Partnership opportunity with Waze
+
Statistics indicate a market gap
7 in 10
Singaporean motorists feel the need to
compare parking costs when travelling
40%
Increase in average spent on parking from
2016 to 2022
Source: Pew Research Centre, Appnovation
Cost-conscious consumers are driving
the demand for easily accessible
information on parking rates/pricing
Finding parking that suits the needs of consumers can be a challenge…
Google Searches Yield Inconclusive Results
Key issues:
1.
Sites are filled with
advertisements
2.
Information lacks
conciseness
3.
User-unfriendly
interface
4.
Complex
terminology that
leaves users
confused..
3
…which Waze is well-positioned to capitalise on
Bridging the Consumer Gap: Unleashing the Potential of the Waze App
Parking
Location
Distance
from
destination
Cost
More Info
One Raffles
Quay
50m
$4.30
Operating
info/Pricing
One Raffles
Place
160m
$4.00
Operating
info/Pricing
Amoy Street
250m
$2.40
Operating
info/Pricing
Key features:
1. Clear price shown
2. Optionality
3. Simple & User-friendly interface