Competitive Warfare Strategies
competitive warfare strategies are categorized into four types:
1. Defensive Warfare
Used by market leaders to protect their position.
🔹 Principles:
•
Only the leader should play defense.
→ Example: Google keeps improving its search engine to maintain dominance.
•
The best defense is to innovate before competitors do.
→ Example: Apple launches new iPhone features before competitors catch up.
2. Offensive Warfare
Used by challengers to take market share from the leader.
🔹 Principles:
•
Find a weakness in the leader’s strength.
→ Example: Samsung created foldable phones, where Apple had no product.
•
Attack in a focused and speci c way.
→ Example: Deccan Herald entered Chennai with a lower newspaper price than The Hindu.
3. Flanking Warfare
Used by smaller rms to avoid direct competition.
🔹 Principles:
•
Compete where the leader is weak.
→ Example: Tesla focused on electric cars when most automakers ignored them.
•
Use an element of surprise.
→ Example: Dabur Red toothpaste introduced Ayurveda, unlike Colgate’s regular
toothpaste.
4. Guerrilla Warfare
Used by niche or local brands to survive against big rms.
fi
fi
fi
🔹 Principles:
•
Target a small market segment.
→ Example: Kali Mark soft drinks focus only on Tamil Nadu, not nationwide.
•
Stay small and avoid direct ghts with big players.
→ Example: Pon Vandu detergent competes locally instead of against big brands like Surf
Excel.
fi
This structure is simple and to the point. Do you need it in a PowerPoint format? 😊