Unit 2: Introduction to Qualitative Research
Lesson 3
Relevance of Qualitative
Research
Practical Research 1
Senior High School Applied - Academic
Research is
relevant in
generating
knowledge.
ENGAGE
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2
Learning
Objective
At the end of the
lesson, you should
be able to do the
following:
ENGAGE
Discuss the relevance of
qualitative research in different
fields.
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Why do you
think you
need to take a
research
course?
ENGAGE
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4
How does the relevance of qualitative
research vary from one field to another?
ENGAGE
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5
Building Knowledge using Qualitative Research
Knowledge refers to facts generated from
objective insights together with the findings
processed by the human brain.
ENGAGE
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6
Fields Where Qualitative Research Is Relevant
Vestibulum
Social Sciences
congue
congue
Vestibulum
Business
Media
Vestibulum
Communication
congue
Vestibulum
Public Health
congue
ENGAGE
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7
Qualitative Research in the Social Sciences
Human
Learning
ENGAGE
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8
Qualitative Research in the Social Sciences
Qualitative research equips academics,
professionals, and even ordinary people
with knowledge about society that
would allow people to improve their
lives.
ENGAGE
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9
Qualitative Research in the Social Sciences
CHANGE
ENGAGE
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Qualitative research
is an efficient way of
understanding
changes in society
because of its
inclination to human
experience and
context.
EVALUAT
10
Qualitative Research in Media Communication
Media
needs
research
ENGAGE
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11
Qualitative Research in Media Communication
Qualitative
research helps in
the generation of
news content.
ENGAGE
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12
Qualitative Research in Media Communication
Qualitative research techniques are used in the
following steps:
○ getting information about the topic;
○ building a good rapport with the interviewee;
and
○ asking the appropriate interview questions.
ENGAGE
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13
Qualitative Research in Media Communication
Qualitative
research is
necessary for
raising social
consciousness
among the
public.
ENGAGE
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EXPLAIN
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14
Qualitative Research in Business
Business
analysis
ENGAGE
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15
Qualitative Research in Business
All successful companies invest in
research, may it be those who are producing
consumable goods or offering services.
ENGAGE
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16
Qualitative Research in Business
Qualitative research
provides relevant
knowledge in crafting
sound business
strategies to
achieve the right
commercial image
and to increase
profitability.
ENGAGE
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17
Qualitative Research in Public Health
Communicable and
Noncommunicable
Diseases
ENGAGE
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18
Qualitative Research in Public Health
Qualitative research is useful in public health
through its role in the documentation and
analysis of public health issues.
ENGAGE
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19
Qualitative Research in Public Health
Qualitative research
techniques can be used
in epidemiological
studies to analyze how
human behavior and
practices contribute to
disease transmission
and mortality rates.
ENGAGE
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20
Remember
Qualitative research is relevant in different
fields like sociology, history, medicine, media
communication, business, and other
sciences.
21
Remember
Qualitative research is important for creating
knowledge based on facts and facilitating
learning of the people to know themselves
better together with the entire society.
22
After knowing the relevance of
qualitative research, do you have a
better appreciation of the course?
23
Think of a recurring issue within your
strand. Then, identify the importance of
qualitative research in studying this issue.
ENGAGE
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24
Quick Check
This is the type of research that is effective in
gathering facts about societal patterns,
human behaviors, and human interaction.
ENGAGE
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EXPLAIN
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25
Quick Check
This refers to facts generated from objective
insights together with the findings processed
by the human brain.
ENGAGE
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EXPLAIN
EXTEND
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26
Quick Check
Evaluate the research
problem and briefly
describe how qualitative
research can be relevant
in answering the given
problem.
Documenting medical
procedures being done on
a patient with a rare
genetic disease
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Wrap Up
Qualitative research is an efficient
way of understanding changes in
society because of its inclination to
human experience and context.
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Wrap Up
Qualitative research in media
communication is necessary for raising
social consciousness among the public.
Qualitative research provides relevant
knowledge in crafting sound business
strategies to achieve the right commercial
image and to increase profitability.
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Wrap Up
Qualitative research is useful in public health
through its role in the documentation and
analysis of public health issues.
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Wrap Up
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Bibliography
Creswell, John W. Research Design: Qualitative, Quantitative, and Mixed Methods
Approaches. 3rd ed. California: SAGE Publications Inc., 2009.
Good, C. V. and Douglas E. Scates. Methods of Research—Educational, Psychological, Sociological, New York:
Appleton-Century-Crofts, Inc., 1954.
Kaldewey, D. and D. Schauz. Basic and Applied Research: The Language of
Science Policy in the Twentieth Century. Bonn: Berghahn Books, University of
Bonn, 2018.
Leavy, Patricia. Research Design: Quantitative, Qualitative, Mixed Methods,
Arts-Based, and Community-Based Participatory Research Approaches.
New York: The Guilford Press, 2017.
Neuman, Lawrence. Social Research Methods: Qualitative and Quantitative
Approaches. 7th ed. Essex: Pearson Education Limited, 2014.
O’Leary, Zina. The Essential Guide to Doing Research. London: SAGE Publications
Ltd., 2004.
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Bibliography
Vanderstoep, Scott W., and Deirdre D. Johnston. Research Methods for Everyday
Life: Blending Qualitative and Quantitative Approaches. San Francisco: Jossey-Bass, 2009.
Zarah, Leann. “7 Reasons Why Research is Important.” Owlcation. Last modified
March 30, 2020.
https://owlcation.com/academia/Why-Research-is-Important-Within-and-Beyond-the-Academe.
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