Probiotics Market
The global probiotics market is set to grow significantly, with its valuation expected to leap from
USD 52.1 billion in 2022 to USD 98.6 billion by 2030. This growth reflects a robust compound
annual growth rate (CAGR) of 8.3% from 2023 to 2030.
For More Industry Insight: https://www.fairfieldmarketresearch.com/report/probiotics-market
Key Market Trends:
1. Probiotics for Skin Health:
o
Increasing demand for probiotics in skincare is emerging as a key trend. Holistic
approaches to skin health are becoming more popular, with consumers seeking
products that integrate probiotics for both internal and external benefits.
2. Probiotics in Sports Nutrition:
o
The role of probiotics in sports nutrition is gaining recognition. Athletes are
increasingly acknowledging the importance of gut health for performance,
energy production, and immune function.
3. Challenges in Probiotic Viability:
o
Maintaining the viability and potency of probiotic strains throughout their shelf
life remains a challenge. Consistent quality is crucial for ensuring effectiveness.
4. Market Segmentation:
o
Lactobacilli: Dominated the market in 2022 due to their benefits for immune
system enhancement.
o
Probiotic Food and Beverages: Held a significant share in 2022, driven by the
inclusion of probiotics in dairy-free alternatives.
o
Animal Probiotics: Expected to experience the fastest growth, driven by the
need for stress management and immune support in animals.
5. Regional Insights:
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Asia Pacific: Anticipated to dominate the market due to increasing digestive
health issues linked to Western dietary habits.
o
North America: Projected to be the fastest-growing region, with a diverse range
of probiotic products catering to various consumer preferences.
Comparative Analysis:
1. Historical Growth (2018-2022):
o
The probiotics market saw steady growth, with synbiotics gaining popularity for
digestive health issues like IBS and constipation.
2. Future Prospects:
o
Probiotics are becoming more integrated into non-traditional areas such as oral
health and cosmetics. They are also being explored for their potential benefits in
managing chronic diseases and supporting heart health.
Key Growth Determinants:
1. Health Benefits Awareness:
o
Growing consumer awareness about the immune-boosting and overall health
benefits of probiotics, especially post-COVID-19, is driving demand.
2. Popularity of Probiotic Supplements:
o
Probiotic supplements are becoming a preferred choice due to their
convenience and concentrated health benefits.
3. Advancements in R&D:
o
Ongoing research is enhancing probiotic formulations and creating new product
categories, such as personalized probiotics and plant-based options.
Major Growth Barriers:
1. Limited Scientific Understanding:
o
The lack of clarity on the specific mechanisms of various probiotic strains can
make it challenging for consumers and healthcare professionals to choose the
right products.
2. High R&D Costs:
o
The significant expenses involved in developing new probiotic strains can limit
innovation and affect market competition.
Key Trends and Opportunities:
1. Personalized Probiotics:
o
Tailoring probiotics to individual health needs is emerging as a promising market
opportunity.
2. Probiotics for Mental Health:
o
The growing understanding of the gut-brain connection is leading to increased
interest in probiotics for mental health benefits.
3. Plant-Based Probiotics:
o
The rise in plant-based diets is driving demand for plant-based probiotic
products.
Regulatory Landscape:
•
FDA (USA): Probiotics are regulated as dietary supplements or food ingredients, with
specific labeling and safety requirements.
•
EFSA (EU): Assesses health claims related to probiotics, requiring scientific evidence to
support claims.
•
Health Canada & TGA (Australia): Regulate probiotics, ensuring product safety and
quality through stringent guidelines.
Market Segmentation Insights:
1. Lactobacilli vs. Bifidobacterium:
o
Lactobacilli remain dominant due to their well-established benefits, while
bifidobacterium is expected to see rapid growth.
2. Probiotic F&B Sales:
o
The food and beverages segment continues to lead, with probiotic supplements
expected to grow significantly due to rising health awareness.
3. Human vs. Animal Probiotics:
o
Human probiotics are prevalent due to chronic disease management, while
animal probiotics are expanding rapidly in the feed industry.
Regional Outlook:
•
Asia Pacific: Expected to be the largest market, driven by high consumer awareness
and growing demand for functional foods.
•
North America: The fastest-growing region, supported by a well-established functional
food market and robust R&D activities.