Name:
Date:
Mr. Moulin
Marketing
1. Where did Disney build a new amusement park?
2. Whom did the company consult?
3. Why did the company put a bend in the walkway to the gate?
4. Why did Disney heed the advice of a Feng Shui expert?
5. What does Disney do to commemorate the opening of each new building in Hong Kong and why?
6. What does the World Tourism Organization expect China to become in the next 15 years?
7. What examples does Robert Thompson cite as indications that American corporate behavior in foreign
countries has changed?
8. What organization is collaborating with Disney on the development of Hong Kong Disneyland and
how?
9. Name some of the ways in which Disney has tried to respond to the cultural differences in China.
10. Why is one of the park's main ballrooms 888 square meters?
11. According to Jay Rasulo, what lesson has he learned from past experience and why?
12. What mistakes did Disney make when opening Disneyland Paris, according to the article?
13. What Chinese pop singer did Disney hire and why?
14. Why must park employees speak three languages and what are they?
15. How does the park's most anticipated attraction differ from other parks with a similar attraction?
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