1 UNMASKING THE SHADOWS: THE HIDDEN BIAS IN AI ABSTRACT: This article explains how AI is biased in some topics and explain how it is affecting humans. Like Gender inequality, Historical Bias and Medical Bias. 1. INTRODUCTION Bias is not an uncommon phenomenon. Bias, Inequality and Discrimination had been practiced by humans since millenniums. It is only in the last century that women were given the right to vote. Racism is still an issue in the whole world. As for ageism in society, it doesn’t seem that major to people who are not aware of it. But these small acts affect people’s mental health intensively. In job applications, individuals now omit their date of birth, gender, and even their names to mitigate bias during the recruitment process. However, despite these efforts, bias still persists when reviewing resumes and conducting job interviews. [1] So, Bias is common in our lives these days. But, Do AI and computers exhibit bias similar to humans? 2 2. HOW AI EXHIBIT BIAS Yes. However the potential for technology and improvement has attracted many companies to invest and help in improving AI. Yet, the presence of unintentional bias and its capacity to cause harm can adversely affect a company’s reputation. [2] Bias, whether intentional or unintentional, can significantly impact corporate organizations globally. It has the potential to perpetuate prejudices, create injustices, and exacerbate inequalities. To illustrate this, I will spotlight two real-world instances where bias within artificial intelligence (AI) systems was identified, leading to ethical risks. In both cases, proactive measures were taken to mitigate these risks and promote fairness and equity. By examining these examples, we can better understand the complex interplay between bias, technology, and organizational ethics. They are:1. In 2014, a team of software engineers at amazon were creating a program to review the resumes of job appliers. Unfortunately, in 2015, they realized that the system was being biased for women who applied for technical roles. So, after that amazon did not use it to evaluate candidates for these biasedness and fairness issues. 2. Fast forward to 2019, San Francisco lawmakers rejected the adoption of facial recognition technology due to concerns about its error rates when applied to individuals with dark skin or women. [3] 3 TYPES OF BIAS EXHIBITED BY AI Some of the types of biased AI are:1. Prejudice Bias:When the data used for training an AI model reflects existing biases, stereotypes, and societal norms, those biases become ingrained in the learned model. This phenomenon is known as prejudice bias. For instance, when you search for “doctor,” the results predominantly show male doctors. Conversely, a search for “nurse” tends to display female nurse images. These patterns highlight the gender-based stereotypes prevalent in society. [4] 2. Sample/Selection Bias:This the problem when the data used for training the machine learning model isn’t large, not representative enough or is too incomplete enough to train a machine learning model. 3. Recall Bias:Recall bias occurs during data labelling when labels are inconsistently applied due to subjective observations. [5] 4 SUMMARY:This article explains Bias and Inequality is being common in the society. But AI is also being biased these days. Like the incidents happened to amazon while analysing resumes and in 2019, while dark people or women not recognized by facial recognition model. Because of various reasons like data being not sufficient, biased data given to the specific AI model, etc. REFERENCES [1] Bradley Robin. “How to Solve AI Bias” (2019-2020):1 [2] Roselli Drew, Matthews Jeanna and Talagala Nisha. “Managing Bias in AI” (2019): 1 [3] Omowole Agbolade. “Research shows AI is often biased. Here's how to make algorithms work for all of us” World Economic Forum (2021) [4] Cotton Richie. “Data Demystified: The Different Types of AI Bias” Datacamp (2022) [5] Holdsworth James. “What is AI Bias” IBM (2022) 5