Consulting Case Study
You are advising an Australian non-alcoholic beverage (soft drinks and packaged juices)
to enter into the Indian Market. How would you design the GTM for them?
Hints:
• Current Indian Market Scenario
• ⁠Market Sizing
• Competitor Analysis
• Products to focus on
• Customer Segments
• Financial feasibility
• Channels to enter the market
• Positioning and selling strategy
• ⁠KPIs
Slides:
•
•
Solutions should be prepared in the form of PowerPoint presentation and should be 5 slides
only (Participants can put on their creative hats and be innovative in crunching
information.)
A PowerPoint presentation on the case study (comprising of just 5 slides) should be
submitted in pdf format. The subject of the file should be named
as TeamName_SGNumber_OWeek2024 (Ex: Ace_F07_Oweek2024)
The competition consists of 3 rounds:
•
•
•
A quiz-based round to assess the knowledge of competing teams on core Strategy and
Quants
In the second phase, selected teams are required to submit their solution to the given case
focused on Strategy and they would be judged based on various parameters like
feasibility of the solution, quality of slide deck, etc
In the third round, the finalists will have to present their case study solutions to a panel of
experts for evaluation.
Terms and Conditions:
•
•
•
•
The decisions of the judges will be final and binding on the participants.
The terms and conditions of participation are subject to change at any time without
specific notice.
The amended terms and conditions of entry will be effective immediately upon being
posted on the website.
It is the sole responsibility of the teams to regularly visit the website to take note of any
changes.