An Overview of a Bangladeshi
Startup Company: Pickaboo
• Course: Principles of Management (MGT 101)
• Group: 06 | Semester: Spring 2025
• East West University
Introduction
• - Purpose: Explore Pickaboo’s business
strategy, challenges, and growth.
• - Scope: SWOT analysis, marketing,
investment, economic impact, and CSR.
Company Overview
• - Founded: 2016
• - Sector: E-commerce (Electronics & Gadgets)
• - Mission: Deliver genuine tech products
affordably and promptly.
• - Vision: Be Bangladesh’s most trusted online
electronics retailer.
Business Model
• - Hybrid model: Online + 18 offline stores
• - Omnichannel strategy
• - Partners with 500+ brands
• - Over 24,000 products available
SWOT Analysis
• **Strengths**
• - Wide product range, EMI, genuine
warranties
• - Strong social media and digital presence
• **Weaknesses**
• - Limited awareness in rural areas
• - Product stock inconsistencies
Opportunities & Threats
• **Opportunities**
• - Expanding e-commerce use
• - Customization & emergency delivery
• **Threats**
• - Int'l competition (e.g., Amazon)
• - Infrastructure and internet access in rural
areas
Marketing Strategy
• - Data-driven digital campaigns
• - Social media engagement
• - Focus on trust-building and value chain
• - Customer loyalty via reward points
Financials & Investments
• - $3M funding in two rounds (2022–2023)
• - Backers include IDLC, Startup Bangladesh Ltd
• - Used for expansion and tech upgrades
Economic & Social Impact
• - Drives FDI and supports digital economy
• - Job creation (from 32 to 100+ employees)
• - Boosts local brand visibility
• - Semi-franchise model helps small businesses
CSR & Global Scope
• - Flood relief, pediatric healthcare support
• - Future expansion via global partnerships
• - Parent company: Silver Water Technologies
Singapore
Key Recommendations
• - Broaden product portfolio
• - Enhance logistics & rural outreach
• - Personalize marketing with analytics
• - Strengthen UI/UX & customer service
• - Expand EMI and flexible payments
Conclusion
• Pickaboo showcases how innovation, strategic
investment, and customer-centricity can drive
a startup’s success. It reflects the growing
potential of Bangladeshi startups in a
globalized digital economy.