Taren Johnson
MBA-673
Tudes Assessment Case Study
1. After taking the seven tudes survey, the score that I came out with was a 4.04
well over the threshold for the full steam ahead bracket. I believe that our firm
was very well prepared in almost all the required areas in the survey. The biggest
change that I think we would need to make is our ability to align our companies’
values with opportunities overseas, so that we can align ourselves for success
the best way possible.
2. I do not think that the company should expand into Africa. My main reason being
that, like her coworker pointed out, nobody within the company really has a plan
or concepts of a plan to put in place. On top of that, issues like high levels of
corruption, as well as low levels of economic development should be seen as
warning signs for companies looking to enter a market. While I do not doubt the
abilities of Pasah and her team, I do doubt the credibility of the approval process
of any country on the continent.
3. I think the best course of action to maximize the chance of success in Africa is to
hire someone from a different company that has already had a successful
product launch on the continent. This person would ideally have pre-existing
relationships with key stakeholders within the country that can be used to make
any future business in the country function as seamless as possible.