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THE INDIVIDUAL ORAL

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THE INDIVIDUAL ORAL - FROM START TO FINISH
Point 1 – Selecting Your Texts and Arriving at the Global Issue
Whether you are working at the SL or HL level, the task is virtually the same. We recommend that
students go through the entire process – including completing their own graphic organizers – in order
to do their best on the task.
Step One: Review a menu of texts from your course
All students should begin by making a menu of texts they have studied throughout the course.
Here is a sample:
Sample Menu of Texts Studied
Death and the Maiden,
The God of Small
The Things They
Dorfman
Things, Roy
Carried, O’Brien
Poetry of
Nike “Dream Crazier”
Campaign
Fun Home, Bechdel
Wilfred Owen
Sing, Unburied, Sing,
Ward
13th, Duvernay
Heart of Darkness,
Woman at Point Zero, El
Conrad
Saadawi
Wieden+Kennedy
Saving Private Ryan,
Spielberg
Speeches of MLK
Poetry of Mary Oliver
Nike “Ba Da Ding”
Wieden + Kennedy
Unorthodox, Schrader
Breaking Boundaries,
Attenborough
Step Two: Brainstorm themes and concepts that come from course texts and bodies of work
Once you have made your menu of texts, it’s time to start thinking about your passions! One student,
Paul, arrived at Death and the Maiden and a Nike ad campaign. Paul used the table below to further
develop his thinking.
Consider the 7 Concepts in addition to key points discussed in class. This step is vital before moving
to the global issue.
Ideas and Global Issues in My Chosen Texts
Death and The Maiden
Nike “Dream Crazier” Campaign
Marriage
Representation
Mental illness and trauma
Identity
Justice
Power
Forgiveness and reconciliation
Inequality
Gender discrimination
Motherhood
Torture and political prisoners
Mental stability
Power
Empowerment
Cycle of violence
Transformation
Memory
Redefining stereotypes
Abuse
Connotation of words
Step Three: Using the Ladder of Abstraction and a Question and Answer Discussion
After completing the above table and generating ideas, join with a peer and go through an intensive
question-and-answer session. The goal is to go from big ideas to a focused and precise global issue.
Here is a sample ladder showing Paul’s thinking:
Step Four: Writing the Global Issue Statement
After the question-and-answer session and narrowing down the topic, write out your clearly focused
global issue. Start broad with the Fields of Inquiry and end with a narrow focus:
“Today I’d like to discuss the Field of Inquiry of Power, Politics, and Justice. More specifically, I’d
like to address the perception that women are emotional or crazy, and how this demeaning
language requires women to redefine traditional female stereotypes and seek empowerment.”
Fields of Inquiry
Culture, identity, and community
How texts explore aspects of family, class, race, ethnicity, nationality, religion, gender, and
sexuality, and the way these impact individuals and societies. They might also focus on issues
concerning migration, colonialism, and nationalism.
Beliefs, values, and education
How texts explore the beliefs and values nurtured in particular societies and the ways they shape
individuals, communities, and educational systems. They might also explore the tensions that
arise when there are conflicts of beliefs and values, or ethics.
Politics, power, and justice
How texts explore aspects of rights and responsibilities, the workings and structures of
governments and institutions. They might also investigate hierarchies of power, the distribution of
wealth and resources, the limits of justice and the law, equality and inequality, human rights, and
peace and conflict.
Art, creativity, and the imagination
How texts explore aspects of aesthetic inspiration, creation, craft, and beauty. They might also
focus on the shaping and challenging of perceptions through art, and the function, value, and
effects of art in society.
Science, technology, and the natural world
How texts explore the relationship between humans and the environment and the implications of
technology and media for society. They might also consider the idea of scientific development and
progress.
Your Turn!
Use the handout to work through a similar process when YOU begin to consider your text selection
for the Individual Oral.
The Individual Oral
Step-by-Step
Step One: Review a menu of texts from your course
Sample Menu of Texts Studied
Step Two: Brainstorm themes and concepts that come from course texts and bodies of work
Consider the 7 Concepts in addition to key points discussed in class. This step is vital before moving
to the global issue.
Ideas and Global Issues in My Chosen Texts
Text #1
Text #2
Step Three: Using the Ladder of Abstraction and a Question and Answer Discussion
Using a 7-step or 8-step process, take your ABSTRACT concept (the Fields of Inquiry) to your
CONCRETE text. Each step in your ladder needs to link to the one before it and the one after it,
logically.
Remember, you are narrowing down a “big idea” to something very specific. It takes time and it takes
patience.
Point 2 – Choosing and Annotating the Extracts
Step Five: Review your Global Issue Statement
“Today I’d like to discuss the field of inquiry of Power, Politics, and Justice. More specifically, I’d
like to address the perception that women are emotional or crazy, and how this demeaning
language requires women to redefine traditional female stereotypes and seek empowerment. ”
Notice how the student links to a specific Field of Inquiry for the course as well as a deep message
prominent in both the literary and non-literary work.
Step Six: Look for areas of conflict in your two texts
Now that you’ve reviewed your Global Issue, it’s time to explore your chosen texts to determine your
extracts.
The sample student mentioned before completed the following graphic organizers when considering
moments in the text where the global issue is present. Notice how they focused on conflicts, as
those moments often provide a window into the key themes of a text. The student also considered
how the conflicts linked to the Global Issue. Finally, the student considered how the craft was
used to make the Global Issue more prominent.
Searching for the Extract - Death and the Maiden (Literary Work)
Moment in the text where the
Key action and/or conflict of
Key authorial or directorial
GI is present
the moment
moves used in expressing GI
Act 1, scene 1: Paulina hiding
behind the curtain as Gerardo
comes home
Gerardo demeaning her for her
mental instability
Dialogue and Lighting
Gerardo, accusing Paulina of
Act 2, scene 1: Gerardo talks to
being crazy, uses her mental
Paulina and begs her for
state to prove she is not lucid
Roberto’s freedom
enough to identify her former
The first allusion to the music
motif. Dramatic revelation.
torturer
Act 2, scene 2: Roberto and
Roberto tries to convince
Gerardo discuss Paulina in her
Gerardo that she is crazy and
absence.
needs medical help.
Act 3, scene 1: Dramatic
confession scene. Roberto
begging for mercy
Irony, staging,
diction/connotation, ellipsis,
apposiopeia (unfinished
sentences) tone characterization
Paulina and Roberto finally
confront each other. Paulina has
power despite the accusations
that she is mentally unstable
Lighting and powerful Dialogue
Searching for the Extract - Nike “Dream Crazier” Campaign (Non-Literary BoW)
Moment in the BoW when the GI Key action and/or conflict of the
is present
moment
Simone Biles print ad
A young black American
Key authorial or directorial
moves used in expressing GI.
gymnast literary flying through
the air, inverted as she
challenges traditional
stereotypes and redefines
Lighting, shadows to showcase
both grace and power
beauty and power for black
women.
Serena Williams is a worldSerena Williams print ad
famous black female athlete
showing her grace and power in
this ad. This ad was released
shortly after a major conflict in
the US Open where she was
Lighting, shadows, body
posture, gaze, focus all show
determination but grace.
accused of being emotional in a
match.
Williams narrates and
introduces historical allusions to
Dream Crazier video ad
other famous women who have
featuring Serena Williams
pushed boundaries and
redefined how women are
perceived in society.
The use of montage and grainy
images shows the ongoing
historical struggle throughout
various waves of Feminism.
Music and composition are
interesting choices throughout
the ad.
Step Seven: Examine your graphic organizer and locate your extract
Now that you’ve thought deeply about the conflicts in your works in relation to the Global Issue, it’s
time to choose the most powerful aspects. I would recommend you select passages that are rich
not only in terms of the Global Issue, but also in terms of key authorial choices.
Based on the work from the graphic organizers, Student Paul arrived at the following two extracts:
Literary Extract: Death and the Maiden, Act 2, scene 2, Ariel Dorfman, 1990, Pg. 43-44
1.
ROBERTO: She’s mad. You’ll have to excuse me for saying this, Gerardo, but your
2.
wife…
3.
GERARDO: Bread?
4.
ROBERTO: No thanks. (Pause.) She should be receiving some sort of psychiatric
5.
treatment for—
6.
GERARDO: To put it brutally, you are her therapy, Doctor.
7.
He cleans Roberto’s mouth with a napkin.
8.
ROBERTO: She’s going to kill me.
9.
GERARDO: Unless you confess, she’ll kill you.
10. ROBERTO: But what can I confess? What can I confess if I…?
11. GERARDO: You may be aware, Doctor, that the secret police used some doctors as—
12. consultants in torture sessions…
13. ROBERTO: The medical association gradually learned of these situations, and looked
14. into them wherever possible.
15. GERARDO: She is convinced that you are the doctor who… And unless you have a
16. way of denying it…
17. ROBERTO: How could I deny it? I’d have to change my voice to prove that this is not
18. my voice—if it’s only my voice which damns me, there’s no other evidence, nothing
19. that—
20. GERARDO: And your skin. She mentioned your skin.
21. ROBERTO: My skin?
22. GERARDO: And your smell.
23. ROBERTO: Fantasies of a diseased mind. She could have latched onto any man who
24. came through that door…
25. GERARDO: Unfortunately, you came through that door.
Non-Literary Extract: Dream Crazier, Weiden + Kennedy, Nike, 2018
1. if we show emotion we're called dramatic
2. if we want to play against men we're nuts
3. and if we dream of equal-opportunity
4. delusional
5. when we stand for something we're unhinged (Screenshot 1)
6. when we're too good there's
7. something wrong with us
8. and if we get
9. angry we're hysterical irrational or
10. just being crazy
11. but a woman running a marathon was crazy
12. a woman boxing was crazy a woman
13. dunking crazy coaching an NBA team crazy
14. a woman competing in a good job changing
15. her sport
16. landing a double cork 1080 or winning 23
17. Grand Slams having a baby and then
18. coming back for more (Screenshot 2)
19. crazy crazy crazy and crazy
20. so if they want to call you crazy
21. fine
22. show em what crazy can do
Screenshot 1 (0:23): Sue Bird
Screenshot 2 (1:02): Serena Williams
Step Eight: Use graphic organizers to identify how authorial choices reinforce the global issue
After you have chosen your extracts, it is time to carefully examine your selections and identify key
textual references and stylistic choices that help to bring the Global Issue to the forefront of your
Individual Oral.
I would recommend the three-draft approach to close reading. In short:
1. Read without a pen. Enjoy the sound and flow of the work.
2. Read slowly and write down big ideas and questions in the margins. Make connections to the
Global Issue.
3. Identify key textual references and authorial choices that support the Global Issue.
The student produced the following chart for the literary extract after completing a close reading with
the three-draft approach:
Extract Annotations - Death and the Maiden (Literary Work)
Textual references
“She’s mad”
Features
Diction, connotation, The audience understands Paulina’s ideas, although
characterization
“You are the therapy
doctor. ”
Authorial/audience relationship
rooted in truth, are being dismissed as crazy
Irony, denotation and The audience sees Roberto comparing Gerardo to a
connotation of
therapist, implying that Gerardo’s role is to be a
“therapy doctor”
caretaker for his mentally unstable wife
The audience witnesses Gerardo’s hesitation as he
Ellipsis,
carefully suggests that Paulina is not crazy. Rather,
characterization
the pausing illustrates G’s belief that maybe Roberto is
“... ”
guilty of a crime.
Why Paulina was to make peace with her experience
“door”
Symbol, motif, stage and “close the door” on this chapter of her life, Roberto
directions
has just come through the door, forcing her to confront
her torturer and address her past.
Symbols, imagery
“Voice” and “skin”
(tactile and olfactory)
The audience can almost feel the shivers down
Paulina’s spine as she reminisces about the touch and
smell of her torturer and oppressors.
The student produced the following chart for the non- literary extract after completing a close reading
with the three-draft approach:
Extract Annotations - Nike “Dream Crazier” Campaign (Non-Literary BoW)
Textual reference
Features
Author/Audience Relationship
The viewer is bombarded by words with
“Dramatic, delusional,
Lexical cluster, synonyms
dramatic, unhinged”
negative connotation to reinforce the idea that
women are stereotyped unfairly with
emotional language
Along with Serena Williams, the viewer is
“Sue Bird”
symbolism
motivated by the courage and power of these
women and begin to see the word “crazy”
redefined
Viewers understand the subtle nuances and
Half court line
symbolism
boundaries between “crazy” and “powerful”
Facial features, mid-shot,
Serena Williams shot
Viewers see powerful women being
foreground vs background
at 1:02
redefined. Crazy now equals empowered
symbolism of motherhood
Your Turn!
Use the following handout to work through a similar process when YOU begin to consider your text
selection for the Individual Oral.
IB Language and Literature
The Individual Oral
Step-by-Step
Step Six: Find examples of your Global Issue in the work and work as a whole (Zoom Out)
Now that you’ve reviewed your Global Issue and chosen your extracts, it’s 9me to explore your chosen
works to determine what moments in the work or BoW you want to present to show your knowledge
of the Global Issue. You might want to consider moments that also contain a prominent feature or two
from the author or creator of the BoW. Ul9mately, we need 2 or 3 moments in the works that clearly
link to the global issue as presented in your extracts.
Searching for the Extract - ______________________________ (Literary Work)
Moment in the text where the
GI is present
Key acGon and/or conflict of
the moment
Key authorial or directorial
moves used in expressing GI
Searching for the Extract - ______________________________ (Non-Literary BoW)
Moment in the BoW when the
GI is present
Key acGon and/or conflict of
the moment
Key authorial or directorial
moves used in expressing GI
Step Seven: Examine your chart and locate your extract
Now that you’ve thought deeply about the conflicts in your works in rela9on to the Global Issue, it’s
9me to choose the most powerful aspects.
Select passages that are rich not only in terms of the Global Issue but also in terms of key authorial
choices.
Step Eight: Using graphic organizers to idenGfy how authorial choices reinforce the global issue
AHer you have chosen your extracts, it is 9me to carefully examine your selec9ons and iden9fy key
textual references and stylisGc choices that help to bring the Global Issue to the forefront of your
Individual Oral.
Extract AnnotaGons - ________________________________
Textual references
Features
(Literary Work)
Authorial/audience
relaGonship
Extract AnnotaGons - __________________________________
Textual reference
Features
(Non-Literary BoW)
Author/Audience RelaGonship
Point 3 – Examining the Work or BoW as a whole:
Step Nine: Review your Global Issue Statement
“Today I’d like to discuss the field of inquiry of Power, Politics, and Justice. More specifically, I’d
like to address the perception that women are emotional or crazy, and how this demeaning
language requires women to redefine traditional female stereotypes and seek empowerment.”
Notice how the student links to a specific Field of Inquiry for the course as well as a deep message
prominent in both the literary and non-literary work.
Step Ten: Identify key moments in the literary work as a whole and the BoW as a whole that
highlight the Global Issue.
Now that you’ve reviewed your Global Issue, it’s time to explore your chosen texts to determine where
in the entire literary work as a whole we see this important idea.
Explicitly answer the following two questions:
1. Where else in the literary work or body of work do we see the Global Issue?
2. What are a few signature moves by the author/director present in the work or BoW?
And complete the following graphic organizers when considering moments throughout the literary text
and non-literary BoW where the global issue is present.
Notice how the student chose several moments while trying to cover the beginning, middle, and end
of the respective works.
As always, the student maintains focus on the Global Issue while completing this graphic organizer.
In this case, the student was looking for links to the idea of women being labeled as crazy and the
need to subvert this stereotype.
Searching for the GI Throughout the Literary Work
Moment elsewhere in the text
Evidence of the global issue
we see the global issue
Key authorial or directorial
moves
Act 1 Scene 1: Paulina hiding
Gerardo demeaning her for her
behind the curtain when Gerardo
Dialogue and Lighting
mental instability
comes home
Gerardo shocked at what
Act 1 Scene 4: Paulina
Paulina has done. Tries to
First allusion to music motif.
convince her to stop acting
Dramatic revelation.
interrogates Roberto and
Gerardo intervenes
irrationally.
Paulina and Roberto finally
Act 3 Scene 1: Dramatic
confronting each other. Paulina
confession scene. Roberto
Lighting and powerful dialogue
has power, despite being labeled
begging for mercy
as crazy.
Once the students completed the graphic organizer for the literary work, they completed the same
process for the non-literary BoW.
Searching for the GI Throughout the Non-Literary BoW
Moment elsewhere in the
Key authorial or directorial
campaign where we see the Evidence of the global issue
moves
global issue
Simone Biles print ad
A young black American
literary flying through the air,
inverted as she challenges
Lighting, shadows to showcase
traditional stereotypes and
both grace and power
redefining beauty and power for
black women
Megan Rapinoe is known
throughout the United States as
Megan Rapinoe screenshot
from the video
a woman who has defied odds
and pushed equal pay and
other gender issues to the
Megan Rapinoe close up shot
while discussing the denotation
and connotation of the word
“delusional”
forefront of American dialogue
regarding gender equality
Williams narrates and
introduces a historical allusion
The use of montage and grainy
Katherine Switzer marathon
to other famous women who
images shows that this ongoing
screenshot from the video
have pushed boundaries and
historical struggle throughout
redefined how women are
various waves of Feminism
perceived in society
Your Turn!
Use the following handout to work through a similar process when YOU begin to consider your key
moments to discuss the literary work as a whole and the non-literary Body of Work as a whole.
Point 4 – Creating the Outline
This is the time to consolidate our thinking into 10 manageable bullet points that you may use during
the assessment. While the IB has not given specific guidelines, it is the expectation that students will
not write a script and will instead have an appropriate amount of text on the outline.
Step Eleven: Review your Global Issue Statement
“Today I’d like to discuss the field of inquiry of Power, Politics, and Justice. More specifically, I’d
like to address the perception that women are emotional or crazy, and how this demeaning
language requires women to redefine traditional female stereotypes and seek empowerment.”
Step Twelve: Create your outline
Now that we have gone through all the necessary steps during the first three videos, it is time to insert
the key information into the 10-bullet point outline.
Individual Oral - Final Outline
Text 1 (Literary): Death and the Maiden by Ariel Dorfman (Chile, 1990)
Text 2 (Non-Literary): Nike “Dream Crazier” Campaign by Weiden + Kennedy (USA, 2019)
Global Issue:
Power, Politics, and Justice.
The perception that women are emotional or crazy, and how this demeaning language requires
women to redefine traditional female stereotypes and seek empowerment.
Literary Extract- Death and the Maiden
Zoom Out DATM:
● Act 2: Gerardo and Roberto treat Paulia as crazy
● Props and Music: underwear and props and the music motif
Zoom In DATM:
● Roberto’s claim: “She’s mad” and Gerardo’s reply that Roberto is “her therapy” (Irony)
● Pauses in the dialogue show gravity and emphasis on mental instability
● Gerardo’s comment “You came through that door” shows that anyone could have been the
target and that Paulina is not lucid.
Non-Literary Extract- Nike “Dream Crazier” Campaign
Zoom Out Nike:
● Print ad of Simone Biles upside down flying through the air (voiceover narration)
● Megan Rapinoe (LGBTQ) and Katherine Switzer (close up, facial expression, video montage,
grainy image/color)
Zoom In Nike:
● “dramatic, nuts, delusional, unhinged, hysterical, irrational” (lexical cluster in lines 5, 9)
● “stand up for something” (association and irony), “crazy, crazy, crazy” (repetition and new
definition)
● “Sue Bird” and “Serena mid-shot” (line as a symbol, facial expression, and symbol of powerful
motherhood)
Your Turn!
Individual Oral - Final Outline
Text 1 (Literary):
Text 2 (Non-Literary):
Field of Inquiry:
Global Issue:
Literary Extract
Non-Literary Extract
Individual Oral - Full Student Transcript
Literary Text: Death and the Maiden, Ariel Dorfman (1990)
Non-literary Text: Nike “Dream Crazier” campaign, Weiden+Kennedy (2018)
Hello. I want to discuss the global issue that the concerns of women are dismissed by most men as
them acting crazy or hysterical. And that those real problems women face in society are not taken
seriously. To do so, I will look at the literary text, Death and The Maiden, specifically, Act 2 Scene
2. It’s a play written by Ariel Dorfman published in 1990. And for the non-literary text, I will look
at the Dream Crazier campaign by Nike that was published in 2018 and created by
Weiden+Kennedy.
So looking first at the Death and the Maiden story as a whole, we see that Dorfman creates a
world that is very unfair towards women. The characters of Gerardo and Roberto are both seen to
treat Paulina unfairly. They believe that she is insane and that her claims have no merit.
However...and that connects back to the global issue as Dorfman is presenting this world where
the concerns of women, specifically Paulina, are being dismissed as her acting crazy. However,
instead of using this to depower her character, Dorfman actually empowers her character, and
does so partly by introducing symbols that remain throughout the whole play, including a gun that
is introduced in Act 1 that Paulina has throughout the whole play and sort of symbolizes that
power she has in the situation.
Also, Paulina’s underwear is used to gag Roberto. Not only is that sexual in nature, which sort of
parallels how Roberto had treated her in their past, but it’s also an object that’s closely tied to her
femininity. And, as a result, the audience can clearly see that those aspects are being highlighted.
And these symbols are also very effective in a visual medium such as a play where...which is how
the story was originally presented. Um...the...Dorfman also makes use of the Death and the
Maiden motif that’s present in the classical works. However he does a role reversal. And
traditionally, the maiden is a female who is begging with Death for more time, typically
represented by a masculine figure. However, in this case, Paulina, despite being female, actually
sort of plays the role of death. She is the one who is in control of the situation whereas Roberto,
who is the male, plays the maiden in this case because he is the one who has lost all control and he
is begging Paulina for more time while he appeals to her and tries to discredit her. He’s the one
who’s out of control in this situation and he’s at the mercy of Paulina.
And now, looking specifically at this passage for Act 2, Scene 2. This passage comes after Paulina
and Gerardo agree to give Roberto somewhat of a mock trial and Gerardo and Roberto get an
opportunity to discuss together for the first time without Paulina present. Roberto opens
immediately claiming, “she’s mad you’ll have to excuse me for saying this Gerardo, but your
wife”...so he immediately resorts to the defense that Paulina is acting crazy and is attempting to
appeal to Gerardo that way. Um...then on line 4 he follows up saying she should be receiving some
kind of psychiatric treatment. Gerardo then responds with a metaphor saying “to put it rudely you
are the therapy doctor.” So by saying that Gerardo is applying this therapy, not only is...uh...
Gerardo implying that Paulina is in need of therapy, uh...which sort of implies that he believes
Paulina is crazy as well, but he doesn't have Paulina’s same interests in mind. Paulina is concerned
about getting justice and bringing Roberto to justice, whereas Gerardo seems to just want to calm
his wife down and sort of put all this behind them, and he doesn't quite believe her. Then, uh, later
on in the passage, on line 15, Gerardo says that “she is convinced that you are the doctor who ...and
pauses…and unless you have a way of denying it.” And so the pauses in that line serve to sort of
highlight the...uh gravity of what Roberto has done and reminds the audience of the crimes he has
committed. But, Roberto responds saying “how can I deny it? I have to change my voice to prove
that this is not my voice. If it’s all in my voice, it means there is no other evidence, nothing that...”
And Gerarado presents other evidence that Paulina has including his skin and his smell. Roberto
responds to these fantasies and diseased mind. So he’s very harsh to Paulina and a diseased mind
is clearly showing how he believes she is completely mad at this point and that there is no merit in
what she is saying. And then he follows up saying she could have latched onto any man that came
through that door. Gerardo then responds in line 25 saying that “unfortunately you came through
that door.” So, Roberto believes that Paulina would latch on to anyone and Gerardo seems to
agree with him despite that he is supposed to be on Paulina’s side. And...um...that connects back to
the global issue in that we see two male characters not taking Paulina’s concerns about Roberto
seriously.
So, looking at the Dream Crazy campaign as a whole, we see that it makes heavy use of the word
crazy, but only really to discuss the accomplishments of female athletes both in the print ads and
the video ads. And, by doing so, it’s trying to take the meaning of that word which can be used to
depower women, and really change it so it is more of an empowering word and that becomes very
clear looking at the transcript. But the ad also, both print ads and the video ads, features real
female athletes that have been successful as well as real footage. And that serves to remind the
audience that the global issue is not being taken seriously and being called hysterical or crazy is a
real issue in the world of athletics today and is one that many female athletes face in the world.
So, looking specifically at the transcript and the screenshots from the Dream Crazier video,
...um...we see that for the first half of the transcript, when discussing sort of how the...the negative
depictions of female athletes, the narrator, Serena Williams, doesn’t use the word crazy at all. She
uses words that are synonyms that might not be as popular as the word crazy. Crazy is a pretty
common word that can very easily be thrown around and has a lot of meaning. Whereas when she
is discussing sort of how people would call women crazy, she’s using much more specific diction,
such as dramatic or nuts or delusional, unhinged, then on line 9 hysterical, irrational. So, that
serves to really show...uh....to take the meaning away from the word crazy specifically. And, on line
5, when she says “when we stand for something we’re unhinged.”...this shot of Sue Bird arguing
with the ref plays. And in this shot...it’s real footage, so the audience can immediately make that
connection and realize they’re looking at a real problem. And, Sue Bird is isolated on the right
facing left whereas everyone else, both the ref and other players are on the left, and the line on the
court serves to sort of divide the shot in half. And Sue Bird is really isolated in this shot.
And...uh...when this shot plays, Serena Williams says, “when we stand for something we’re
unhinged.” Saying “when we stand for something” that’s typically associated with bravery,
something that should be commended. Um...but however we see Sue Bird, who the audience likely
imagines is the person Serena Williams is talking about, despite standing for something like she
says, she’s the one who is isolated. She’s not being rewarded for her bravery, but rather she’s being
punished for it. And that really connects back to the global issue as it’s shown that her being
concerned and her standing up for something is not being taken seriously as she is being isolated.
And halfway through the transcript, there is somewhat of a tonal shift when Serena Williams
starts discussing the achievements of women. And now, she’s using the word crazy to describe
everything. For example a woman running a marathon is crazy, a woman competing in a good job,
changing her sport...uh...that would be crazy. And then, on line 16, she starts discussing her own
accomplishments, saying winning 23 grand slams, having a baby, and then coming back for
more...crazy crazy crazy. So again, at the end, it’s really emphasizing that word crazy and all the
meanings it has. And when that narration plays, this shot of Serena Williams plays, and it’s a
midshot that allows us to see her face and Serena Williams being the most recognizable female
athlete, a lot of people should be able to recognize her from this shot. But, being a midshot, the
action of her playing tennis is also very visible. As a result, the focus doesn't detract too much
away from athletics and shift to celebrity, it’s still focused on athletics. And saying winning 23
grand slams highlights her achievements as an athlete but then saying having a baby and sort of
that transition...really highlights her achievements as a female and as a mother.
So, the...the text ends saying ...with Serena Williams saying...if they want to call you crazy, show
them what crazy can do. That closing is really powerful and really changes the meaning of the
word crazy for the audience that might be watching.
So in conclusion, both of these texts connect to the global issue of women not being taken
seriously and being called crazy or hysterical. But both these texts try to empower women and
make it clear that their voices should be heard.
Transcript Word Count: 1654
Teachers and Students:
Please note that Paul was able to add valuable information during the Q/A that cleared up some
misconceptions. When asked to elaborate on the non-literary BoW, Paul was able to add enough
information, detail, and nuance to show excellent understanding of Wieden+Kennedy’s campaign
as a whole. During the Q/A, he added the information from his outline that he was unable to share
during his initial 10 minutes. Thus, Paul added three more points to his total score, and this
allowed him to achieve a score of 7 on the assessment.
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