CIE Activity 2
Name : Aniket Nandi Sec: A25 Roll: 25155649
Company: APPLE MacBook Pro
Component suppliers
(chip manufacturing,
displays)
Manufacturing
partners (like Foxconn)
Software developers
Logistics partners
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Product design and innovation
Software development (macOS)
Marketing and branding
Manufacturing and supply chain
management
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Advanced technology
Strong brand value
Skilled workforce
(engineers, designers)
 Global supply chain
Research and development (R&D)
Manufacturing costs
Marketing and advertising
Distribution and logistics
Employee salaries
 High performance
laptops with powerful
chips (M-series)
 Premium design and
build quality
 Strong ecosystem
(iPhone, iPad, etc.)
 Reliable and secure
operating system (macOS)
 Long battery life
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Strong brand loyalty
Premium customer support
Regular software updates
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Official Apple Stores
Online store (Apple website)
Authorized resellers
E-commerce platforms
Sale of MacBook Pro devices
Accessories (chargers, adapters, etc.)
Extended warranty (AppleCare)
Software/services integration
Professionals (developers,
designers, video editors)
Students (premium
segment)
Business organizations
Creative industry users