II. MANAGEMENT AND ORGANIZATION
A. Company Name: SODALICIOUS
B. Logo:
C. Address: San Agustin High School, Lipit St. Purok 4, Barangay San Agustin, Castillejos
Zambales
D. Vision Statement: Sodalicious will be the leading provider of unique, tasty and high quality
drinks with snacks that will accommodate the tastes of the masses in San Agustin High School.
We offer affordable and tasty drinks and snacks to customers who are looking for drinks and
snacks.
E. Mission Statement: Sodalicious is a socially responsible enterprise providing high - quality,
tasty, affordable and flavorful drinks with snacks which will caters to student of San Agustin
High School.
F. Key Personnel: Manager
G. Work Force and Support Personnel: Cook, Assistant Cook, Bartender, Sales Man/Woman,
Cashier, Helper, Dishwasher
H. Organizational Chart
DUTIES AND RESPONSIBILITIES:
1. Manager - Oversees operations, ensures customer satisfaction, and inspires the team to
deliver top-notch service.
2. Cook - Crafts delicious meals with a blend of skill and passion.
3. Assistant Cook - Supports the cook in preparing and plating dishes, ensuring every
meal is a delight.
4. Bartender - Mixes and serves refreshing drinks while engaging with customers and
creating a vibrant atmosphere.
5. Sales Man/Woman - Connects with customers to understand their needs and offers
solutions with a smile.
6. Cashier - Handles transactions efficiently and ensures every customer's experience
ends on a high note.
7. Helper - Provides essential support across various tasks to keep the workflow smooth
and efficient.
8. Dishwasher - Maintains cleanliness in the kitchen, ensuring all dishes are spotless and
ready for use.
I. Partnership: Sole Partnership
J. Capitalization: Php 1,000
K. Compensation and Incentives
Employees’ Salaries: Weekly Basis
L. External Management Support: Parents
III. PRODUCT PLAN
A. Purpose of the Product
The purpose of Sodalicious is to create an exciting and refreshing experience for San
Agustin High School students. Our product, a vibrant soda drink infused with lychee, blueberry,
and green apple syrup, mixed with Sprite, is designed to provide a quick, convenient, and
delicious way to enjoy a delightful beverage. It's the perfect choice for anyone seeking a
refreshing and tasty drink.
B. Products Unique Features
Sodalicious stands out with its unique blend of fruity flavors and the crisp taste of
Sprite. Our signature sodas come in exciting combinations like lychee, blueberry, and green
apple, offering a burst of flavor in every sip. Whether you crave something sweet or tangy, our
innovative drinks are crafted to satisfy every craving.
The goods that we will provide:
1. Lychee Burst Soda - A refreshing drink with lychee syrup and Sprite, perfect for cooling
down on a hot day.
2. Blueberry Bliss Soda - A delightful beverage combining blueberry syrup and Sprite, offering
a sweet and tangy experience.
3. Green Apple Splash Soda - A zesty drink with green apple syrup and Sprite, providing a crisp
and invigorating taste.
C. Material and Equipment Requirements and Sources of Supply
The material requirements and their sources are as follows:
MATERIALS
SOURCES
RAMROD Super Market in Castillejos,
Lychee Syrup
Zambales
RAMROD Super Market in Castillejos,
Blueberry Syrup
Zambales
RAMROD Super Market in Castillejos,
Green Apple Syrup
Zambales
RAMROD Super Market in Castillejos,
Sprite
Zambales
Mars Store, Nagbayan, Castillejos,
Ice
Zambales
RAMROD Super Market in Castillejos,
Cups
Zambales
D. Production Process and Controls that will be used to manufacture the product
Below is the process to make a Sodalicious drink:
1. Pour the syrup (lychee, blueberry, or green apple) into the cup.
2. Add Sprite to the syrup.
3. Add ice to the cup.
4. Mix the drink well.
5. Seal the cup and add a label.
E. Distribution Logistics
Sodalicious is a school-based business at San Agustin High School, offering both
convenient pick-up and free delivery options within the school premises. Customers can choose
the method that best suits their needs. We are dedicated to providing efficient and convenient
distribution, ensuring orders are filled quickly and delivered or made available for pickup at
the specified location within the school.
IV. Market Plan
A. Market Analysis of Product Demands
PRODUCTS GRADE GRADE GRADE GRADE GRADE TOTAL
7
8
9
10
11
Lychee Burst
10
10
10
10
10
50
Soda
Blueberry
4
3
6
2
5
20
Bliss Soda
Green Apple
3
5
2
7
1
18
Splash Soda
RANK
1st
2nd
3rd
The table above shows that Lychee Burst Soda is the most popular choice for drinks,
with Blueberry Bliss Soda being a close second, and Green Apple Splash Soda is also favored
options.
B. Marketing and Sales Projection
Marketing Strategy
A competitive and engaging campaign will aim to increase visibility for Sodalicious.
This will focus on the customer's desire for refreshing, convenient, and high-quality soda
drinks. Sodalicious will use different channels to communicate this message.
a. Social Media Strategy - In today's interconnected world, social media is the best way
to reach potential customers. Sodalicious will be active on platforms like Facebook and
Instagram to showcase our menu, highlight daily specials, and engage with the San
Agustin High School community. High-quality photos and videos will be used to create
an appetizing visual appeal. This will be a key part of our sales strategy.
b. Word-of-Mouth Marketing - We will encourage satisfied customers to share their
positive experiences with friends and family. This organic word-of-mouth marketing
within the school will be invaluable for building brand loyalty and generating new
orders. We will also explore opportunities to partner with school clubs or organizations
to further spread awareness.
C. Sales Strategy
Customers value convenience. Sodalicious' sales strategy prioritizes ease and
enjoyment in ordering our products. To achieve this, our manager will establish a Facebook
page to showcase our menu and invite customers to place orders for pick-up or delivery at San
Agustin High School. We will also encourage customers to share information about our
products with their friends and family.
With these sales strategies, we aim to create a positive and convenient ordering
experience for all our customers.
D. Product Characteristics or Feature
Sodalicious offers several competitive features that will be used to its advantage to
achieve market penetration within San Agustin High School.
 Variety of Refreshing Drinks- Customers will be offered a selection of soda drinks,
such as Lychee Burst Soda, Blueberry Bliss Soda, and Green Apple Splash Soda. Every
drink offers a unique flavor profile. Freshness is our top priority, and we use ingredients
of the highest quality.
 Pricing- Our pricing is competitive and affordable, making our refreshing soda drinks
accessible to all students and staff.
 Convenience- Our drinks are prepared fresh and are available for both pick-up and
delivery, offering maximum convenience for our customers.
E. Pricing Policy
As such, below is the pricing scheme of our Sodalicious drinks.
Product
Lychee Burst Soda
Blueberry Bliss Soda
Green Apple Splash Soda
Price (Peso)
35
35
35
F. Sales Projection
Products Retail Qty./Day Day
Day
Day
Day
Day
Price
1
2
3
4
5
Qty. Sales Qty. Sales Qty. Sales Qty. Sales Qty.
in
in
in
in
Peso
Peso
Peso
Peso
Lychee
35
27
25
875
27
945
20
700
23
805
29
Burst
Soda
Blueberry
35
25
20
700
28
980
25
875
27
945
23
Bliss
Soda
Green
35
23
19
665
23
805
27
945
23
805
25
Apple
Splash
Soda
75
64 2240 78 2730 72 2520 73 2555 77
Total
Sales
in
Peso
1015
805
875
2695
Overall
Total
Grand
Total
2625
2730
2520
2555
(Note: In sales projection, from the word itself projections, meaning you are just anticipating
possible sales or income for 5 days. You can do this with the help of the information gathered.)
Qty./Days means Quantity per day.
For 1 Day computation of qty.: Qty. for Day = Qty. multiply by retail price = 27 x 35 = 945
Price for 1 Day.
Do the same steps for Quantity Days 2-5.
G. Market Analysis Summary
Sodalicious' market analysis for San Agustin High School students and staff reveals a
strong demand for refreshing, convenient, and high-quality soda drinks. The most popular item
is the Lychee Burst Soda. Pricing will be competitive and affordable, with drinks prepared fresh
and available for both pick-up and delivery. Marketing will leverage social media (Facebook
and Instagram) to showcase the menu, highlight daily specials, and engage with the school
community. Word-of-mouth marketing and partnerships with school clubs will also be utilized
to build brand loyalty and generate new orders.
2695
13125