IIMT2601 Final Exam Review:
1. Define what a business model is.
2. Define value proposition
3. Define what presence of business is and its different types. What are the advantages of each also?
4. What are the different kinds of presence for click, and the advantages of each?
5. Define marketing strategy
6. Define revenue strategy
7. What are the 5 different kinds of revenue models? Briefly explain each.
8. Define pricing strategy
9. What are the pricing strategies traditionally based on?
10. Define price discrimination
11. What are the 5 types of pricing strategies? Briefly explain each.
12. Define competitive environment
13. Define management team
14. What are the 2 types of products in creating your value proposition?
15. What are long tail products?
16. Define what product differentiation is, and the different types
17. What is e-commerce?
18. What is sold online?
19. What are the supporting factors of e-commerce?
20. What is the top country with the largest e-commerce market share?
21. What is B2C? Give one example
22. What is B2B? Give one example
23. What is disintermediation? Who benefits and who gets hurt?
24. What is C2C? Give one example
25. What is C2B? Give one example
26. What are the advantages of online marketplaces for a firm perspective?
27. What are the advantages and disadvantages of online marketplaces from a customer’s
perspective?
28. What is O2O? Give one example
29. What is the difference between two-sided markets and one platform?
30. What are network effects?
31. What are 5 strategies to attract new users?
32. Which side should we subsidize? Name all 3.
33. What are the strategies to retain existing users? Name 2 and its sub-categories
34. Wha are the common features and functions of social media?
35. What is the fundamental need that social media addresses?
36. Define social media, and the 4 components of it
37. What are the characteristics of social media?
38. What is the difference between general vs. focused social networking apps
39. What are the 2 kinds of focused social networking apps?
40. What is the most popular social network worldwide?
41. What is social marketing?
42. What are some examples of social marketing?
43. What are the steps of social marketing?
44. What problems does social marketing solve for firms?
45. What is the key point in social marketing?
46. What activities are included in the step of choosing and designing?
47. What activities are included in the step of engaging and monitoring?
48. What are some possible metrics to determine whether social marketing is successful or not?
49. Define customer retention
50. What is lead generation?
51. What are the benefits and risks of social marketing?
52. What are lessons we can learn from a marketer regarding social media?
53. What is personal information? Name some examples
54. What are cookies?
55. What is big data?
56. How large is big data?
57. What are the five v’s of big data?
58. What are business analytics?
59. How are business analytics used in firms?
60. What do successful business analytics depend on? Name all 3
61. What are the skill sets needed for BA?
62. What are the 4 techniques for BA?
63. What are 3 potential problems of BA?
64. What are the 5 tools for BA?
65. What are dashboards and what are they used for?
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