Overview
Global Protein Supplement Market size is expected to be worth around USD 45.3 Billion by
2032 from USD 20.1 Billion in 2022, growing at a CAGR of 8.70% during the forecast
period from 2023 to 2032.
The protein supplement market involves the production, distribution, and sale of various
products designed to help people meet their protein intake needs. These products include
protein powders, bars, and ready-to-drink shakes, made from different protein sources such
as whey, casein, soy, pea, and hemp. Consumers use these supplements to enhance
muscle growth, aid recovery after exercise, manage weight, and improve overall health. The
market has seen significant growth due to the rising popularity of fitness and wellness
trends, along with an increasing awareness of the benefits of protein for different lifestyles
and age groups.
The market is driven by a diverse range of consumers, from athletes and bodybuilders to
busy professionals and older adults seeking to maintain muscle mass. Innovation is a key
factor, with companies constantly developing new flavors, formulations, and convenient
formats to cater to varying tastes and dietary preferences.
The growth is also fueled by expanding distribution channels, including online platforms,
health food stores, and mainstream retail outlets. However, the market faces challenges
such as regulatory scrutiny, the need for clear labeling, and competition from whole food
sources. Despite these challenges, the protein supplement market is expected to continue
expanding as health and fitness remain top priorities for many consumers.
Key Market Segments
Type
● Whey Protein
● Egg Protein
● Soy Protein
● Casein
● Other Proteins
Source
● Plant-Based
● Animal Based
Form
● Ready to Drink
● Protein Powder
● Protein Bar
● Other Forms
Distribution Channel
● Online
● Specialist Sports Store
● Other Distribution Channels
Download a sample report in
MINUTES@https://market.us/report/protein-supplement-market/request-sample/
In 2022, the protein supplement market saw significant growth across various types. Whey
protein dominated with the highest market share due to its abundant branched-chain amino
acids. Animal-based protein supplements, including whey, casein, egg, and others,
generated the most revenue. Protein powder accounted for 55.0% of market revenue,
sourced from whey, egg, soy, casein, and other proteins. Online retailers led sales with over
43% revenue share, driven by internet shopping convenience and discounts. Supermarkets
and hypermarkets are expected to grow at a CAGR of 8.5% over the forecast period.
Market Key Players
● Amway Corporation
● Glanbia PLC
● MusclePharm Corporation
● Abbott Laboratories
● CytoSport Inc.
● Lovate Health Sciences International Inc.
● Kerry Group PLC
● Reliance Vitamin Company Inc.
● Orgain Inc.
● True Nutrition
● NOW Foods
● Other Key Players
Drivers: The protein supplement market is driven by increasing demand for sports nutrition
supplements, bolstered by robust sports infrastructure and government support. Changing
lifestyles and rising health awareness are also boosting consumer reliance on protein
supplements.
Restraints: High production costs due to fluctuating raw material prices, such as milk and
soybeans, pose a significant challenge. Price instability influenced by political, economic,
and environmental factors impacts the market.
Opportunities: Growing emphasis on healthy diets worldwide presents a significant
opportunity, fueled by heightened health consciousness post-COVID-19. Government
initiatives promoting fitness and dietary improvements further drive demand for protein
supplements.
Challenges: Intense competition from alternative protein sources like plant-based products
poses a challenge to traditional protein supplement growth. Despite slower growth rates,
these alternatives are gaining traction among health-conscious consumers.