CEL2106
COMMUNICATION FOR PROFESSIONAL DEVELOPMENT
SEMESTER 1, 2024-2025
INTRODUCTION
Before you step into the job market, it is very crucial that you are equipped with the right
knowledge and information regarding the path that you plan to take. Searching for a job is a
process, and it can sometimes be a lengthy one. There are a few vital steps and
preparations to be done in the process of job searching.
STEPS IN JOB APPLICATION PROCESS
In today's competitive job market, looking for a new job can be an intimidating challenge.
You may not know where to start or which search method is the right choice for you. If you
are searching for your first job or looking for a career change, you will need to know the most
effective steps for conducting a successful job search.
Activity 1
List down the necessary steps in job application process.
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KNOW YOUR CAREER GOALS
It is very important for you to identify what type of career you want. You may want to reflect
your academic qualifications, skills, competencies, and experiences in determining the
possible careers that may fit you. Make sure you have a clear and realistic goals based on
the current trends of the industry and note what qualifies you for that career path.
Activity 2
Choose a possible match of the academic qualifications, related skills, competencies, and
experiences to the possible jobs. Share your choices in class.
Academic qualifications
(a)
Bachelor of Education (Guidance and Counseling), UPM
(b)
Bachelor of Engineering (Chemical), UPM
(c)
Foundation Studies for Agriculture Science, UPM
(d)
Foundation in Teaching English as a Second Language (TESL), UiTM Dengkil Campus
(e)
Diploma in Agricultural Engineering, UPM Bintulu Campus
(f)
Bachelor of Art - Major in English Language, UPM
(a)
Public speaking
(b)
Head of Student Activities and Development Unit of Counselling Club, UPM
(c)
President of Chemical Engineering Student Society, Faculty of Engineering, UPM
(d)
Advance in Microsoft Office
(e)
(f)
Trainee counselor at Department of Psychology and Counseling, Ministry of Education
Malaysia (Internship)
Skill – problem solving
(g)
Participant in Intercollege English Debate Competition, UPM
(h)
Excellent in Adobe Photoshop
(i)
Practical teacher, Sekolah Kebangsaan Bandar Seri Putra
(j)
Able to operate AutoCAD
(k)
Social media content and marketing
(l)
Communication skills
Related skills, competencies & experiences
Choose possible careers that match the academic qualification, skills, competencies, and experiences
(a)
English language teacher
(b)
Chemical engineer
(c)
Marketing executive
(d)
Education counsellor
(e)
Website designer
(f)
Lab assistant
IDENTIFYING JOB MARKETS
The job market is the place in which employers search for employees and employees search
for jobs. It can shrink or grow based on the demand for labor and the number of employees
available in the economy.
Activity 3
Discuss possible job markets to look for job opportunities.
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CAREER MATCH CONSIDERATIONS
Before you proceed with job application, there are criteria for you to consider in determining
whether the job is a good fit for you and your career.
Activity 4
A. What are the criteria you may look for before proceeding with the job application?
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B. Based on the criteria you have listed in Activity 4, justify the importance of the criteria
before applying the job.
Criteria
Justifications
ANALYSING COMMONLY USED WORDS AND PHRASES IN JOB ADVERTISEMENTS
AND INFERRING THEIR MEANINGS
Apart from preparing yourself in job searching process, it is also essential to analyse the
commonly used words and phrases in job advertisements.
Certain words and phrases are repeated frequently because it is hard to encapsulate a job,
company, and desired qualities of an employee in a short space.
However, do not dismiss these keywords just because of overuse – the words and phrases
in job advertisements can provide so much insight into the role, culture, expectation, and
company.
Activity 5
Analyse the job advertisement below. Identify the skills and abilities required based on the
information provided.
Job Description
To build planograms for range changes that are exciting yet logical to customers and easy to
implement for colleagues
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Build planograms which adhere to the Display Rules and meet level run down targets thus
supporting our customer promise ‘I can get what I want’
Maximise the use of shelf ready packaging so displays are efficient for store colleagues
Minimise air gaps
Minimise over- facing to ensure we achieve our known loss targets
Physically build displays in the Display Centre for all major range changes
Update and maintain planograms for all minor, essential range changes so that we strive to
do our very best for customers and stores
To implement the range change process for display
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Establish an effective working relationship with Commercial, Supply Chain and Support
Office
Ensure all TD lines are removed from planograms
Deliver planograms on time and which can be implemented first time in store
Support the production of the store’s communication packs for major range changes
To maintain consistent, accurate data in the Planogram System databases
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Check that the range and planogram match for every range change
All product dimensions are measured accurately
Job Requirement:
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Minimum Diploma in related field.
Experience in display analysis, merchandise planning, planogram and range change would
be an advantage
Excellent communication skills and able to communicate effectively with all levels
Customer-focused, a team player, self-driven and able to work independently, proactive
and perform under tight deadline
Computer literate and proficient with Microsoft Office, especially in Excel.
Positive attitude, self-motivated, a good team player, disciplined, committed and able to
work under pressure.
Proficient in English and Bahasa Malaysia, written and spoken
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Required skills/abilities
Evidence(s)
Activity 6
Analyse the job advertisement below. Infer the skills and abilities required based on the
information provided.
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Required skills/abilities
Evidence(s)
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