ANALYSIS OF EDGEWELL PERSONAL CARE Analysis of Edgewell Personal Care Student’s Name Institutional Affiliation 1 ANALYSIS OF EDGEWELL PERSONAL CARE 2 Analysis of Edgewell Personal Care Introduction Edgewell Personal Care is a consumer Products Company formed in 1999 and based in the United States of America with its headquarters in Shelton, Connecticut. The company deals with skin care products and other personal care products, including infant care products. Example of products the company deal with include creams, shave guard brands and gels. The skincare industry is large and is considered to attract other competitions into the over $25 billion revenues generations per year. Hence, the company face a myriad of challenges and opportunities on an equal measure that sustains the company in the skincare industry. Below is the detailed analysis of the Edgewell Company in terms of competition, the products and resources, strengths and threats of the organization’s existence and customer value concerns for the company. Product Scope, Target Audience And Value Proposition Product scope The product scope for the company is to provide a 100% solution to the customer needs that is safe, healthy and convenient, with little to none environmental impact. Product line One product that the company deals with is the men’s grooming section, known as the original bamboo razor. The product made from bamboo has enhanced rigidity was introduced into the marketplace in 2018 Target lines, The target line for the products include men with beards who would like to shave. Needs ANALYSIS OF EDGEWELL PERSONAL CARE 3 The product is for men who would like to shave their beards without any impact on their skins and the environment (Edgewell Personal Care, 2018). Value proposition The product provides for a clean shave without affecting men’s skin and the need to have the best and the most reliable product that is safe to use and ecofriendly. Vision, Core Values And Strategic Goals Of Edgewell The Edgewell Personal Care’s mission is to address the consumer needs by providing the best personal care. The company is on the business of, providing a plan that relates to smart care that fosters stability growth of its customers and investors. On the other hand, the vision of the company is to trailblazing the personal care organization to leverage creativity and pursue growth (Edgewell Personal Care, 2020). The concept resonates from the need to use passion to address the needs of customers to foster the perceived changes. In short, the main goal of Edgewell is to scale and apply to a given market with a 100% response rate. The company aims to achieve the response rate by tracing the 3TG in supply management and how it relates to the needs of the patients. Organizational Resources and Capabilities Next, the primary resources for the Edgewell Company include packaging of products and material reduction in weight. The products contain palm oil, feminine care products, skincare products, and conflict materials. The resources and energy solutions provide reduced energy in numerous ways. Besides, the products have reduced emission by the provision of organic materials. Further, the materials have high volatility at room temperature, making it the best and the most relevant compounds and products (Edgewell Personal Care, 2018). Also, the company products can be reduced at a high pace with the diversion of over 52 metric tons to safe disposal. ANALYSIS OF EDGEWELL PERSONAL CARE 4 The competitive advantage of the Edgewell company products is the easiness of the product on the customers. Upon using the products, the products make consumers feel better because of product safety and reduced complications and reduced emissions. The products are more effective compared to the competition. Resources That Edgewell Lack Edgewell Personal Care Company lack enough human resources to address customer needs. The company has only 6000 employees in the system despite e being a multibillion-dollar company operating on a worldwide scale (Edgewell Competitors, Revenue And Employees - Owler Company Profile, 2015). There are several complains in the major sites like Glassdoor Company complaining about the company’s response to the needs of the customers. Compared to its competitors, Edgewell Personal Care Company lacks the need to address the manufacturing products. The manufacturing products are the resources that put the Edgewell Personal Care Company competition ahead. Other resources that the Edgewell Personal Care Company lack includes other merchandises and grocery. The assets are the critical aspects of the race that the game is using as opposed to the Edgewell Personal Care Company. Business Activities That Add Customer Value The Edgewell Personal Care Company offers means to understand the customer needs by carrying out surveys. The survey and questionnaires facilitate the company to understand the needs of the customers through reliable customer feedback. The company then uses the data to enhance customer value by meeting the needs of the customers. Secondly, Edgewell Personal Care Company consistently works to improve customer value through product modification and innovations. The adjustment and changes are made relating to the customer’s needs and demands. Besides, the products innovations relate to the majority find actual data and feedbacks for the ANALYSIS OF EDGEWELL PERSONAL CARE 5 customers through a survey. Last, the vital activity that the Edgewell Personal Care Company does to improve customer value is through creating fantastic customer experience by facilitating referrals and bonuses. The referrals follow amazing customer reviews and products quality. Main Strengths And Weaknesses Of Edgewell The main strengths of the Edgewell Personal Care Company are the ground trust with the consumers because of its innovations in the country. The company has gained confidence because of its ability to come up with innovative products in the marketplace. Another vital aspect is the company’s potential to conquer the market with quality products and services to the consumers. The quality products in the market have helped the company to expand faster and into many regions. Besides, the company has immense marketing strategies that ensure the company penetrates the market amidst the competition (Edgewell Personal Care SWOT Analysis Matrix [step by step] Weighted SWOT, 2016). The main weakness of the Edgewell Personal Care Company is that the company relies on old technology that makes the efficiency in service delivery in jeopardy. Also, the company lack innovations strategies into new research and development areas of the economy, which puts the competition ahead. The main competition is the Johnson and Johnson Company. Lastly, the company is streamlined in its core business that it has failed to succeed in the activities outside the core skills. Opportunities And Threats The Edgewell Company has the opportunity to make a profit from the decreasing transportation costs in the country. Next, the company can access new customers through the exploitation of new marketing channels provided by the internet and social media. The internet has a vast majority of the customers, and the ability to segment the target audiences provides for the opportunity to reach many audiencess (Edgewell Personal Care SWOT Analysis Matrix [step ANALYSIS OF EDGEWELL PERSONAL CARE 6 by step] Weighted SWOT, 2016). Also, the company is established; hence it can channel the cash into producing new products and avenues like technology to grow the company brand and marketability. Likewise, the Beauty Business Journal projects the industry to grow by 4.9% by 2027 (Analyzing Opportunity within the Global Natural Cosmetics Market 2019, 2019). The main threat facing the company include the inability to produce regularly and ferry products from the main headquarters to the customer’s destinations. Another threat includes liability claims that may affect Edgewell products in many parts of the country. Finally, shortage of skilled labour is another threat to the company in the global market to handle the customer needs. Market Line Advantage Database Opportunities And Threats The Edgewell Company expects to make higher sales because of the steady increase in the industry’s revenue over the last years. Besides, Fortune Business Insider projects, the skincare industry will grow shortly because of the increasing number of Canadian preference for using skincare and antiaging products. The study shows a steady increase in revenue in the skincare industry with the actual figures of $25.82 billion in 2018 compared to $24.5% billion in 2017. That means the company is expanding at a growth scale of 5.38% per annum. Also, there is an excellent opportunity in overseas market like Canada, where the study shows that over 87% of the people in Canada see the skincare products as a necessity. The main threat for the company is that the company will face significant competition in the industry with the rise in many competitors. Like any other profitable industry, it is expected that the competition will rise to make the competition stiff, thus calling for advanced marketing and innovation tactics. Conclusion Edgewell Personal Care Company faces stiff competition from developed companies like Johnson and Johnson Company. The primary resources provided by the company include palm oil ANALYSIS OF EDGEWELL PERSONAL CARE 7 and skincare products. The company manages to stay ahead of the competition because of the environmental conservation products with fewer emissions. The company and its products are famous because they use products with enhanced customer value through innovations and surveys, a strategy that keeps it ahead of the competition. Despite the challenges, the company face a great opportunity in the growing industry with a market growth potential of 5.38% and a high percentage of the consumers preferring or using the skincare products daily. ANALYSIS OF EDGEWELL PERSONAL CARE 8 References Analysing Opportunity Within The Global Natural Cosmetics Market 2019. (2019, October). Beauty Business Journal | The Business of Beauty. https://beautybusinessjournal.com/analysing-opportunity-within-the-global-naturalcosmetics-market-2019/ Edgewell Competitors, Revenue and Employees - Owler Company Profile. (2015). Owler; Owler Inc. https://www.owler.com/company/edgewell Edgewell Personal Care SWOT Analysis Matrix [step by step] Weighted SWOT. (2016). Fern Fort University. http://fernfortuniversity.com/term-papers/swot/1433/856-edgewell-personalcare.php Edgewell Personal Care. (2018). Edgewell Personal Care. http://edgewell.com/sustainability/ Edgewell Personal Care. (2020). Edgewell Personal Care. http://edgewell.com/about-us/ Fortune Business InsightsTM | Global Market Research Report & Consulting. (2018). Fortunebusinessinsights.Com. https://www.fortunebusinessinsights.com/
