What is
Media?
What is Media?
➢The physical objects used to
communicate with, or the mass
communication through physical
objects such as radio, television,
computers, film, etc.
➢It also refers to any physical
object used to communicate
messages.
What are
the
examples
of media?
Unlocking
Mechanical
working or produced by
machines or machinery.
Example:
"a mechanical device"
Unlocking
Transmission
is the process of sending
and propagating analog or
signals of digital
information.
Unlocking
Platform
is a group of technologies
that are used as a base upon
which other applications,
processes or technologies are
developed.
■ Divide students into 3 groups
■ Give students a mixed list of media
content. Have them sort the items into
the correct media type categories.
■ Evaluate their accuracy and
understanding.
■ Two (2) minutes given in each group.
At the end of the lesson, the
students will be able to:
a. Explain the characteristics and
purposes of different media types.
b. Classify content based on media
type.
c. Reflect on how media choices
impact daily life.
TYPES OF MEDIA:
1.PRINT MEDIA
2.BROADCAST MEDIA
3.DIGITAL OR NEW MEDIA
- media consisting of paper and
ink, reproduced in a printing
process that is traditionally
mechanical
NEWSPAPER
BOOKS
MAGAZINES
COMICS
BANNERS
BROCHURES
BILLBOARDS
FLYERS
- media such as radio
and television that
reach target audiences
using airwaves as the
transmission medium
TELEVISION
RADIO
SATELLITES
MOBILE PHONES
MOVIES / FILMS
- contents are organized and
distributed on digital platforms
* Digital refers to something
using digits, particularly binary
digits.
INTERNET
(Interconnected
Network)
SOCIAL MEDIA
Podcasts
Online Platforms
COMPUTERS
■ Which type of media
you encounter most
frequently in your daily
lives?
■ How do these media
forms influence your
opinions and
behaviors?
How do these media forms influence your
opinions and behaviors?
■ Information and Knowledge
■ Social Influence
■ Advertisements in the media can
influence our buying behaviors and
lifestyle choices.
■ Emotional Impact
■ How do you think
social media is
affecting our
culture?
How do you think social media is
affecting our culture?
POSTIVE IMPACT OF SOCIAL MEDIA
1. Increased connectivity
2. Empowerment and activism
3. Economic opportunities
4. Educational Resource
5. Cultural Preservation
How do you think social media is
affecting our culture?
NEGATIVE IMPACT OF SOCIAL MEDIA
1. Spread fake news
2. Cyberbullying
3. Erosion of privacy
4. Addiction
■ Ten 10) minutes to finish the task.
■ Each group will choose type of media (print,
broadcast, new media).
■ Instruct students to find examples of each
type in their environment (e.g., newspapers,
TV shows, social media platforms).
■ Have groups share their findings and discuss
the advantages and limitations of the media
type chosen.
Assessment Rubrics
Group
Criterion
Excellent (10)
Good (7)
Acceptable (5)
Needs
Score
Improvement (3)
Examples Clearly identifies
(10)
relevant examples
from each media
type.
Identifies examples
from most media
types.
Identifies
examples from
some media
types.
Fails to identify
relevant
examples.
Advantages Provides insightful
(10)
analysis of
advantages for
each media type.
Describes advantages Describes
for most media
advantages for
types.
some media
types.
Lacks analysis of
advantages.
Limitations Thoroughly
(10)
discusses
limitations of each
media type.
Discusses limitations Discusses
for most media
limitations for
types.
some media
types.
Minimal
discussion of
limitations.
TOTAL SCORE
Assignment:
1. Discuss scenarios “choosing
between reading a newspaper or
watching a YouTube video”.
2. Which media type you prefer and
why?