Assignment # 01
Submitted To: Dr. Asif Khan
Section: Blue
Subject: Entrepreneurship
Department : Computer Science
Group Members:
I.
II.
III.
IV.
V.
VI.
Khansa Batool (CS014)
Arooba Sajid (CS036)
Aniqa Sajid (CS008)
Aiman Rizwan (CS045)
Ameera Tahir (CS018)
Omamah Hayat Khan (CS053)
SWOT ANALYSIS OF GOOGLE:
HISTORY OF GOOGLE:
Google started in 1996 as a research project by two students, Larry Page and Sergey
Brin, at Stanford University in the USA. They wanted to create a better way to search
the internet. At that time, search engines were not very good at finding the right
information.
➢ Strength:
• Over 90 percent people use google engine (large market).
• Strong brand and reputation.
• AI leadership.
• Innovative product and consistency.
• Many companies use google for advertisement.
➢ Weaknesses:
• Heavy dependence on Ads.
• Increasing competition.
• Primary concern.
• Failed product launched like (google +).
➢ Opportunities:
• growing demand of cloud computing.
• Expansion of gemini Ap.
• Digital payment.
• Growth in hardware market.
➢ Threat:
• Cyber security threats.
• Increasing competition.
• Repetitive algorithm.
• Growing social media and video competition.