First Month Plan for Marketing Strategy Implementation
This document outlines a detailed plan for the first month of marketing strategy
implementation, focusing on LinkedIn, newsletters, website blogs, and CRM integration. The
aim is to achieve measurable results that enhance audience engagement and drive
conversions.
Week 1-2: Content Planning
- Review past content that resonated with audiences on LinkedIn.
- Conduct competitor analysis to identify gaps and opportunities.
- Create a content calendar for LinkedIn posts, newsletters, and blogs.
- Gather input from stakeholders (e.g., Alex, Toms) to align messaging.
- Finalize UTM tracking setup for all LinkedIn posts.
Expected Results: Content calendar approved, UTM tracking in place.
Week 3: Initial Analytics & First Posts
- Publish 2-3 LinkedIn posts for personal profiles (Alex and Toms) and 1 post for the
company profile.
- Monitor post performance using LinkedIn Insights.
- Begin audience engagement by commenting on relevant industry posts.
- Start email newsletter draft based on the website blog topic.
- Track website visits and newsletter sign-ups using Google Analytics.
Expected Results: Initial engagement metrics collected, first newsletter draft ready.
Week 4: Audience Engagement & Adjustments
- Adjust content strategies based on insights from analytics.
- Publish 2 SEO-optimized blog posts based on LinkedIn content.
- Send out the first newsletter, tracking open rates and click-through rates.
- Continue LinkedIn engagement, targeting an additional 50 connections.
- Begin CRM integration for lead management and follow-ups.
Expected Results: Improved post engagement, newsletter performance metrics recorded.
Summary of Expected Results
- 50-100 new targeted LinkedIn connections.
- 2 blog posts published, with 20% increase in organic traffic.
- Newsletter open rate of 20-25%.
- Fully functional CRM setup with data tracking.
- Engagement rate of 5-7% on LinkedIn posts.