GROUP 1
CASE 5
Atlassian
Opportunities
1. Political
- Increasing government support for technology innovations, particularly in cybersecurity and
digital transformation.
- Multiple opportunities in emerging markets in connection with government-led digitalization
initiatives.
2. Economic
- Global IT spending (US$3.8 trillion in 2015) is growing, driven by increasing demand for
cloud-based services and collaborative tools.
- The low-cost subscription-based revenue model favors sustainable growth and customer
loyalty.
- High-growth potential in XaaS (Everything-as-a-Service), including every kind of service in
the area of platforms, infrastructure, and applications.
3. Social
- Increasing demand for remote work solutions due to global trends of workplace flexibility.
- Positive in its reputation as an employee-centric workplace, thus attracting top talent. 4.
Technological
- The opportunities continue to proliferate in the areas of cloud computing, data analytics, and
cybersecurity.
- In-house innovation events (i.e., ShipIt) are fostering continuous improvement of products.
- Internal collaboration and productivity are enhanced by using their own tools (e.g.,
Confluence).
5. Legal
- Protecting its market share and brand equity by complying with intellectual property laws
through acquisitions.
6. Environmental
- The growing preference for environmentally sustainable business practices offers opportunities
for products that foster digital collaboration and paperless workflows.
Threats
1. Political
- Trade barriers or geopolitical tensions may impede international operations.
- A challenge is posed by various regulatory frameworks on data protection and compliance in
the regions the company operates in (e.g., GDPR).
2. Economic
- Intense competition is posed from well-funded start-ups and legacy tech players under
restructuring.
- Variability in the economy may slow IT spending activities in some markets, affecting their
growth.
3. Social
- Expectations among the employees are shifting and may well exert pressure on Atlassian to
continue living up to being a great workplace.
- Negative perception with clients toward these larger acquisitions that disrupt product
consistency.
4. Technological
- Rapid technological advancements require continued investments in R&D to remain
competitive.
- Vulnerable to cybersecurity threats mainly on collaboration platforms.
5. Legal
- Risk existing of infringements on intellectual property and software patents.
- Certain jurisdictions may have restrictions on cloud services and data storage.
6. Environmental
- Environmentally conscious clients could react negatively if sustainable practices are not given
priority.
- Challenges around energy consumption raised by cloud computing infrastructure.
DOCUMENTATIONS
Ms. Nica Mae M. Barsaga discussed and consolidated the opportunities and threats based on the
PESTLE analysis for their Case Study No. 5, “Atlassian.”
ATTENDANCE
Barsaga, Nica Mae M.
Bautista, Jona C.
Bahia, Remar D.
Acosta, Bryan A.