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Unveiling Semiotic Codes of Fake News
and Misinformation
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Tatiana Iskanderova
Unveiling Semiotic
Codes of Fake News
and Misinformation
Contemporary Theories and Practices for Media
Professionals
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CHAPTER 1
Introduction
Abstract This chapter seeks to present the extensive exploration titled
Unveiling Semiotic Codes of Fake News and Misinformation. Embracing
a distinctive perspective, it centers on scrutinizing dyadic and triadic
semiotic frameworks—recognized as fundamental elements crucial for
acquiring a nuanced comprehension of the intricate nature of fake news
and misinformation. The chapter concludes by outlining a roadmap for
the entire book. Each subsequent chapter is briefly delineated, providing
insight into the thematic content and structural organization of the
overarching exploration. This aids in guiding readers through forthcoming discussions and analyses, establishing a cohesive framework to
understand the broader implications of semiotic codes in the context of
misinformation.
Keywords Semiotics · Fake news · Misinformation · Media · Narratives
About the Book
In contemporary communication, the challenge of effectively conveying
information while ensuring its resonance with the audience, relevance,
and engagement poses a significant dilemma for communicators. Semiotics, with its focus on message content and the reception process,
1
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2
T. ISKANDEROVA
emerges as an invaluable framework and toolkit for creating communication content across diverse genres.
This exploration, titled Unveiling Semiotic Codes of Fake News and
Misinformation, takes a rigorous approach to examining the construction
and dissemination of deceptive narratives across various media channels.
By delving into the intricate web of symbols, signs, and meanings, the
publication seeks to unravel the underlying semiotic codes employed in
the generation of fake news and misinformation.
Employing a distinctive standpoint, the publication investigates both
dyadic and triadic semiotic perspectives as foundational elements for
understanding the complexities inherent in fake news and misinformation.
The dyadic perspective considers the relationship between two elements,
such as the signifier and the signified, shedding light on the nuanced
ways in which deceptive narratives manipulate meanings. Simultaneously,
the triadic perspective explores the dynamic interplay of three components, offering a comprehensive understanding of how symbols, their
interpretations, and their impacts contribute to the deceptive nature of
information.
By elucidating these semiotic perspectives, the book not only aims to
unveil the mechanics behind the creation and dissemination of deceptive narratives but also seeks to contribute significantly to the scholarly
discourse on the intricacies of communication in the context of misinformation. The multifaceted exploration aligns with a broader commitment
to fostering critical thinking and media literacy, providing readers with
valuable insights into the semiotic dimensions of contemporary information challenges.
Book Structure
As mentioned previously, this book presents fresh perspectives on the
construction and transmission of critical issues through various media
channels, with a specific focus on the dyadic and triadic semiotic perspectives. Through in-depth analyses of language, images, and symbols
employed in media production, the book unveils the strategic use of these
elements to create and reinforce false narratives, manipulating common
beliefs.
In Chapter 2, the book elucidates the essence of semiotics, providing
readers with a comprehensive understanding of the study of signs and
symbols. This foundational chapter sets the stage for a deeper dive into
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1
INTRODUCTION
3
semiotic analyses. Readers are guided through the intricate world of semiotics, gaining insights into the ways in which signs and symbols convey
meaning, laying a robust groundwork for the subsequent exploration.
Chapter 3 delves into the core of semiotic theories, exploring both
dyadic and triadic models of signs. It lays the foundation for decoding
the semiotic nuances of fake news, drawing on Ferdinand de Saussure’s
dyadic model, Roland Barthes’s nuanced semiotic theory, and Algirdas
Julien Greimas and Joseph Courtés’ veridictory square. The synthesis of
these theories contributes to a rich tapestry of understanding, allowing
readers to grasp the multifaceted nature of semiotics in the context of
deceptive narratives.
Moving on to Chapter 4, the book reveals the heart of its exploration as semiotic theories are applied to real-world instances of fake
news, offering tangible insights. From Roland Barthes’s analysis of deepfakes in an Indian election campaign to the examination of Charles
William Morris’s semiotic dimensions in the context of fabricated narratives, each section provides a nuanced understanding of the semiotic codes
at play. The analysis goes beyond theoretical frameworks, bridging the gap
between academic discourse and practical applications.
Supplementing the theoretical discourse, Chapter 5 provides practical
exercises offering readers a hands-on approach to recognizing and deconstructing deceptive narratives. Ranging from the application of Roland
Barthes’s semiotic theory to Charles William Morris’s syntactic, semantic,
and pragmatic analysis, these exercises enhance readers’ ability to engage
with the subject matter. By actively participating in these exercises, readers
develop practical skills that empower them to critically evaluate and
interpret the semiotic dimensions of information.
Drawing on detailed case studies, the author provides valuable insights
into recognizing and deconstructing fake news and misinformation. This
timely and crucial book is a must-read for academics, researchers, journalists, policymakers, influencers, and anyone concerned with the impact of
fake news, misinformation, and semiotic codes on public opinion. It not
only equips readers with theoretical knowledge but also empowers them
with practical tools to navigate the intricate landscape of contemporary
media challenges.
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