AD0-E502
Adobe Advertising DSP
Business Practitioner
Professional
1.Which metric would be least important when analyzing a brand awareness
campaign?
A. Impressions
B. Clicks
C. Reach
D. Engagement rate
Answer: B
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2.Which of the following is crucial when reading data within the platform to make
campaign adjustments?
A. Year-over-year trends
B. Real-time data
C. Historical benchmarks
D. All of the above
Answer: D
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3.When setting up Private Inventory for a campaign, which factors should be
considered to ensure effectiveness?
A. Negotiating exclusivity where possible
B. Ensuring inventory relevance to the campaign’s target audience
C. Selecting inventory based solely on cost
D. Regularly updating creative assets
Answer: AB
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4.Given a scenario where a campaign shows inconsistent data across different
platforms, what should be the first course of action?
A. Discontinue use of the least accurate platform
B. Standardize data measurement criteria across platforms
C. Focus only on the platform showing the best performance
D. Increase advertising spend to test data accuracy further
Answer: B
5.In managing integrations with in-platform solutions, what is crucial for maintaining
data integrity?
A. Regular updates to integration protocols
B. Using outdated software versions
C. Limiting data access to all users
D. Avoiding regular audits
Answer: A
6.In evaluating the performance of a campaign, what metric indicates the cost
effectiveness of the campaign targeting?
A. Click-through rate
B. Cost per click
C. Cost per acquisition
D. Impressions
Answer: C
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7.When duplicating a campaign, which component is essential to edit for a different
product line within the same company?
A. The campaign's name only
B. The creative assets and messaging
C. The original campaign’s end date
D. The original budget allocation method
Answer: B
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8.When creating a new campaign targeted at a niche audience, what is essential to
ensure the effectiveness of the campaign setup?
A. Applying broad targeting criteria to reach more people
B. Using generic messaging to appeal to multiple audiences
C. Developing highly customized ads specific to the niche audience
D. Allocating a minimal budget to test the campaign
Answer: C
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9.Which action is essential when a new software integration is causing slowdowns in
campaign performance?
A. Increasing the campaign's budget to compensate
B. Rolling back the integration to a previous stable version
C. Ignoring the slowdown as part of the adaptation process
D. Expanding the target audience to increase traffic
Answer: B
10.When setting up campaigns, which of these procedural concepts are crucial for
ensuring that ads are correctly attached to placements?
A. Using the same ads across all placements to save time
B. Matching the ad content with the placement’s audience characteristics
C. Reviewing placement performance data to guide ad attachment
D. Attaching as many different ads as possible to each placement
Answer: BC
11.Which of the following are essential when applying targeting to placements?
A. Geographical location
B. Time of ad display
C. Color of the advertisement
D. Type of device
Answer: AD
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12.What are the key considerations when applying procedural concepts to optimize a
campaign?
(Choose Three)
A. Adjusting targeting based on performance analytics
B. Maintaining a consistent bid strategy regardless of results
C. Testing different ad formats
D. Revisiting the campaign objectives for alignment with business goals
E. Ignoring external market trends
Answer: ACD
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13.After a client’s campaign has been adjusted for better targeting and is now
performing well, how should future communications be planned?
A. Continue regular detailed updates
B. Reduce the frequency of updates
C. Stop updates and only report at campaign end
D. Provide updates only if there is a decline in performance
Answer: A
14.A sudden drop in campaign performance should be analyzed through
___________.
A. panic
B. trend analysis
C. immediate cessation
D. employee feedback
Answer: B
15.What is the first step in running a new digital campaign effectively?
A. Reviewing historical campaign data
B. Setting a large budget to ensure visibility
C. Selecting a broad audience
D. Consulting external experts
Answer: A
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16.In reading data within the platform, ensuring data __________ is crucial for making
informed decisions.
A. complexity
B. integrity
C. overload
D. scarcity
Answer: B
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17.Which factor is most important when editing a duplicated campaign for a different
geographic market?
A. Changing the campaign's overall theme
B. Localizing ad copy and creative elements
C. Keeping the same targeting as the original campaign
D. Using the same budget distribution as the original
Answer: B
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18.Which of the following are essential for ensuring a campaign is running correctly?
(Select two)
A. Regular monitoring of campaign metrics
B. Frequent changes to creative designs
C. Ensuring alignment with business objectives
D. Ignoring audience feedback
Answer: AC
19.What is the first step in determining the strategy for a new marketing campaign
based on the needs of the campaign?
A. Set the budget
B. Identify the target audience
C. Choose the advertising platform
D. Define campaign objectives
Answer: D
20.Given a scenario where a digital campaign's CTR has significantly decreased over
the past week, what should be your initial recommendation to potentially improve
performance?
A. Increase the campaign budget
B. Modify the targeting criteria
C. Enhance the creative design
D. Ignore the drop as it is temporary
Answer: B
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21.What is a crucial procedural concept when attaching ads to placements?
A. Ensuring ad content matches the target audience of the placement
B. Maximizing the number of ads per placement
C. Using the same ads for all placements to maintain consistency
D. Attaching as many ads as possible to increase visibility
Answer: A
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22.What is the best method to update clients about their campaign performance?
A. Annual reports
B. Monthly detailed performance reviews
C. Ad-hoc emails
D. Instant message updates
Answer: B
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23.In adjusting a campaign based on performance, which approach ensures a
balanced strategy?
A. Rapid changes to test various hypotheses
B. Gradual changes with continuous monitoring
C. Pausing the campaign to overhaul strategy
D. No changes until more data is gathered
Answer: B
24.Given a scenario where a campaign's performance is faltering midway, what are
effective procedural concepts to troubleshoot and revive the campaign?
(Choose Two)
A. Doubling the existing budget without further analysis
B. Analyzing performance data to identify underperforming areas
C. Revising ad creatives and testing new messaging
D. Sticking to the original plan to maintain consistency
Answer: BC
25.What best describes the process of duplicating and editing a campaign for a new
market?
A. Copying the campaign without changes
B. Adjusting the campaign goals to match new market conditions
C. Using the same targeting parameters as the original
D. Keeping the budget identical to the original campaign
Answer: B
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26.Given a scenario where a video ad campaign's view-through rate is lower than
industry standards, which recommendation would best potentially enhance
performance?
A. Shortening the video length
B. Adding more call-to-action buttons
C. Decreasing the video quality for faster loading
D. Increasing the frequency of ads
Answer: A
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27.A client is concerned about their campaign’s rising cost per click (CPC) despite
good conversion rates.
What strategy might you suggest to address this concern?
A. Reduce the target audience size
B. Test different ad creatives
C. Increase the campaign budget
D. Shift to cost per impression model
Answer: B
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28.What is a best practice when managing integrations with in-platform solutions
during campaign setup?
A. Ignoring integration compatibility issues
B. Regular testing and updating of integrations
C. Using outdated integration methods for simplicity
D. Allowing all team members to modify integration settings
Answer: B
29.When supplying recommendations for a campaign aimed at increasing local store
visits, what aspect should be emphasized?
A. Global reach and exposure
B. Localized ad content and geo-targeting
C. General brand awareness
D. Broad demographic targeting
Answer: B
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30.Which report would best help in understanding daily user engagement trends?
A. Conversion rate report
B. Hourly activity report
C. Return on investment (ROI) report
D. Bounce rate report
Answer: B
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