BENNETT YIM
1 South China Morning Post (5 February 2006) “Disney Chief Chokes on His Words, But Gets out an Apology”.
2 Ibid.
Josephine Lau prepared this case under the supervision of Dr. Bennett Yim for class discussion. This case
is not intended to show effective or ineffective handling of decisions or business processes.
© 2007 by the Asia Case Research Centre, The University of Hong Kong. No part of this publication may
be reproduced or transmitted in any form or by any means - electronic, mechanical, photocopying, recording,
or otherwise (including the Internet) - without the permission of The University of Hong Kong.
Ref. 07/320C
29 | P a g e
30 | P a g e
3 In the original plan, the first year attendance figure was set at 5.2 million. The figure was scaled up to 5.6 million in the course of
development.
31 | P a g e
4 Ming Pao (2 February 2006) “Disney left 1,000 customers stranded at gate as park reached full capacity”.
32 | P a g e
5 South China Morning Post (2 February 2006) “Come back another day, visitors told”.
33 | P a g e
6 Walt Disney’s dedication of Disneyland, retrieved from Disneyland Magic website, http://www.disneylandmagic.com
7 Capodagli, B. and Jackson, L. (1999) The Disney Way : Harnessing the Management Secrets of Disney in Your Company, McGraw-
Hill Professional: New York, p. 194.
8 Euro Disney S.C.A., “Share Prospectus”.
9 Bryman, A. (1995) Disney and His Worlds, Taylor and Francis: New York, p. 99.
34 | P a g e
10 Capodagli, B. and Jackson, L. (1999) The Disney Way: Harnessing the Management Secrets of Disney in Your Company, McGraw-
Hill Professional: New York, p. 55.
11 Wasako, J. (2001) Understanding Disney: The Manufacture of Fantasy, Polity Press: Cambridge, p. 92.
12 Ibid.
13 Disney Institute, www.disneyinstitute.com.
35 | P a g e
36 | P a g e
37 | P a g e
14 Disneyland Paris’ original capital structure was roughly 80% debt and 20% equity, a practice (leveraged capital structures) which
was more common back in the mid- to late 1980s, a comment made by Disneyland Paris’ CFO, Jeffrey Speed, in “Mickey’s Malaise”,
July 2005, CFO Eruope.com.
38 | P a g e
39 | P a g e
40 | P a g e
41 | P a g e
42 | P a g e
15 Wasako, J. Understanding Disney: the Manufacture of Fantasy, Cambridge, Polity Press, 2001, p. 93
43 | P a g e