A Case Study on Organization Culture of GoFundMe.com Presentation By: Rabi Gorkhali Purushottam Khatiwada Organization Behaviour July Intake 2023 - Sem 1 -MBA Why Study Organizational Behavior at GoFundMe.com We're studying how GoFundMe.com's people and culture work because it's a great example of how a company can be both successful and caring. ● ● ● ● ● ● Digital marketing and user engagement strategies. Direct contribution for Social welfare. Fundraising and philanthropic support. Entrepreneurial inspiration and innovative business practices. To know employee retention formula. To know the challenges facing by this organization. What is Gofundme.com GoFundMe.com is a popular crowdfunding platform founded in 2010. It lets people create campaigns to raise money for personal needs or charitable causes. Users share their stories, and others can contribute financially to support these campaigns History of GofundMe.com ● Founding (2010): Founded by Brad Damphousse and Andrew Ballester. ● Early Growth: Gained popularity for its simplicity and user-focused design. ● Acquisition and Independence (2015-2017): Acquired by PayPal in 2015 and later became independent. ● Merger with CrowdRise (2017): Acquired CrowdRise to enhance its charitable fundraising capabilities. ● Ongoing Impact: Continues to be a major platform for crowdfunding personal and charitable causes. Quick Information on Gofundme Some facts about Gofundme.com ● ● ● ● ● ● founded in 2010 by Brad Damphousse and Andrew Ballester global team of 400 employees world's Largest Crowdfunding Platform $15 Billion Raised till now. Merger with CrowdRise: In 2017 Biggest fundraiser of all time: $44.6 million in the ongoing America’s Food Fund campaign, launched by Laurene Powell Jobs and Leonardo DiCaprio Some facts about Gofundme.com ● Most donations: Over 500,000 to the Official George Floyd Memorial Fund, raising $14.7 million, with an average of $29 per donation. ● Highest donation day ever: June 2, 2020, in response to Black Lives Matters and associated movements. ● Total funds raised since 2010: $15 billion-plus, from over 150 million donations (an average of $66 per donation). Organization Behaviour ● Organizational behavior studies how people and groups act in a workplace. ● It explores how these behaviors impact an organization's performance. ● It aims to improve productivity and employee well-being through better understanding and management of these behaviors. Current Organizational Behavior of GoFundMe ● Competitive Compensation: Offering competitive salaries and benefits to ensure that employees are fairly rewarded for their work. ● Flexible Work Arrangements: Providing flexible work options, including remote work, to accommodate employees' needs and preferences, promoting work-life balance. ● Career Development: Supporting professional growth through training, skill development, and opportunities for advancement within the company. Current Organizational Behavior of GoFundMe ● Recognition and Rewards: Implementing recognition programs and performance-based bonuses to acknowledge and motivate employees for their hard work and achievements. ● Health and Wellness: Offering health and wellness programs or benefits to promote the physical and mental well-being of employees. ● Inclusive Culture: Fostering an inclusive and diverse workplace where all employees feel respected and valued, regardless of their background or identity. Current Organizational Behavior of GoFundMe ● Employee Feedback: Actively seeking and acting on employee feedback to continuously improve the work environment and address concerns. ● Community Involvement: Encouraging employees to engage in charitable and community activities, aligning with GoFundMe's mission and values. ● Open Communication: Maintaining transparent and open communication between leadership and employees to build trust and engagement. Current Organizational Behavior of GoFundMe ● Work-Life Balance: Prioritizing work-life balance, which may include paid time off and flexible schedules. ● Empowerment: Providing employees with opportunities to take ownership of projects and contribute to the company's mission. ● Values Alignment: Ensuring that employees are aligned with the company's values and mission, fostering a sense of purpose and commitment. Swot Analysis Strength Social Impact Example ● Positive Organizational Culture ● Global User Base ● User-Friendly Interface ● Social Impact ● Re-known Partners ● Brand Recognition ● Empowerment ● User Engagement ● Success Stories Partners Weakness ● ● ● ● ● ● ● ● ● Quality Control Legal and Ethical Issues Competition Crisis Management Data Security Monetization Challenges International Expansion Regulatory Compliance Donor Trust Oppurtunities ● ● ● ● ● ● International Growth Niche Fundraising User Analytics Blockchain Integration Community-Building Initiatives Data Monetization Threats ● ● ● ● ● ● ● ● Competition Misuse Legal and Regulatory Changes Cybersecurity Threats Public Controversy Source: https://www.wifr.com/2022/06/18/mother-warnsgofundme-dangers-after-nearly-losing-1000/ Donor Fatigue Geopolitical Issues Platform Accessibility Impact of Cultural Organization ● Definition of "Impact of Culture on Organization": This term refers to the significant influence that an organization's culture exerts on its operations, performance, and overall functioning. ● Organizational Culture Defined: Organizational culture encompasses shared values, beliefs, behaviors, and norms that influence how employees and leadership interact, make decisions, and conduct themselves in the workplace. ● Positive and Negative Impact: The culture of an organization can have both positive and negative effects on its functioning. Positive Impact ● ● ● ● ● ● ● ● ● ● Improved Employee Engagement Enhanced Productivity Higher Employee Retention Stronger Teamwork Enhanced Brand Reputation Adaptability Attracting Top Talent Innovation Customer Satisfaction Financial Performance Some unique positive impact of organizational culture at GoFundMe.com ● ● ● ● ● ● ● Empathy and Compassion Global Community Transparency Social Impact Mission User Stories Inclusivity Supportive Work Environment Negative Impact ● ● ● ● ● ● ● ● ● ● Low Morale High Turnover Conflict and Division Resistance to Change Ethical Issues Stagnation Poor Customer Service Lower Productivity Ineffective Communication Legal Issues Some unique negative impact of organizational culture at GoFundMe.com ● ● ● ● ● Fraudulent Campaigns Controversial Campaigns High Competition Negative Publicity Campaign Quality Control Challenges Ahead ● ● ● ● ● Quality Control Regulatory Compliance Competition User Trust Crisis Management Sample of Gofundme.com website GoFundMe Channels ● Website (www.gofundme.com) ● Mobile app from the App Store or Google Play Store ● Users can also find campaigns on social media platforms, such as Facebook(https://www.facebook.com/gofundme/) and Twitter(https://twitter.com/gofundme) THANK YOU
