W34515 BAIDU INC.: LEVERAGING ARTIFICIAL INTELLIGENCE FOR INTELLIGENT RECRUITMENT1 Xi Zhang, Yuqing Zhao, and Zixin Wu wrote this case under the supervision of Professor Ning Su solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveypublishing.ca. Our goal is to publish materials of the highest quality; submit any errata to publishcases@ivey.ca. i1v2e5y5pubs Copyright © 2024, Ivey Business School Foundation Version: 2024-02-09 We know that a lot of interesting things are going on in the Internet space, but we don’t want to lose focus . . . we believe there are still plenty of prizes to be claimed by the best players.2 Robin Li, Founder of Baidu Inc. For technology companies, talent was the most important asset. Baidu Inc. (Baidu), the China-based multinational Internet giant, was no exception. The company was known for its diverse cutting-edge products and services, from its initial product, the Chinese-language search engine, to its most recent innovations such as autonomous vehicles. To remain a best player in the global technology industry, the company had been trying to incorporate artificial intelligence (AI) into its talent management in general and its recruitment process in particular. The company had gained much success but also encountered challenges.3 Since both AI and humans brought advantages and disadvantages to the recruitment process, how should Baidu reasonably allocate roles between AI and humans in its intelligent recruitment process? With the increasing digitalization of recruitment, artificial intelligence (AI) was widely used in talent management. The recruitment industry had also entered the age of intelligent recruitment (see Exhibit 1).4 According to the consulting firm Mercer Limited, over 75 per cent of companies used AI in talent recruitment (see Exhibit 2).5 LinkedIn conducted a questionnaire survey of 606 hiring managers and 8,815 global recruiters in mainland China, and reported that that 85 per cent of the respondents said that AI and big data were the primary trend affecting recruiting methods.6 AI-BASED INTELLIGENT RECRUITMENT Driving Factors With the declining demographic dividend and rising labour costs, businesses were more focused on how to find the right excellent candidates and ensure the quality of talent, thus improving productivity and management efficiency.7 In the past, the performance indicators of human resource (HR) recruitment had only reflected control over quantity, such as the number of applicants and time to complete the recruitment, while recruitment quality measures such as probation departure rate and post-entry performance were often ignored.8 The skill level of recruitment personnel was uneven, affecting companies’ talent quality. This document is authorized for use only in Prof. Sangeeta Shah Bharadwaj and Prof. Jyotsna Bhatnagar's Human Resource Information Systems / PGDMHRM at Management Development Institute - Gurgaon from Dec 2024 to Mar 2025. Page 2 W34515 The development of AI technology, especially in natural language processing technology and multi-modal algorithms, made it possible to combine AI with recruitment.9 The Bidirectional Encoder Representation from Transformers (BERT) model released by Google LLC (Google) in October 2018 announced that natural language processing (NLP) technology had risen to a new level.10 For the products of intelligent recruitment, natural language processing and multi-modal algorithmic technology were crucial technologies.11 Technological advances were driving the innovation of intelligent recruitment products. According to the Research Report on the Role of AI in Recruitment 2020, the digital transformation of human resources had gone through four stages: online management, efficiency improvement and cost reduction, intelligent management, and data driven decision-making (see Exhibit 3).12 AI had become the core technology of data-driven decision-making in recruitment transformation.13 Therefore, it was of great importance to improve the combination of AI and recruitment at the technical and management levels. Products Intelligent recruitment had made bold innovations in areas such as resume screening, job search, candidate assessment, and information communication.14 It became multi-pronged from the perspectives of the hiring organizations, suppliers, and job seekers in the human resources industry to solve the problems of both finding talent and jobs.15 It aimed to make recruitment management digital and scientific, and to improve recruitment efficiency.16 Based on AI technology, many companies developed their own intelligent recruitment products. iTalentX Beijing Beisen Cloud Computing Co., Ltd. (Beisen) closely integrated various algorithmic modules to form an intelligent talent management platform called iTalentX. 17 It could realize comprehensive digital management from employee recruitment to entry management to departure, improved efficiency of recruitment management, rapid development of employees, and intelligent decision-making.18 iTalentX provided enterprises with integrated software as a service (SaaS) for the whole process of the HR business, and met the customized needs of medium and large enterprises through its own platform as a service (PaaS). There were more than five thousand enterprises, one hundred and twenty thousand HR workers, and ten million employees using Beisen’s innovative human resource products and services every day. Beisen’s cloud platform added evaluation data for nearly ten million talents and one hundred million recruitments every year, processing more than one billion pieces of data every day.19 Google Hire Google Hire (Hire) was a recruitment application launched by Google in 2017 for small and medium-sized companies that were integrated with G Suite applications (e.g., Gmail and Calendar).20 Since the release of the app, Google had found that recruiters usually used “Ctrl + F” to search resumes for specific words, so the web giant decided to perform the process automatically with the help of AI. Hire could now automatically analyze the key terms in a job description and highlight them on resumes, including synonyms and acronyms.21 AI alleviated scheduling problems by automatically recommending interviewers and their available time.22 If the interviewer declined the invitation or cancelled at the last minute, Hire would recommend an available replacement. Hire also offered a one-click “click to call function” and automatically logged a record of phone calls, so everyone on the recruitment team could see who had already spoken to the candidates. Google said This document is authorized for use only in Prof. Sangeeta Shah Bharadwaj and Prof. Jyotsna Bhatnagar's Human Resource Information Systems / PGDMHRM at Management Development Institute - Gurgaon from Dec 2024 to Mar 2025. Page 3 W34515 that Hire could already help reduce the time recruiters spent on repetitive tasks, such as reviewing applications and scheduling interviews, by up to 84 per cent, making the recruitment team more efficient.23 HireVue In 2019, Foxtel, Australia’s leading entertainment and sports subscription televison business, significantly changed its recruitment process when implementing HireVue Inc.’s virtual interview solution, HireVue.24 As a result it was able to find new competitive talent more effectively than ever before, which made the business more agile and innovative.25 Before the introduction of HireVue, the FoxTel Group’s main challenge was recruitment speed. When the COVID-19 pandemic hit in the early 2020s, its call centres were required to hire 120 people within a week. Combined with the surge in job applications caused by the soaring unemployment rate, the recruitment team was stressed. However, thanks to the use of HireVue’s video interview platform, the Foxtel Group was able to assess thousands of potential hires faster than before. In fact, at the end of Foxtel Group’s 2020 fiscal year, its small team in sales, marketing, finance, and technology had handled 26,488 applicants through the HireVue platform. Thousands of retail and hotel staff applied for new jobs in 2020, so the Foxtel Group used the HireVue virtual interview platform to quickly and effectively evaluate and recruit the best.26 Moka Cambricon Technologies Corporation Limited (Cambricon) was the world’s first and largest unicorn in the field of AI chips, leading domestic and international markets with a number of advanced technological achievements.27 Cambricon was a global pioneer in the field of smart chips, aiming to create all kinds of intelligent cloud servers, terminals, and robots using the core processor chip. The company introduced the Moka recruitment management system for employee recruitment.28 Moka had numerous advantages.29 It established resources to achieve continuous follow-up for its talent pool reserve. There were nearly twenty talent pool categories according to different positions for the Cambricon HR team to use, real-time records of historical recruitment data, and flags for standard follow-up situations to assist personnel in following up talent in a more targeted manner. It provided recruitment decision support through statistical data available in real time. HR staff could customize data to carry out a variety of candidate, interview, channel latitude, and other multi-dimensional efficiency analyses. As a result, HR staff saved nearly 80 per cent of the time they had previously spent on dealing with recruitment statistics.30 BAIDU’S INTELLIGENT RECRUITMENT Baidu Inc. Baidu was founded by Robin Li, who had previously worked at Infoseek Corporation in the United States. He had established the search engine company RankDex; its algorithm used hyperlinks to measure the quality of indexed websites. This predated Google’s PageRank; the algorithm was, in fact, cited in Google co-founder Lawrence Page’s patent application for Google’s PageRank, entitled “Method for Node Ranking in a Linked Database,” and the algorithm became part of Google’s foundation. 31 Building on RankDex and other technologies, in 2000, Robin Li co-founded Baidu with Eric Xu in China to provide Internet-based services, initially focusing on search. In 2007, Baidu became the first Chinese firm to be listed on the National Association of Securities Dealers Automated Quotations (NASDAQ)-100 index. By 2021, Baidu had become the sixth-largest search engine in the world, with more than a 70 per cent share of the Chinese search market.32 This document is authorized for use only in Prof. Sangeeta Shah Bharadwaj and Prof. Jyotsna Bhatnagar's Human Resource Information Systems / PGDMHRM at Management Development Institute - Gurgaon from Dec 2024 to Mar 2025. Page 4 W34515 Baidu’s AI-Driven Recruitment Its open and innovative “engineer culture” and the accumulation of a massive volume of data over the years made Baidu a leader and pioneer in intelligent talent management, and also enabled it to maintain strong competitiveness in the high-tech industry, which had rapid talent flow and fierce competition. Based on the concept of intelligent talent management, Baidu established the Talent Intelligence Center (TIC) team.33 Benefiting from the high-intensity continuous research and development and accumulation of top technologies by the TIC team, Baidu took the lead in this unknown market space. The TIC had established a mature decision scheme for an intelligent recruitment system, achieving a major technological breakthrough and application market.34 Based on the fact that Baidu had become one of the pioneers in intelligent recruitment and its relatively mature intelligent recruitment solutions, this case uses Baidu as an example to introduce the development history and functions of intelligent recruitment in detail. Baidu had been plying its own technological advantages since 2015 to independently develop an intelligent recruitment system and apply it to the entire recruitment process, including resume evaluation, person-job matching, and intelligent written testing and interviewing. It paid more attention to work experience and personal abilities to better match talent with positions, hoping to eliminate discriminatory interference from factors such as gender and education.35 By 2023, Baidu had established a diversified intelligent recruitment system based on comprehensive recruitment channels and supplemented by independent research. Because of its excellent achievements, Baidu won China’s Top 100 Best Employers of the Year (recruitment), China’s Top 100 Best Employers for College Students, Outstanding Employer for University Students’ Employment Contribution, Top Ten College Students’ Popular Employer Brand, and other awards.36 Functions Baidu’s intelligent recruitment system included core functions such as resume evaluation, person-job matching, and intelligent written testing and interviewing.37 Resume Evaluation The intelligent recruitment system conducted in-depth learning of a massive volume of historical recruitment data, and excavated and evaluated the candidates’ various abilities, thereby assisting the human recruiter in objective and scientific resume screening and avoiding missing talent.38 Through extracting key resume information and unifying different formats of resume parsing into standard structured information, the system helped HR accurately and quickly build talent portraits and evaluate candidates.39 Baidu’s tag management system could realize the extraction of resume skill and job demand labels required by different subdivisions of positions and jobs to meet the recruitment needs of enterprises. Person-Job Matching The intelligent recruitment system could further accurately find the potential relationship between resumes and recruitment notices, so as to match the most suitable applicants to the most suitable positions and projects. The model automatically identified candidates’ important skills and experience information related to the work requirements, and performed weighted analyses to achieve high-quality person-job matching.40 This document is authorized for use only in Prof. Sangeeta Shah Bharadwaj and Prof. Jyotsna Bhatnagar's Human Resource Information Systems / PGDMHRM at Management Development Institute - Gurgaon from Dec 2024 to Mar 2025. Page 5 W34515 Baidu also attached importance to the fairness of the algorithm’s recommendations. The company aimed to eliminate discrimination and constructed an unbiased intelligent recommendation algorithm in strict accordance with the requirements of its recruitment management standards, which called for equal employment regardless of factors such as gender, race, skin colour, age, nationality, religious belief, and physical disability. 41 Baidu developed the industry’s first neural network method, which carried out comprehensive semantic modelling of job applicants’ resumes and job requirements to ensure the accuracy of the model while avoiding algorithmic bias.42 It was committed to helping job seekers find the most suitable starting point for their career. It ensured the fairness of the recruitment process and results, and especially ensured that women had equal opportunities to apply for employment. Written Test and Interview Baidu developed and designed an intelligent and personalized test question recommendation algorithm. Based on the hierarchical skill knowledge graph and neural probability graph model, combined with the resume submitted by the job applicant and the ability requirements of the post, it generated “1,000 different questions for 1,000 people.”43 The customized simulation assessment helped job seekers quickly and accurately assess their own abilities before the formal assessment, find advantages, and check for missing vacancies. Before the official written test component of the Chinese school recruitment process in 2019, a smart written test list was launched on the Baidu School Recruitment website.44 Job seekers were invited to use the Baidu recruitment system to complete a small number of personalized questions. The system would then qualify applicants who were at the top of the weekly rankings to directly enter the interview process without testing. Additionally, the intelligent interview assessment system could provide personalized information about them to the interviewers to help them conduct a more comprehensive and accurate assessment of the candidates. 45 The success rate of the Baidu system’s applicants in both the interview and job entry performance was proven to be better than in others, reflecting the superiority of Baidu’s intelligent recruitment system compared with the traditional recruitment system.46 VALUE CREATION The open and flexible intelligent recruitment system created a lot of value for both the enterprises that used it and the talent market. Internal Impact Through the application of the intelligent recruitment system, enterprises could realize internal value creation, as discussed below. Improvement of Recruitment Efficiency The development of big data technology helped promote combining corporate recruitment with big data approaches, which effectively solved the problem of collecting and selecting from resumes. The system’s analysis of resumes achieved the goal of “efficiency + precision” in the recruitment process.47 Through the establishment of dedicated recruitment management technology, an enterprise could realize smart recruitment.48 This document is authorized for use only in Prof. Sangeeta Shah Bharadwaj and Prof. Jyotsna Bhatnagar's Human Resource Information Systems / PGDMHRM at Management Development Institute - Gurgaon from Dec 2024 to Mar 2025. Page 6 W34515 Creation of a High-Quality Talent Database Big data analysis allowed enterprises to establish a high-quality talent database. A talent sequence could extract a high-quality talent pool from the database according to the ability and quality of talent, and therefore improve the accuracy of person-job matching.49 Baidu’s intelligent recruitment system’s in-depth learning from historical recruitment data helped human recruiters conduct objective resume screening that avoided missing talent.50 Mitigation of Unconscious Biases As discussed in Person-Job Matching, above, the company attached great importance to developing a recruitment system with an unbiased and non-discriminatory recommendation algorithm that delivered fairness in the recruitment process and its results.51 Customized Assessment and Precise Recruitment Baidu’s intelligent personalized test recommendation algorithm helped enterprises develop customized questions for individual job applicants, thereby achieving accurate recruitment.52 External Impact Intelligent recruitment could also create value for an enterprise’s external stakeholders in the labour market. Enablement of External Partners On September 10, 2020, Baidu signed a strategic co-operation agreement for the Smart Talent Pool project with Charoen Pokphand Group (C. P. Group) and Beisen. Baidu would provide AI technical support for intelligent recruitment, and work together with Beisen to establish an intelligent talent pool management system and provide corresponding services to help the C. P. Group, a century-old company with three hundred and fifty thousand employees, realize the intelligent transformation of recruitment.53 In this co-operative arrangement, Baidu focused on talent management computing, integrated “intelligent recruitment” into Beisen’s existing system, and further used AI to help realize the transformation of talent management models to change from experience-oriented to intelligent-oriented talent management.54 Baidu also achieved external value creation by providing other companies with technical support for intelligent recruitment. Assisting other companies to realize intelligent recruitment extensively improved the recruitment efficiency of various industries, helped job seekers quickly and accurately assess their own abilities and find the most suitable career starting point for themselves, and promoted intelligent transformation of the labour market. 55 Baidu also expanded its business co-operation and laid the foundation for its further development.56 Social Service for the Labour Market University relationships were another important area that Baidu focused on. On April 28, 2017, Baidu University held the opening ceremony of the Baidu Institute of Technology (BIT) and announced that this This document is authorized for use only in Prof. Sangeeta Shah Bharadwaj and Prof. Jyotsna Bhatnagar's Human Resource Information Systems / PGDMHRM at Management Development Institute - Gurgaon from Dec 2024 to Mar 2025. Page 7 W34515 nine-year-old internal learning platform would be released to the public.57 The major courses it offered were AI technology, big data and cloud computing technology, web technology, and so on.58 While BIT had been recruitment and talent oriented since 2008, but by the time it opened to the public in 2017 its external relationships had developed to the point where it also began to be brand and market oriented, which could help enterprises do more.59 The BIT recruitment team’s starting point was to develop the relationships with students and enterprises seeking training for their staff. 60 BIT created a talent development model with a learning map and training courses and accumulated a series of self-developed courses and learning activities covering professional skills, professional knowledge, general skills, project management, and engineer culture.61 BIT held technical lectures for student groups, and cooperated with university laboratories to convey Baidu’s technical capabilities to the outside world.62 Within its university relationships, Baidu also developed a social responsibility business, taking the initiative to assume social responsibilities and promoting Baidu’s internal foundation and human resources system to set up scholarships and teaching funds in universities.63 Baidu issued yearly environmental, social and governance (ESG) reports to enhance the transparency of its corporate social responsibility.64 In general, Baidu’s intelligent recruitment business was becoming increasingly diverse. It was not only recruitment-oriented, but also expanded business co-operation to create service value for the talent market. FUTURE TRENDS AND CHALLENGES Intelligent recruitment brought certain benefits to enterprises and talent.65 To some extent, Baidu seized the opportunity of digital transformation, which also meant that it seized the opportunity of the first mover.66 Intelligent recruitment was also the general trend, which could not only optimize the allocation of human capital structure, reduce costs, and improve the efficiency of recruitment management, but also transform talent value into enterprise value, and achieve a win-win situation between employers and employees.67 Digital technology and AI tools liberated labourers, but also left them without a sense of self-control.68 Some professionals even began to have the pessimistic view that “algorithms dominate humans.”69 This contradiction did not deny the objective fact that digital tools improved efficiency, but the pressure from efficiency required enterprises to organically combine the “digital + tradition” with the “human + machine” and strengthen the corporate culture with humanistic care and respect. 70 While improving production efficiency, we should leave enough space for labour reproduction, rather than trying to make “working overtime” replace humans’ time to learn and innovate.71 Just as Apple’s CEO, Tim Cook, stressed at the 2017 World Internet Conference in Wuzhen, China, the future direction of technology development was to make “technology full of human nature,” and digital workplaces should also optimize the work and development efficiency of talent from a “human-oriented” perspective.72 CONCLUSION While the intelligent recruitment system brought many benefits to Baidu, there were also many challenges and problems to deal with. AI technology had indeed greatly optimized human productivity, but humans also had unique perceptual and emotional advantages.73 Recruitment management was a process with a variety of screening procedures to assess both the hard skills and soft qualities of talent in order to better achieve efficiency in human-machine co-operation. How should Baidu reasonably allocate the roles of AI and humans in its intelligent recruitment process? This document is authorized for use only in Prof. Sangeeta Shah Bharadwaj and Prof. Jyotsna Bhatnagar's Human Resource Information Systems / PGDMHRM at Management Development Institute - Gurgaon from Dec 2024 to Mar 2025. Page 8 W34515 EXHIBIT 1: THE DEVELOPMENT OF THE RECRUITMENT INDUSTRY Before Traditional Recruitment 2020 Online 2000~ Recruitment 2020 2020~ Mobile 2020 Recruitment Intelligent After Recruitment 2020 Source: Created by the case authors from IbisWorld, Industry Report—Global HR and Recruitment Services, accessed June 14, 2023. EXHIBIT 2: ARTIFICIAL INTELLIGENCE (AI) APPLICATION SCENARIOS In what area of your company is artificial intelligent (AI) being used? Other uses Employee motivation recognition Human resource strategic… 6.45% 11.29% 14.52% Performance management 20.16% Estimation of turnover risk 20.97% 25.81% Employee relations Employee engagement survey… 26.61% 30.65% Workforce management Compensation and benefits… 33.87% 42.74% Training and talent development 75.81% Staff recruitment Source: Created by the case authors using “2020 Global Talent Trends Report—The Future of Work,” Mercer, accessed June 14, 2023, https://www.mercer.com/our-thinking/career/global-talent-hr-trends.html#contactForm. EXHIBIT 3: FOUR STAGES OF HUMAN RESOURCES DIGITAL TRANSFORMATION Online Management Improve Efficiency and Reduce Cost Intelligent Management Data-Driven Decision Making Source: Created by the authors according the report from Monika, “New Technology Comes, HR Please Be in Place! AI Application Research Report in Recruitment Field, [in Chinese],” Moka, June 19, 2020. This document is authorized for use only in Prof. Sangeeta Shah Bharadwaj and Prof. Jyotsna Bhatnagar's Human Resource Information Systems / PGDMHRM at Management Development Institute - Gurgaon from Dec 2024 to Mar 2025. Page 9 W34515 ENDNOTES 1 This case has been written on the basis of published sources only. Consequently, the interpretation and perspectives presented in this case are not necessarily those of Baidu Inc. or any of its employees. 2 “About RankDex”, Rankdex, accessed June 15, 2023, http://www.rankdex.com/about.html. 3 “Intelligent Recruitment”_[in Chinese], title trans. by case authors, Baidu, accessed May 3, 2023, https://ai.baidu.com/solution/recruitment. 4 IbisWorld, Industry Report—Global HR and Recruitment Services, accessed June 14, 2023. 5 “2020 Global Talent Trends Report—The Future of Work,” Mercer, accessed June 14, 2023, https://www.mercer.com/ourthinking/career/global-talent-hr-trends.html#contactForm. 6 “2018 China Talent Recruitment Trend Report” [in Chinese], title trans. by the case authors, LinkedIn, March 8, 2018, http://business.linkedin.com/zh-cn/talent-solutions/s/sem-report-resources/2018-global-recruiting-trends. 7 João Baptista et al., “Digital Work and Organisational Transformation: Emergent Digital/Human Work Configurations in Modern Organisations,” The Journal of Strategic Information Systems 29, no. 2, (2020): art. no. 101618, https://doi.org/10.1016/j.jsis.2020.101618. 8 Sunghoon Kim, Ying Wang, and Corine Boon, “Sixty Years of Research on Technology and Human Resource Management: Looking Back and Looking Forward,” Human Resource Management 60, no. 1 (2021): 229–47, https://doi.org/10.1002/hrm.22049. 9 Tong Xu et al., “Measuring the Popularity of Job Skills in Recruitment Market: A Multi-Criteria Approach,” Proceedings of the AAAI Conference on Artificial Intelligence 32, no. 1 (2017), http://dx.doi.org/10.1609/aaai.v32i1.11847; Chen Zhu et al., “PersonJob Fit: Adapting the Right Talent for the Right Job with Joint Representation Learning,” ACM Transactions on Management Information Systems 9, no 3 (2018): 1–17, https://doi.org/10.1145/3234465. 10 Jacob Devlin et al.,”BERT: Pre-Training of Deep Bidirectional Transformers for Language Understanding,” v. 2, May 24, 2019, Arvix.org, http://arxiv.org/abs/1810.04805. 11 Chuan Qin et al., “An Enhanced Neural Network Approach to Person-Job Fit in Talent Recruitment,” ACM Transactions on Information Systems, 38, no. 2 (2020): 1–33, https://doi.org/10.1145/3376927. 12 Monika, “New Technology Comes, HR Please Be in Place! AI Application Research Report in Recruitment Field, [in Chinese],” title trans. by the case authors, Moka, June 19, 2020, http://mokahr.com. 13 Dana Pessach et al., “Employees Recruitment: A Prescriptive Analytics Approach via Machine Learning and Mathematical Programming,” Decision Support Systems 134 (July 2020): art. no. 113290, https://doi.org/10.1016/j.dss.2020.113290. 14 “Home,” Leader Engineering, accessed May 3, 2023, https://leaderengineering.com/; Prarthana Ghosh, “Candidate Screening and Selection Process: The Complete Guide for 2021,” Spiceworks, February 26, 2021, https://www.toolbox.com/hr/recruitmentonboarding/articles/what-is-candidate-screening-and-selection/. 15 Valery Yakubovich and Daniela Lup, “Stages of the Recruitment Process and the Referrer’s Performance Effect,” Organization Science 17, no. 6 (2006): 677–5, https://doi.org/10.1287/orsc.1060.0214. 16 Adel Ismail Al-Alawi et al., “The Role of Artificial Intelligence in Recruitment Process Decision-Making,” in 2021 International Conference on Decision Aid Sciences and Application (DASA), (Sakheer, Bahrain, IEEE, 2021): 197–203, https://doi.org/10.1109/DASA53625.2021.9682320. 17 “HRSaaS, Talent Management Platform,[in Chinese]”, title trans. by the case authors, Beisen, accessed May 3, 2023, https://appstore.italent.cn/#/detailPage?id=2000050; “iTalentX - Integrated HR SaaS and Talent Management Platform, [in Chinese]”, title trans. by the case authors, Beisen, accessed May 3, 2023, https://www.beisen.com/sem/sem.html?utm_source=SEM&utm_medium=sosem&utm_term=%e5%93%81%e7%89%8c%e8% af%8d&utm_content=%e5%93%81%e7%89%8c%e8%af%8d&utm_campaign=%e5%8c%97%e6%a3%ae. 18 “Build Digital Qualitative Recruitment Organizational Capabilities to Help Enterprises Recruit the Right People in Time [in Chinese],” title trans. online, Beisen, accessed May 3, 2023, https://www.beisen.com/product/recruitment/. 19 “IDC and Beisen: 2022 White Paper on Digital Transformation of Human Resources [in Chinese].” title trans. online, Vzkoo.com, October 4, 2022, https://www.vzkoo.com/document/202210047645f3cef0980339bc1de6c0.html. 20 “Google Enters the Hiring Market with the Launch of Google Hire” [in Chinese], title trans. by the case authors, Sohu.com, accessed May 17, 2023,https://www.sohu.com/a/158559855_114885. 21 Angela Moscaritolo, “Google Hire Gets AI-Powered Recruitment Features,” PCMag, June 19, 2018, https://www.pcmag.com/news/google-hire-gets-ai-powered-recruitment-features. 22 Ashwani Kuman Upadhyay and Komel Khandelwal, “Applying Artificial Intelligence: Implications For Recruitment,” Strategic HR Review 17, no. 5 (2018): 255–8, https://doi.org/10.1108/SHR-07-2018-0051; Edward Tristram Albert, “AI in Talent Acquisition: A Review of AI-Applications Used in Recruitment and Selection,” Strategic HR Review 18, no. 5 (2019): 215–21, https://doi.org/10.1108/SHR-04-2019-0024. 23 Angela Moscaritolo, “Google Hire Joins Artificial Intelligence Recruitment Function” [in Chinese], title trans. online, Cloud.Tencent.com, June 19, 2018 https://cloud.tencent.com/developer/news/249474. 24 “HireVue Hiring Platform: Video Interviews, Assessments, AI, and More,” HireVue, accessed May 17, 2023, https://www.hirevue.com/. 25 “The Best Enterprise Talent Management Software,” PageUp, accessed May 17, 2023, https://www.pageuppeople.com/. 26 “Services”, HireVue, accessed May 17, 2023, https://www.hirevue.com/solutions/services. 27 “Home,” [in Chinese], Cambricon Technologies Corporation Limited, accessed May 3, 2023, https://www.cambricon.com/. 28 “Recruitment Process Automation Solutions,” [in Chinese], title trans. online, Moka, accessed May 5, 2023, https://mokahr.com/solution/automation. 29 “Home” [in Chinese], Moka, accessed May 5, 2023, https://www.mokahr.com/. This document is authorized for use only in Prof. Sangeeta Shah Bharadwaj and Prof. Jyotsna Bhatnagar's Human Resource Information Systems / PGDMHRM at Management Development Institute - Gurgaon from Dec 2024 to Mar 2025. Page 10 W34515 “Implemented with Moka Recruitment Management System” [in Chinese], title trans. online, accessed May 5, 2023,, https://www.mokahr.com/adstwo. 31 RankDex, “About RankDex.” 32 Investopedia Team, “Baidu: What It Is, What It Does, History, Stock, Vs. Google,” Investopedia, January 31, 2023, https://www.investopedia.com/terms/b/baidu.asp. 33 “Excellent cases | Baidu Talent Pool: Big data intelligent talent management,” [in Chinese], title trans. by case authors, Harvard Business Review—Chinese version, October 14, 2018, https://www.163.com/dy/article/DU2LIOK00512D8L6.html. 34 Baidu, “Intelligent Recruitment.” 35 “Big Data + Artificial Intelligence: Baidu Manages Talent Like This,” [in Chinese], title trans. by case authors, Harvard Business Review—Chinese version, March 19, 2017, https://www.cehuajie.cn/article/guanli/tgl/20170129/2657.html. 36 “The List of Top 100 Chinese Employer Brand Influence in 2022 Has Been Released. What Are the Top 100 Employers in China?” [in Chinese], title trans online, Maigoo, August 9, 2022, https://m.maigoo.com/news/639578.html; “2019 China University Students Best Employers Survey Comprehensive Report,” [in Chinese], title trans. by case authors, 58.com, February 28, 2020, https://www.fangce.cn/details/318787; “2020 China University Students Best Employers Survey Report” [in Chinese], title trans. by case authors, 58.com, accessed April 1, 2023, https://www.doc88.com/p-94459500149849.html; “Baidu Won a Number of Employers Awards in 2020 Spring Recruitment to Open AI and Other Fields of Talent” [in Chinese], title trans. by case authors, March 17, 2021, https://www.icloudnews.net/a/42796.html. 37 Baidu, “Intelligent Recruitment.” 38 Yang Yang et al.,”DOMFN: A Divergence-Orientated Multi-Modal Fusion Network for Resume Assessment,” Proceedings of the 30th ACM International Conference on Multimedia, (October 10, 2022):1612–20, https://doi.org/10.1145/3503161.3548203. 39 Rohini Nimbekar et al., “Automated Resume Evaluation System Using NLP,” 2019 International Conference on Advances in Computing, Communication and Control (ICAC3) (2019):1-4, accessed May 3, 2023, https://doi.org/10.1109/ICAC347590.2019.9036842. 40 Chuan Qin et al., “An Enhanced Neural Network Approach to Person-Job Fit.” 41 Yuqing Zhao et al., “Embedding Fairness into the AI-Based Talent Recruitment Systems: The Perspective of Environment Cycle and Knowledge Cycle,” PACIS 2021 Proceedings (2021): 15, accessed May 4, 2023, https://aisel.aisnet.org/pacis2021/15/?utm_source=aisel.aisnet.org%2Fpacis2021%2F15&utm_medium=PDF&utm_campaign= PDFCoverPages. 42 Chuan Qin et al., “Enhancing Person-job Fit for Talent Recruitment: An Ability-aware Neural Network Approach,” The 41st International ACM SIGIR Conference on Research & Development in Information Retrieval (December 21, 2018), https://doi.org/10.1145/3209978.3210025. 43 Chuan Qin et al.,”DuerQuiz: A Personalized Question Recommender System for Intelligent Job Interview,” KDD ‘19: Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (July 25, 2019): 2165– 73, https://doi.org/10.1145/3292500.3330706. 44 “Baidu Recruitment Website Homepage,” [in Chinese], Baidu, accessed May 3, 2023, https://talent.baidu.com/static/index.html. 45 Dazhong Shen et al., “Joint Representation Learning with Relation-Enhanced Topic Models for Intelligent Job Interview Assessment,” ACM Transactions on Information Systems 40, no. 1 (2021): 1–36, https://doi.org/10.1145/3469654. 46 Sebastian Kot et al., “The Role of Artificial Intelligence Recruitment and Quality to Explain the Phenomenon of Employer Reputation,” Journal of Business Economics and Management 22, no. 4 (2021): 867–83, https://doi.org/10.3846/jbem.2021.14606; Oihab Allal-Chérif, Alba Yela Aránega, and Rafael Castaño Sánchez,”Intelligent Recruitment: How to Identify, Select, and Retain Talents from Around the World Using Artificial Intelligence,” Technological Forecasting and Social Change 169 (August 2021): art. no. 120822, https://doi.org/10.1016/j.techfore.2021.120822. 47 J. Stewart Black and Patrick van Esch, “AI-Enabled Recruiting: What Is It and How Should a Manager Use It?,” Business Horizons 63, no. 2 (2020), 215–26, https://doi.org/10.1016/j.bushor.2019.12.001; Nidhi Oswal, Majdi Khaleeli, and Ayman Alarmoti, “Recruitment in the Era of Industry 4.0: Use of Artificial Intelligence in Recruitment and Its impact,” PalArch’s Journal of Archaeology of Egypt/Egyptology 17, no.8 (2020): 39–47, https://archives.palarch.nl/index.php/jae/article/view/1113; Garima Bhardwaj, S. Vikram Singh, and Vinay Kumar, “An Empirical Study of Artificial Intelligence and Its Impact on Human Resource Functions,” 2020 International Conference on Computation, Automation, and Knowledge Management (ICCAKM) (Dubai, United Arab Emirates: IEEE, 2020): 47–51, https://doi.org/10.1109/ICCAKM46823.2020.9051544. 48 Amir Ikram et al. “Big Data in Enterprise Management: Transformation of Traditional Recruitment Strategy,” IEEE 2nd International Conference on Big Data Analysis (ICBDA) IEEE, (October 23, 2017): 414-419, accessed May 3, 2023, https://doi.org/10.1109/ICBDA.2017.8078853. 49 Albert, “AI in Talent Acquisition.”. 50 Baidu, “Intelligent Recruitment.” 51 “AI Helps Lagou.com, and the Recruitment Information is Safe and Worry Free,” [in Chinese], title trans. online, Baidu AI, accessed May 3, 2023, https://ai.baidu.com/customer/lagou. 52 Baidu Special Report on Human Capital 2020, Baidu, February 5, 2021, https://esg.baidu.com/resource/1ec06de9-67f1-6522b005-51522224cfa6/Baidu%20Special%20Report%20on%20Human%20Capital%202020.pdf; “Baidu Released a Series of ESG Special Reports for 2020,” [In Chinese], title trans. by the case authors, February 5, 2021, https://esg.baidu.com/article/news/Baidu_Releases_the_2020_ESG_Series_of_Special_Reports?is_data=0. 53 “Beisen “Ride the Wind and Waves” Intelligent Recruitment” [in Chinese], title trans. online, Sohu.com, September 12, 2020, https://www.sohu.com/a/417908651_119038?scm=1002.590044.0.2968-725. 30 This document is authorized for use only in Prof. Sangeeta Shah Bharadwaj and Prof. Jyotsna Bhatnagar's Human Resource Information Systems / PGDMHRM at Management Development Institute - Gurgaon from Dec 2024 to Mar 2025. Page 11 W34515 Firewood Chopping Network, “Baidu and Charoen Pokphand Group, Beisen Signed the ‘Intelligent Talent Pool’ Strategy to Create a Benchmark in the Intelligent Recruitment Industry,” [in Chinese], title trans. by the case authors, Baidu, September 12, 2020, https://baijiahao.baidu.com/s?id=1677619685067810148&wfr=spider&for=pc. 55 C. J. Collins and C. K. Stevens, “The Relationship between Early Recruitment-Related Activities and the Application Decisions of New Labor-Market Entrants: A Brand Equity Approach to Recruitment,” Journal of Applied Psychology 87, no. 6 (2002): 1121– 33, https://psycnet.apa.org/doi/10.1037/0021-9010.87.6.1121. 56 Jed DeVaro, “The Labor Market Effects of Employer Recruitment Choice,” European Economic Review 52, no. 2 (2008): 283– 314, https://doi.org/10.1016/j.euroecorev.2007.11.001; Jed DeVaro, “Employer Recruitment Strategies and the Labor Market Outcomes of New Hires,” Economic Inquiry 43, no. 2 (2005): 263–82, https://doi.org/10.109.3/ei/cbi018. 57 “Baidu University Established Baidu Institute of Technology! We Will Change the World with Technology,” [in Chinese], title trans. by the case authors, Baidu, May 2, 2017, https://baijiahao.baidu.com/s?id=1566283861418097. 58 “Baidu Technical Training Center,” [in Chinese], title trans. by the case authors, Baidu, accessed May 5, 2023, http://bit.baidu.com/index. 59 J. M. Brett and L. K. Stroh, “Jumping Ship: Who Benefits from an External Labor Market Career Strategy?,” Journal of Applied Psychology 82, no. 3 (1997): 331–41, https://psycnet.apa.org/doi/10.1037/0021-9010.82.3.331; Siobhan O’Mahony and Beth A. Bechky, “Stretchwork: Managing the Career Progression Paradox in External Labor Markets,” Academy of Management Journal 49, no. 5 (2006): 918–41, https://doi.org/10.5465/amj.2006.22798174. 60 “Brief Introduction of the College,” [in Chinese], title trans. online, Baidu Institute of Technology, https://bit.baidu.com/collegeIntro. 61 “Course Route,” [in Chinese], title trans. online, Baidu Institute of Technology, https://bit.baidu.com/courseRoute?column=3. 62 “Training Platform,” [in Chinese], title trans. online, Baidu Institute of Technology,https://bit.baidu.com/training?column=5. 63 People’s Daily Online, “China Corporate Social Responsibility Summit held in Shanghai,” [in Chinese], title trans. by case authors, People.com.cn, May 12, 2023, http://sh.people.com.cn/n2/2023/0512/c134768-40412636.html. 64 “Baidu Unveils Baidu 2020 Environmental, Social, and Governance Report,” [in Chinese], title trans. by case authors, Baidu, February 26, 2021, https://esg.baidu.com/article/news/Baidu_Announces_Publication_of_the_2020_ESG_Report?is_data=0. 65 Daniel Blumen and Vanessa Martines Cepllos, “Dimensions of the Use of Technology and Artificial Intelligence (AI) in Recruitment and Selection (R&S): Benefits, Trends, and Resistance,” Cadernos EBAPE.BR 21, no. 2 (2023): e2022–0080, https://doi.org/10.1590/1679-395120220080x; Kot et al.,”The Role of Artificial Intelligence Recruitment and Quality.” 66 Richard D. Johnson, Dianna L. Stone, and Kimberly M. Lukaszewski, “The Benefits of eHRM and AI for Talent Acquisition,” Journal of Tourism Futures 7, no. 1 (2020): 40–52, https://doi.org/10.1108/JTF-02-2020-0013. 67 Harriet Rodney, Katarina Valaskova, and Pavol Durana, “The Artificial Intelligence Recruitment Process: How Technological Advancements Have Reshaped Job Application and Selection Practices,” Psychosociological Issues in Human Resource Management 7, no.1 (2019): 42–7, doi:10.22381/PIHRM7120194. 68 Olivera Marjanovic, Dubravka Cecez-Kecmanovic, and Richard Vidgen,”Algorithmic Pollution: Making the Invisible Visible,” Journal of Information Technology 36, no. 4 (2021): 391–408, https://doi.org/10.1177/02683962211010356. 69 Ryan T. Allen and Prithwiraj (Raj) Choudhury, “Algorithm-Augmented Work and Domain Experience: The Countervailing Forces of Ability and Aversion,” Organization Science 33, no. 1 (2022):149–69, https://doi.org/10.1287/orsc.2021.1554. 70 Marco Marabelli, Sue Newell, and Valerie Handunge, “The Lifecycle of Algorithmic Decision-Making Systems: Organizational Choices and Ethical Challenges,” Journal of Strategic Information Systems 30, no. 3 (2021), art. no. 101683, https://doi.org/10.1016/j.jsis.2021.101683. 71 Benería, Lourdes, “Reproduction, Production, and the Sexual Division of Labour,” Cambridge Journal of Economics (September 1, 1979): 203-225, https://doi.org/10.1093/oxfordjournals.cje.a035421; “The Media Watched Hitachi ❘ No Overtime Today! See How “Robot Colleagues” Liberate the Workforce in the Workplace” [in Chinese], title trans. online, Sohu.com, August 25, 2020, https://www.sohu.com/a/414925540_120054509. 72 ChinaDaily.com.cn, “4th World Internet Conference Concludes,” Zhejiang China, December 5, 2017, http://www.ezhejiang.gov.cn/2017-12/05/c_116983.htm. 73 Ming-Hui Huang, Roland Rust, and Vojislav Maksimovic, “The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI),” California Management Review 61, no. 4 (2019): 43–65, https://doi.org/10.1177/0008125619863436. 54 This document is authorized for use only in Prof. Sangeeta Shah Bharadwaj and Prof. Jyotsna Bhatnagar's Human Resource Information Systems / PGDMHRM at Management Development Institute - Gurgaon from Dec 2024 to Mar 2025.