Overview :
Cider Market size is expected to be worth around USD 29.4 billion by 2033, from USD
17.9 billion in 2023, growing at a CAGR of 5.1% during the forecast period from 2023 to
2033.
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The cider market refers to the industry involved in the production, distribution, and sale of
cider, which is an alcoholic beverage made from fermented apple juice. This market has
seen significant growth in recent years, driven by changing consumer preferences and a
growing interest in artisanal and craft beverages.
The market includes a variety of products ranging from traditional apple ciders to innovative
flavors incorporating other fruits and spices. Key players in the cider market range from
large, established beverage companies to small, independent cideries.
The growth of the cider market is largely fueled by consumers' increasing demand for
unique and high-quality alcoholic beverages. As people seek more authentic and premium
drinking experiences, cider has gained popularity due to its natural ingredients and artisanal
production methods.
Additionally, the rise in health consciousness has led many to prefer cider over other
alcoholic drinks, as it is often perceived as a more natural and less processed option. The
market is also benefitting from a surge in the availability of diverse cider varieties, catering
to a wide range of tastes and preferences, thus attracting a broader consumer base.
Маrkеt Ѕеgmеntѕ
By Product Type
● Sparkling
● Still
● Apple wine
● Other Product Types
By Source
● Apple
● Fruit flavored
● Perry
● Other vegan sources
By Distribution Channel
● Hypermarkets and Supermarkets
● Departmental Stores
● Convenience Stores
● Online Stores
● Others
In 2023, Sparkling Cider emerged as the most popular type, capturing over 30% of the
market due to its lively, bubbly nature and diverse flavors. Its nutritional benefits include
antioxidants, potassium, and vitamin B, though it is not recommended for diabetics.
Companies like Kopparberg’s Brewery and S. Martinelli & Company have introduced
innovative flavors and packaging, enhancing its appeal.
Apple remained the leading source for cider production, holding over 53.2% of the market
share in 2023, due to its availability and familiar taste. Apple-based ciders are rich in
antioxidants and continue to attract a broad consumer base. The market for fruit-flavored
cider is expected to grow, driven by health benefits and increasing consumer awareness.
Маrkеt Кеу Рlауеrѕ
● SABMiller Plc
● Heineken N.V.
● Halewood Wines & Spirits
● Distell Group Limited
● C&C Group Plc
● Carlsberg A/S Plc
● Aston Manor Brewery
● Diageo plc
● Thatchers Cider
● Kopparberg’s Brewery
● Other Key Players
Drivers
The global cider market has experienced significant growth driven by rising disposable
incomes and the perception of drinking as a status symbol. Consumers are increasingly
valuing tradition, quality, and innovation in their beverages. The growing popularity of
low-alcohol drinks, especially post-pandemic, and the potential health benefits of cider, such
as the bioactive polyphenols in apple cider that help manage inflammation and blood
clotting, have further boosted the market.
Restraints
High sugar levels in cider present a significant restraint for the market. While cider generally
has a lower glycemic index than wine, it still contains substantial sugar. A typical 470 ml
serving of "natural cider" has around 20.5 grams of sugar, meeting the daily recommended
intake for adults. This high sugar content can deter health-conscious consumers, especially
those concerned about diabetes and its associated risks.
Opportunity
The Asia-Pacific region offers a promising opportunity for the craft cider market. With strong
economic growth and rising disposable incomes, consumer spending power in this region is
increasing. Changing consumer preferences and an interest in diverse beverages are
steering the development of the craft cider market, making it an attractive expansion target
for major cider producers.
Challenges
The cider market faces the challenge of balancing its natural sweetness with health
concerns related to high sugar content. Despite cider's lower glycemic index compared to
wine, its substantial sugar levels can be a deterrent for health-conscious consumers.
Addressing this challenge may involve developing lower-sugar options and providing clearer
information about sugar content to meet evolving consumer preferences.