Uploaded by Willy Sambora

E-commerce Strategy: Global Expansion & Sustainability

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Introduction
- Global leader in e-commerce, cloud
computing, and digital payments.
- Focus areas: Market, industry, financial
analyses, recommendations.
- Objectives: Expand globally, enhance
cloud, and implement sustainability.
Market and Industry Insights
- Trends: Mobile commerce, AI personalization.
- Opportunities: Emerging markets.
- Competitors: Amazon, JD.com.
- Focus: Cloud and sustainability growth.
Financial Health
- Profitability: E-commerce and cloud
computing growth.
- Challenges: High R&D spending.
- Strategic focus: High-margin segments.
Strategic Recommendations
- Expand globally: Emerging markets.
- Invest: in AI, blockchain, IoT.
- Focus on sustainability: Green logistics.
- Manage risks: Diversify revenue, enhance
security.
Implementation and KPIs
- Resources: $4B annually.
- Timelines: Market goals by 2026,
sustainability by 2027.
- KPIs: Market share, cloud revenue, emissions.
Conclusion and Next Steps
● - Summary: Focus on expansion, tech,
sustainability.
● - Next steps: Partnerships, AI investments,
monitoring KPIs.
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