CPC – PURPOSIVE COMMUNICATION: ACTIVITY NO. 1 1. Business In business, communication plays a vital role in building a healthy relationship between the owner, employees, customers, and stakeholders. Good communication can build a strong relationship as it prevents miscommunication, resulting in the business thriving and increasing its influence beyond its circle. On the other hand, lack of communication leads to misunderstanding, which could result in the breaking of a partnership and bankruptcy. 2. Education Education is a significant part of the development of knowledge and wisdom of students, and communication in education is the vehicle of information from the teacher to the student. For the information delivered to be well-absorbed and understood, good communication should exist between the teacher and pupil. Good communication enhances the relationship between the teacher and the student, allowing for mutual understanding and interactive class discussion, leading to effective learning and understanding of students. 3. Medicine Communication enables doctors, nurses, and other healthcare providers to promote collaboration to provide the best treatment they can give to their patients. Good communication allows healthcare providers to establish rapport and speak with them with empathy. In the field of medicine, a simple miscommunication can lead to an undesirable consequence. Therefore, being able to give clear instructions can greatly contribute to the recovery of the patient. 4. Government Being part of a government, your words are more powerful than anyone. Being able to communicate with your people significantly contributes to the improvement of unity and cooperation with one another. In addition, communication does not only apply to the leader speaking but also to people to be able to speak their concerns. The presence of two-way communication between the government and its people can help gain the trust of one another and improve the quality of living in the community. 5. Families Family has a significant role in contributing to the mental and emotional development of each member. Communication is the foundation of all families that lets them live harmoniously, and everyone will feel important, valued, respected, and esteemed. With proper communication, one will be able to raise their concerns allowing the chance to open up their feelings, which prevents misunderstanding and rifts in their relationship.