A: Market profile The target market of our shake is those who want to reduce thirst due to the heat of the weather that can be enjoyed by children and adults. The target is also those who go to the worship place of Diocesan Shrine and Parish of St. Augustine near our store. B: Competitive Analysis 1: Selling Price The company has its price based on how difficult life is, we sell the product at a lower price than our competitors, it is important that we earn a little as long as we help other people, we also make sure that despite the low price of our product is of good quality and it is safe to drink. 2. Competitions Strengths Classic shakescape : the shake is delicious and refreshing because it is based on cow's milk that contains protein, fat, carbohydrates, vitamins, and minerals that helps to inflammatory issues, good for healthy bone development in all ages and boosts immune and the flavor comes from the biscuits that remind us of being young and our childhood with an affordable price. Machi mango : the shake is refreshing because they use ripe mangoes, sweeteners and milk that make it delicious and also because of the taste of their product, many people have franchised their business located in different streets in our country. Zagu : the company is one of the first to sell shakes in our country so this is one of their strengths, the flavors are very common so they have many customers, the price is much higher from other shakes and you can buy this product inside the supermarket and also in some streets of the country Weaknesses Classic shakescape : the product is newly release to the industry so that our staff is lack of experience and marketing expertise Machi mango : with the number of their stores in the country, it is usually difficult for them to find fresh ingredients so they use preserved ingredients and flavorings. Zagu : the price of their product is more expensive compared to other businesses so the number of their customers is decreasing and the flavor of their product is very common now so they are looking for new tastes Opportunities : since our product is a new release, it is new to people's ears, here they become interested in what it really tastes like, so many people want to try and taste our product and by the use of modern technology we can post it to the social media as an advertisement to take more customers Machi mango: the business could sell more product since they have a lot of store in the country. Zagu : it was easy for them to sell because they were one of the first shakes sold in the country so people already know their brand Threats Classic shakescape : price war with compepitors (shakeescape and machi mango have similar price) the competitors introduced to the market Machi mango : shakescape have a lot of flavor options than the competitors, the competitors are more famous to the shakescape. Zagu : the shakescape is more affordable to the competitors and have a unique flavors. 3. Channel of Product Distribution the distribution of our product using the delivery van that will bring the ingredients to the stall where our kind and polite staff will serve the product to the customers with a delicious and presentable look
