Identifying Communication Barriers of FreshBite Food LTD.
Lack of Central and Formal Communication System:
The marketing team of FreshBite Food LTD had no information about the product
specifications and nutritional value, which opposed promotional claims. This problem arises
because, in this case, there is no central authority to provide updates to other departments.
Additionally, there are no formal protocols to verify the company's nutritional claims.
Absence of Internal Communication:
The company’s Logistics teams were not informed about the production timing changes by
the production department. As a result, the orders were delayed. The main reason behind
this is the communication gap between the two internal departments which are logistic and
production department. FreshBite Foods LTD. has no interdepartmental coordination which
accelerated operational inefficiencies.
Insufficient Training and Lack of Information:
The customer service team had no information about the new meal plan. Also, customers
experienced poor service from the customer service team at the time of complaining. The
cause of this barrier is untrained employees and their unsystematic information sharing.
Poor External Communication:
FreshBite Food LTD. has lack of coordination among its external partners. Organic farmers
and vendors were unaware of order quantity and delivery dates. It also failed to forecast
demand accurately. The cause behind this problem is the uncoordinated external
communication system.
In a nutshell, we can say that the root cause of all the communication barriers of FreshBite
Foods LTD. is the lack of coordination among internal and external partners which resulted in
customer dissatisfaction and damaged company’s reputation.