EXAMINATION Group Project Lecturer’s Signature& full name Program: VNU Course Code: INE3060 Course Title: Ecommerce Level: undergraduate Time allowed: 2 weeks Due date: / /2025 Date: / /2025 Department’s Signature & full name Date: ……………………………… Instructions to students: 1. Closed/Opened book examination: Opened book 2. Submit your project as a Report file and a Presentation slides file in MS Teams, a hard copy submitted on exam day 3. The file name is as follows: Course code_ Group No. (Example: INE3060_Group 01) This exam paper contains 4 pages, including the cover page. 1 Instructions to students: INE3060 – Group project and presentation (3-6 students per group) Word count: Group report 15 – 30 pages, presentation slides (30 – 55 slides) Weighting: 60% Due date: See Faculty Schedule. • All pages should include your group number in the document footer • All references should be appropriately cited using the Harvard style • Submit your assignment report and presentation according to the instruction of the faculty • Submit your assignment via MS Teams and in the exam room. Exam question: Develop your group business idea and complete the following requirements. Part 1: Introduce your business idea (1 point) Part 2: Business model analysis (4 points) Describe the company business model. Identify its customer value proposition, its revenue model, the marketspace it operates in, who its main competitors are, target audience (customer demographics), any comparative advantages you believe the company possesses, and what its market strategy appears to be. Also try to locate information about the company’s management team and organizational structure. Using the following analysis methods to conduct an analysis of the chosen business. 2.1. 8 key elements of the business model (2 points) 2.2. SWOT analysis (2 points) Part 3: Practical Tasks (4 points) 3.1. Create your business visual identity: + Color pallet, logo, typography kit or Apps interface design (1 point) 2 3.2. Build your E-commerce Presence (2 points) + Each e-commerce presence (website, webshop, web blog) should include 5 posts, 5 followers/likes/subscribes/view. Posts should include text and images. - Link to front page, back end/administration sites - Print screen home page, landing page, and products page. - Highlight the SPECIAL FEATURES of your Web presence. + For new Apps, describe Apps as following: Technical requirement, main functions, operating mechanism, data collection, transaction, cost and fee method, customer management, others. 3.3. Propose a digital marketing plan for 01 product/service of the company (1 point) - Market analysis: market trends, demand, keywords/tag (up to 10 tags), plan to promote 01 product/service on E-commerce platforms - Digital Marketing channels, Tools. - Develop marketing content for 01 product/service for ecommerce platform. - Develop a digital marketing campaign Overall Assignment Presentation (1 point) Report Format, Report Structure, Readability and adherence to Referencing Standards, presentation skills, member’s contribution. OUTCOME (Main Report Specifications): This assignment is essentially a three-part assignment. Main Submission Requirements/Structure The structure of your report should include the following: Cover page # Table of Contents # 3 Introduction Part 1 Part 2 Part 3 Conclusion (provide a summary and any additional recommendations) Reference List # Your assignment should be presented in the form of a comprehensive report with figures, tables, graphs, inforgraphics, and/or images to support your statements. It is also expected that the report will also include references from valuable sources. Additional Resources: The following resources (as listed below) can be used as additional guides to assist you with your analysis and design. •https://www.investopedia.com/terms/v/valueproposition.asp •http://www.businessnewsdaily.com/5446-porters-five-forces.html • http://www.businessnewsdaily.com/4245-swot-analysis.html Submission Requirements The submission must be your own work, that is, it must be the result of your own readings, thoughts and discussion, and the expression of the ideas must be yours. Editorial assistance is permitted but should be limited to such matters as assistance with grammar and syntax, and suggestions for improving clarity of expression. -------o0o------- 4
