off the grid
luxury redefined
through sustainability
pitched by Zefanya Valentino B. Tarigan
Designed for those mindful of their
environment impact, The first collection
from Gucci Circular Lines, created in
line with the House’s vision for circular
production.
leather market dynamics
The Global Leather Market Size accounted for USD
419.3 Billion in 2021 and is estimated to achieve a
market size of USD 708.7 Billion by 2030 growing at a
CAGR of 6.2% from 2022 to 2030.
animals are killed!
Rising disposable consumer income , increasing
standards of living , evolving fashion trends drives
the market growth.
animal-free leather
Research and Develop
Collaborative
Circular Economy
Looking for a new
alternative materials
Specialize in
sustainable and
cruelty-free materials
Design products for
durability and
recyclability
off the grid
collection
Eco-Friendly Materials
ECONYL®, a regenerated nylon
made from abandoned fishing
nets and other waste materials
Chic and Functional Design
Each item seamlessly combines
functionality with Gucci's iconic
aesthetic.
Social Responsibility
Emphasizes diversity and
inclusion, celebrating individuals
who challenge norms and break
boundaries.
segmentation
Fashion
Enthusiasts
Influencers
and Celebrities
Environment
Conscious
Younger
Demographic
Competitors
VEJA, eco-friendly sneakers
Prada, Re-Nylon from plastic
Burberry, ReBurberry from recycled
business model
Key Partners
Material Suppliers
Manufacturing Partners
Environmental Organizations
Celebrity and Influencer
Partners
Logistics and Distribution
Partners
Key Activities
Value Propositions
Product Development
Marketing and
Branding
Sustainability
Initiatives
Key Resources
Sustainable Luxury
Innovative Design
Brand Reputation
Celebrity
Endorsement
Customer
Relationship
Personalized
Customer Experience
Community and
feedback
Channel
Gucci Stores and
Online Platform
Social Media and
Digital Marketing
Fashion Shows and
Events
Design and
Innovation
Supply Chain
Brand Reputation
Cost Structure
Material Costs
Production Costs
Marketing and Promotion
Revenue Stream
Distribution Costs
Research and Development
Product Sales
Limited Editions and Exclusives
Collaborations and Partnerships
Customer Segments
Environmentally
Conscious Consumers
Fashion Enthusiasts
Influencers and
Celebrities
Global Market
meet the team
Zefanya Valentino
Henrietta Mitchell
Greta Mae Evans
Lars Peeters
Creative Director
Designers
Materials Sourcing Specialist
Sustainability Expert
USE OF FUNDS
$5 Million $3 Million $7 Million
$10 Million $8 Million
Research and
Development
Marketing
and Branding
Sourcing
Sustainable
Materials
Product
Design and
Development
Manufacturing
and Production
USE OF FUNDS
$4 Million $3 Million $6 Million $2 Million $4 Million
Distribution
and Logistics
Retail
Expansion
Sustainability
Initiatives
Corporate
Social
Responsibility
Operational
Efficiency and
Infrastructure