FIELDS OF
COMMUNICATION
LEARNING
TARGETS
At the end of the lesson, the students should be able to :
01
Identify specific work areas in
which communicators and
journalists work.
field of communication
-communication competence and a degree in communication are
important tools in embarking on a succesful career in communication .
It includes, but is not limited to the fields of advertising, public
relations, cororate communication, journalism, broadcasting film,
digital communications and multimedia, and reseach.
WHAT IS
ADVERTISING?
Careers:
Copy writers
Account executives
Graphic artists
Brand managers
Advertising sales-representatives
-Is a paid communication about goods,
services, ideas and institutions through the
mass media designed to inform and/or
influence one or more people in accordance
with the intent of the advertiser.
PUBLIC
RELATIONS
-It is concerned with generating and
maintaining a positive image of an individual,
organization, or company by building and
nurturing relationships with the public.
Careers:
Press release writers
Event coordinators
Press secretaries
Campaign managers
Media trainers
COPORATE
COMMUNICATION
internal corporate
external corporate
use for making announcement
and for sharing information and
views within an organization.
involves creating a brand or
building a reputation for a
corporate entity.
WHAT IS
JOURNALISM?
-Journalism generally gathers, assesses,
creates, and presents any information in
news structure to the public which
fundamentally aims to inform, educate,
and entertain the audiences on the
updated issues and events.
BROADCAST
JOURNALISM
PRINT
JOURNALISM
Field in communication that
utilizes the technology of radio
and television to transmit
messages and programs using
the airspace.
These are newspapers or
publications
published
periodically
and
carrying
mainly news stories but also
opinions and advertisements.
FILM INDUSTRY
Is the communication field involved with the
creation and distribution of films
Careers:
Script writers
directors
Film editors
cinematographers
Visual effects specialists
Film musical directors
DIGITAL COMMUNICATION AND
MULTIMEDIA
transmitting message and receiving
information through the use of digital
technology such as online journalism,
podcasts, streaming video and music
or through social media.
careers:
Web designers
animators
Social media managers
Online editors and writers
Multi media developers/managers
RESEARCH
research is highly regarded not
only in the academe but also in
corporate and civic setting. Most
companies nowadays have a
research department.
careers:
surveys
public opinions polls
market and audience research
case studies
content analysis
THANK YOU
FOR
LISTENING!
AREAS OF SPECIALIZATON AND
COMMUNICATIONS
FEATURES OF
BROADCAST JOURNALISM
Writing
Multi-Platform Reporting
Broadcast journalists need to be able
to write concise, engaging stories that
can be read aloud on television or
radio.
Broadcast journalists often report on
stories for both television and radio,
meaning they need to be comfortable
with using different mediums.