Dynamics of
Local and Global
Culture
DEMO ROOM
Globalization, driven by factors like
technology, trade, and migration, has led
to greater interaction between different
cultures. This has resulted in increased
flows of information, ideas, goods, and
people across borders.
Perspectives on global cultural flows:
01
Differentialism
02
Hybridization
03
Convergence
Cultural Differentialism
• This
perspective
emphasizes
the
enduring distinctiveness of cultures.
• It argues that despite globalization and
increased interaction, cultures remain
fundamentally different and are only
superficially affected by global flows.
Think of it like a mosaic, where each
tile (culture) retains its unique color
and shape, even when placed together.
Cultural Differentialism
• Cultures are seen as relatively
bounded and autonomous entities
with
deeply
ingrained
values,
beliefs, and practices.
• Global cultural flows are perceived
as having limited impact on core
cultural values.
Cultural Differentialism
• This perspective often highlights the
potential
for
conflict
between
cultures due to differing worldviews
and values.
• It acknowledges that some surfacelevel changes might occur (like
adopting a global fashion trend),
but the underlying cultural essence
remains intact.
EXAMPLE:
While McDonald's is present in many
countries, its menu and how it's perceived
can vary significantly. In India, where beef
consumption is often taboo, the menu
features more vegetarian options. This
shows how a global brand adapts to local
cultural norms, supporting the idea of
cultural persistence.
HYBRIDIZATION
It is the blending of global and local cultures, resulting in the creation
of new, hybrid forms. It sees globalization not as a force of
homogenization, but as a catalyst for cultural mixing and innovation.
Imagine a melting pot where different cultures combine to create
something new and unique.
HYBRIDIZATION
• Global cultural flows are seen as leading to a
dynamic
interplay
between
global
and
local
influences.
• Individuals and communities actively engage with
global culture, reinterpreting and integrating it into
their existing cultural frameworks.
HYBRIDIZATION
• This perspective emphasizes the emergence of
hybrid cultural forms, such as new musical genres,
fusion cuisine, and blended identities.
• It acknowledges that globalization can lead to both
homogenization and diversification.
EXAMPLES:
• Foreign films are often dubbed in Filipino or
Tagalog, making them more accessible and
relatable to local viewers. This helps bridge
cultural and linguistic gaps.
• Popular international reality shows like
"Pinoy Big Brother" and "The Voice Kids
Philippines" are adapted to the Filipino
context, featuring local contestants and
incorporating Filipino cultural elements.
CONVERGENCE
• Focuses on the homogenizing effects of
globalization, suggesting that dominant
cultures (often Western, and increasingly,
globalized popular culture) may exert
influence over others, leading to a decrease
in cultural diversity.
• It envisions a world where cultures become
increasingly similar, like a landscape where
all the hills are gradually flattened.
CONVERGENCE
• Global cultural flows are seen as primarily
unidirectional, with dominant cultures
influencing and sometimes overwhelming
weaker ones.
• This perspective highlights the role of
media, consumer goods, and other forms of
cultural influence in promoting cultural
homogenization.
CONVERGENCE
• It expresses concerns about cultural
imperialism, where dominant cultures
impose their values and beliefs on others.
• It suggests that globalization may lead to
the erosion of local cultures and the loss of
unique cultural identities.
EXAMPLE:
• The
global
popularity
of
American fast food chains like
McDonald's and the dominance
of Hollywood films in the global
entertainment market are often
cited as examples of cultural
convergence.
GLOCAL CULTURE
GLOBAL
+ LOCAL
captures the way global trends and ideas
are adapted and integrated into local
contexts
EXAMPLES OF GLOBAL CULTURE:
•
Hollywood Films
•
English as the Lingua Franca •
Pop Music
in Business
•
Football
•
Fast Food Restaurants
•
Online Identities
•
The 5 Great Religions
•
Business Etiquette
•
The United Nations
•
Currency
•
International Fashion Trends
Activity: Source Check
Look up one social media post, and one
journal article. Assess the credibility
and potential biases of your source.
Use the CRAAP test criteria.
CRAAP
Currency: How up-to-date and recent is the information?
Relevance: How important or applicable is the information to your
research topic?
Authority: Who is the author or publisher of the information and are they
credible experts in the field?
Accuracy: Is the information factually correct and verifiable?
Purpose: What is the intended goal of the information? Is it to inform,
persuade, entertain, or sell something?