SOCIAL MEDIA STRATEGY
SOCIAL MEDIA SITES
1. Facebook
2. Twitter
3. LinkedIn
4. Instagram
5. Pinterest
6. Google plus
7. Word Press
8. Tumblr
9. Flickr
10. Slide Share
11. Stumble Upon
12. Scribd
13. Flickr
14. Blogger
15. Daily Motion
16. Ello
TYPES OF CONTENT
1.
2.
3.
4.
5.
6.
7.
8.
9.
Quotes
Infographics
Engagements
News Updates
Facts and Statics
Images with website address
Extracts from website with website link
Articles
Videos, etc.
KEYWORDS
Note: I will go through your Business and will find relevant keywords
FACEBOOK
1.
2.
3.
4.
JAINS
Creating Business Page.
Increase Likes on Fan Page.
Posting Content based on keywords.
Joining Groups based on keywords/ geographical area.
5. Joining Conversation/ comments to the posts of potential customers to make the
presence.
TWITTER
1. Posting Content and adding hashtags based on keywords.
2. Increase Followers based on keywords/ geographical area.
3. Unfollowing after two/ three days, if they don’t follow us back.
4. Marking as “Favorite” to the potential customers tweets.
LINKEDIN
1.
2.
3.
4.
Posting Content based on keywords.
Joining Groups based on keywords/ geographical area.
Adding or Connecting to new People or Companies based on keywords/ geographical area.
Joining Conversations/ comments to the posts of potential customers to make the presence.
PINTEREST
1. Pinning image with caption based on keywords.
2. Creating boards based on keywords/ geographical area.
3. Increase Followers based on keywords/ geographical area.
GOOGLE PLUS
1.
2.
3.
4.
5.
Creating Business Page
Adding/ following people based on keywords/ geographical area
Posting Content based on keywords
Joining Groups based on keywords/ geographical area
Joining Conversation/ comments to the posts of potential customers to make the presence
INSTAGRAM
1.
2.
3.
4.
Uploading image/videos with caption and relevant hashtags based on keywords.
Increase Followers based on keywords/ geographical area.
Unfollowing after two/ three days, if they don’t follow us back.
Liking/commenting on the images/videos of potential customers to make the presence
YOUTUBE
1. Uploading Videos
2. Optimizing Video with Keyword in title, description, etc.
HOOTSUITE/ BUFFER/ SOCIAL SPROUT
JAINS
To schedule the content on the Social media sites
ANALYSIS
I can measure the status of the social media site every week:
1. Iconosquare: With the help of Iconosquare, we can know the growth of followers, likes
received, etc on Instagram account.
Not only this much, but can also know the best timings to post the content.
2. Tweetstats: With the help of Tweetstats, we can know the best timings for tweets, hashtags,
growth of followers, etc on Twitter account.
3. LinkedIn: We can see weekly growth of followers on LinkedIn page.
4. Facebook Insights: With the help of Insights, we can know the best timings for postings,
increased in no. of likes, visits, reac, etc on Facebook account.
After measuring the status, we can make necessary changes in the timings of post, following per day,
etc. to get the best result.
BEST TIMINGS TO POST
As per my Stats, the best timings (ET) for the Social media sites are as follows, when the
post can get maximum reach:
1.
2.
3.
4.
5.
6.
Facebook: 6 am to 8 am and 1pm to 5pm
LinkedIn: 7 am to 9 am and 5pm to 6 pm
Twitter: 7 am to 9 am, 1pm to 3 pm, 4 pm to 6 pm, 7 pm to 9 pm and 10 midnight
Google+ : 9am to 11 am
Pinterest: 8am to 1pm, 2 pm to 4 pm and 1am midnight
Instagram: 3 am to 4 pm images and 8 pm to 9 am videos
SOCIAL MEDIA ACCOUTS, I AM WORKING ON
The following are the few accounts on which I am working currently:
Instagram:
Medical & Health:
https://www.instagram.com/kathleenklughealth/
https://www.instagram.com/reviveivwellness/
https://www.instagram.com/dentalvision_38
https://www.instagram.com/810msspecialtycenter/
JAINS
Services Clients:
https://www.instagram.com/g7printables
https://www.instagram.com/drcrawlspace
https://www.instagram.com/k9smilesco/
Games: https://www.instagram.com/gatwickgames/
Ecommerce: https://www.instagram.com/warriortecha/
Furniture: https://www.instagram.com/candide_home/
Blogs: https://www.instagram.com/amanita_info/
Speaker: https://www.instagram.com/elevatewithje/
Real Estate: https://www.instagram.com/hibbard.homes/
Facebook:
AI 365: https://www.facebook.com/profile.php?id=100093375401374
Specialty Center: https://www.facebook.com/ExclusivelyMS
Crawlspace: https://www.facebook.com/drcrawlspace
Twitter:
Crypto: https://twitter.com/GomesSouza60693
Ai 365: https://twitter.com/ai365news
Simon: https://twitter.com/TDE2022
Blog: https://twitter.com/AmanitaInfo
LinkedIn:
Tech Company: https://www.linkedin.com/company/oats-tech/
JAINS