Report Sample
Virtual Production
Global Market Analysis, Insights and Forecast, 2024-2032
Copyright © 2024, Fortune Business Insights
Key Findings
Technology/system
is
expected to hold a major
market share in 2023 and
grow with maximum CAGR
owing to increased usage of
visualization techniques to
deliver quality audio-visual
experiences to the customers.
Global virtual production
market is projected to grow at
a CAGR of 14.7% in the 20242032 period
Growing implementation of LED wall
mechanisms in virtual production to
augment the market development
North America virtual production
market was valued at USD
1,010.2 million in 2023
Regional Analysis of Virtual Production
Market, 2023
Global virtual production market was
valued at USD 2,972.2 million in 2023 and
is projected to reach USD 10,071.1 million
in 2032
Global Virtual Production Market (USD
million), 2023 & 2032
10,071.
1
34.0%
66.0%
North America
Rest of the World
Copyright © 2024, Fortune Business Insights
2,972.2
2023
2032
2
Table of Contents (1/4)
1. Introduction
1.1. Definition, By Segment
5. Global Virtual Production Market Size Estimates and Forecasts, By
Segments, 2019-2032
5.1. Key Findings
5.2. By Type (USD)
1.2. Research Methodology/Approach
1.3. Data Sources
2. Executive Summary
5.2.1. Technology/System
5.2.2. Services
5.3. By Application (USD)
5.3.1. TV series
3. Market Dynamics
3.1. Macro and Micro Economic Indicators
3.2. Drivers, Restraints, Opportunities and Trends
5.3.2. Commercial Ads
5.3.3. Movies
5.3.4. E-sports
5.3.5. Others (Online Video, Events, Music Concerts, etc.)
3.3. Impact of Generative AI
4. Competition Landscape
4.1. Business Strategies Adopted by Key Players
5.4. By Region (USD)
5.4.1. North America
5.4.2. South America
5.4.3. Europe
4.2. Consolidated SWOT Analysis of Key Players
5.4.4. Middle East & Africa
4.3. Global Virtual Production Key Players Market Share/Ranking, 2023
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5.4.5. Asia Pacific
Table of Contents (2/4)
6. North America Virtual Production Market Size Estimates and Forecasts,
By Segments, 2019-2032
7. South America Virtual Production Market Size Estimates and Forecasts,
By Segments, 2019-2032
6.1. Key Findings
7.1. Key Findings
6.2. By Type (USD)
7.2. By Type (USD)
6.2.1. Technology/System
7.2.1. Technology/System
6.2.2. Services
7.2.2. Services
6.3. By Application (USD)
7.3. By Application (USD)
6.3.1. TV series
7.3.1. TV series
6.3.2. Commercial Ads
7.3.2. Commercial Ads
6.3.3. Movies
7.3.3. Movies
6.3.4. E-sports
7.3.4. E-sports
6.3.5. Others (Online Video, Events, Music Concerts, etc.)
7.3.5. Others (Online Video, Events, Music Concerts, etc.)
6.4. By Country (USD)
7.4. By Country (USD)
6.4.1. United States
7.4.1. Brazil
6.4.2. Canada
7.4.2. Argentina
6.4.3. Mexico
7.4.3. Rest of South America
Copyright © 2024, Fortune Business Insights
Table of Contents (3/4)
8. Europe Virtual Production Market Size Estimates and Forecasts, By
Segments, 2019-2032
8.1. Key Findings
8.2. By Type (USD)
8.2.1. Technology/System
8.2.2. Services
9. Middle East & Africa Virtual Production Market Size Estimates and
Forecasts, By Segments, 2019-2032
9.1. Key Findings
9.2. By Type (USD)
9.2.1. Technology/System
8.3. By Application (USD)
9.2.2. Services
8.3.1. TV series
9.3. By Application (USD)
8.3.2. Commercial Ads
9.3.1. TV series
8.3.3. Movies
9.3.2. Commercial Ads
8.3.4. E-sports
8.3.5. Others (Online Video, Events, Music Concerts, etc.)
8.4. By Country (USD)
8.4.1. United Kingdom
8.4.2. Germany
8.4.3. France
8.4.4. Italy
9.3.3. Movies
9.3.4. E-sports
9.3.5. Others (Online Video, Events, Music Concerts, etc.)
9.4. By Country (USD)
9.4.1. Turkey
9.4.2. Israel
8.4.5. Spain
9.4.3. GCC
8.4.6. Benelux
9.4.4. North Africa
8.4.7. Nordics
9.4.5. South Africa
8.4.8. Rest of Europe
9.4.6. Rest of Middle East & Africa
Copyright © 2024, Fortune Business Insights
Table of Contents (4/4)
10. Asia Pacific Virtual Production Market Size Estimates and Forecasts, By
Segments, 2019-2032
11. Company Profiles for Top 10 Players (Based on data availability in public
domain and/or on paid databases)
10.1. Key Findings
10.2. By Type (USD)
11.1. Adobe
10.2.1. Technology/System
10.2.2. Services
10.3. By Application (USD)
11.2. Autodesk, Inc.
11.3. HTC Corporation
10.3.1. TV series
10.3.2. Commercial Ads
11.4. Sony Corporation
10.3.3. Movies
10.3.4. E-sports
11.5. ARRI AG
10.3.5. Others (Online Video, Events, Music Concerts, etc.)
10.4. By Country (USD)
10.4.1. China
11.6. Mo-Sys Engineering Ltd.
11.7. Pixotope
10.4.2. India
10.4.3. Japan
11.8. FuseFX
10.4.4. South Korea
10.4.5. ASEAN
11.9. 80six
10.4.6. Oceania
10.4.7. Rest of Asia Pacific
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11.10. TREE Digital Studio
Introduction
Chapter 01
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7
Market Segmentation
By Region
Global Virtual Production Market
 North America
 South America
 Europe
 Middle East & Africa
 Asia-Pacific
By Application
By Type
 Technology/System
 TV series
 Services
 Commercial Ads
 Movies
 E-sports
 Others (Online Video, Events, Music
Concerts, etc.)
Copyright © 2024, Fortune Business Insights
8
Definition
Section 1.1
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9
Market Definition, By Type (1/2)
Virtual Production: Virtual production is a technique that integrates real-time computer-generated imagery (CGI) with live-action filming. It involves using technologies like Virtual Reality
(VR) and augmented Reality (AR) to create interactive and immersive environments on set. This approach enhances the collaboration between physical and digital elements, streamlining the
production process and potentially reducing post-production efforts. For instance,
 Virtual production techniques were extensively used in making “The Mandalorian” TV series. LED screens surrounded the set, displaying real-time virtual backgrounds that matched the
filmed scenes. This allowed sectors and filmmakers to engage themselves in the virtual environment, resulting in more authentic performances and saving time that would have been
spent on adding backgrounds in post-production.
Technology/System
Services
 Mo-Sys Engineering Ltd. – Mo-Sys specializes in virtual production solutions, including
training, camera tracking, image robotics, and remote production. Link:
• https://www.mo-sys.com/product/camera-tracking/virtual-production/complete-ledvirtual-studio-systems/
 80six – 80six offers creative, technical, and production services to assist clients in
delivering captivating visual projects for XR productions and in-camera VFX, providing
facilities and expertise.
• https://www.virtualproductionstudios.com/services
 Adobe – Adobe provides various creative and video editing tools that are commonly
used in virtual production workflows. Link:
• https://www.adobe.com/creativecloud/video/virtual-reality.html
 FuseFX – FuseFX delivers strong virtual production services for blending live footage
and computer graphics, enabling immediate on-set feedback and interaction.
• https://fusefx.com/our-services/virtual-production/
 Ross Video LTD. – Ross empowers billions of viewers globally by offering the broadcast
spectrum of production solutions in the industry. Link:
• https://www.rossvideo.com/led-solutions/content-management-systems
 Mo-Sys Engineering Ltd. – Mo-Sys specializes in virtual production solutions, including
training, camera tracking, image robotics, remote production, and services. Link:
• https://www.mo-sys.com/on-set-vp-services/
 Autodesk Inc. – Autodesk provides virtual production software that utilizes tools to
blend live-action footage and computer graphics in real-time. Link:
•
https://www.autodesk.in/solutions/post-production
 Ross Video LTD. – Ross empowers billions of viewers globally by offering the broadcast
spectrum of production services in the industry. Link:
• https://www.rossvideo.com/services
Copyright © 2024, Fortune Business Insights
10
Market Definition, By Application (2/2)
TV series
•
Commercial Ads
Sony Corporation –
https://pro.sony/en_MK/cinematography/virtualproduction
•
William F. White International Inc. –
https://whites.com/virtual-production
•
IntelliStudios –
https://www.intellistudios.in/services.php
Movies
•
Mo-Sys Engineering Ltd. – https://www.mosys.com/corporate-virtual-production/
•
Autodesk Inc. –
https://www.autodesk.com/solutions/visual-effects
•
Hyperbowl – https://www.hyperbowl.de/advertising
•
NVIDIA Corporation – https://www.nvidia.com/engb/industries/media-and-entertainment/film-andtelevision/
•
Annapurna Studios –
https://www.annapurnastudios.com/virtualproduction.html
E-sports
Others (Online Video, Events, Music Concerts, etc.)
•
Pixotope – https://www.pixotope.com/industries/esports
•
Ross Video LTD. – https://www.rossvideo.com/industries/live-events-staging
•
Ross Video LTD. – https://www.rossvideo.com/industries/esports
•
Vū Technologies – https://www.vu.network/industries/corporate-events
•
Mo-Sys Engineering Ltd. – https://www.mo-sys.com/mo-sys-vp-pro-xr-powers-majoresports-production/
•
80six – https://www.virtualproductionstudios.com/music-video-production
•
Vū Technologies – https://www.vu.network/industries/entertainment
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11
Research Methodology/Approach
Section 1.2
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12
Research Scope
 Competitive analysis
 Profiles of key companies operating in the market
 Market Share Analysis
 SWOT analysis
 Market size and growth rate by key segments for the
2019 – 2032 period, with 2019 – 2022 as historical
data, 2023 as base year and 2024 – 2032 as forecast
period
 H – Historical Year, A – Actual/ Base Year, E –
Estimated Year, F – Forecast Year
 Understanding the key industry trends
 Driving and Opportunity factors for the market
 Technology analysis within industry
 Regional and Country Analysis
 Analyzing from Investor presentations
 Primary research (conducting interviews with CXO
levels)
 Whitepaper and government economic analysis
publications
 Parent/Child Market Analysis
 Investment scenarios for particular segments
 Deployment and penetration rate of segments
 Policies and regulations analysis
 Supply and Demand analysis
 Generative AI impact
Copyright © 2024, Fortune Business Insights
13
Research Methodology (1/5)
Identified key
players in major
countries across
regions/countries
Cross-check
•
Identified key players in the market from
total number of market players in the
industry
Identified the
revenue of major
virtual production
providers
Cross-check
•
Extracted and estimated revenues of
the key virtual production providers
Estimated the % share of
total revenue based on type
and application for each
market player
•
Estimated and analyzed the
% share of total revenue
based
on
type
and
application for each market
player
•
Total Market Size = X% of key
virtual production market
players + Y% of other players in
the market
Cross-check
Estimated the % share of key players in
the market and calculated sum of
market value of key market players and
other companies in the virtual
production market to arrive at total
market
*X% and Y% are for illustrative purpose
Copyright © 2024, Fortune Business Insights
The purpose of this slide is to highlight the step by step process that is followed as a part of our internal calculations.
Note, that we do not provide any intermediate data obtained in any specific step of our methodology
14
Research Methodology (2/5)
Identified key
players in major
countries across
regions/countries
•
Key players are identified based on desk research, services
portfolio, product operational models, and primary
interviews with key stakeholders holders across the
ecosystem
Identified key players in the market from
total number of market players in the
industry
Identified the
revenue of major
virtual production
providers
•
Extracted and estimated revenues of
the key virtual production providers
Estimated the % share of
total revenue based on type
and application for each
market player
•
Estimated and analyzed the
% share of total revenue
based
on
type
and
application for each market
player
•
Total Market Size = X% of key
virtual production market
players + Y% of other players in
the market
Copyright © 2024, Fortune Business Insights
Estimated the % share of key players in
the market and calculated sum of
market value of key market players and
other companies in the virtual
production market to arrive at total
market
The purpose of this slide is to highlight the step by step process that is followed as a part of our internal calculations.
Note, that we do not provide any intermediate data obtained in any specific step of our methodology
15
Research Methodology (3/5)
Identified key
players in major
countries across
regions/countries
•
Identified key players in the market from
total number of market players in the
industry
Identified the
revenue of major
virtual production
providers
•
Extracted and estimated revenues of
the key virtual production providers
Estimated the % share of
total revenue based on type
and application for each
market player
•
The segment and service revenues of key market players are
extracted and estimated based on annual report, paid
secondary sources, service portfolio, key developments, and
geographical presence
Estimated and analyzed the
% share of total revenue
based
on
type
and
application for each market
player
•
Total Market Size = X% of key
virtual production market
players + Y% of other players in
the market
Copyright © 2024, Fortune Business Insights
Estimated the % share of key players in
the market and calculated sum of
market value of key market players and
other companies in the virtual
production market to arrive at total
market
The purpose of this slide is to highlight the step by step process that is followed as a part of our internal calculations.
Note, that we do not provide any intermediate data obtained in any specific step of our methodology
16
Research Methodology (4/5)
Identified key
players in major
countries across
regions/countries
•
Identified key players in the market from
total number of market players in the
industry
Identified the
revenue of major
virtual production
providers
•
Extracted and estimated revenues of
the key virtual production providers
Estimated the % share of
total revenue based on type
and application for each
market player
•
Estimated and analyzed the
% share of total revenue
based
on
type
and
application for each market
player
•
Total Market Size = X% of key
virtual production + Y% of
other players in the market
Copyright © 2024, Fortune Business Insights
Each key player share in the market is analyzed
based on the product portfolio, solution type and
application at regional and country level
Estimated the % share of key players in
the market and calculated sum of
market value of key market players and
other companies in the virtual
production market to arrive at total
market
The purpose of this slide is to highlight the step by step process that is followed as a part of our internal calculations.
Note, that we do not provide any intermediate data obtained in any specific step of our methodology
17
Research Methodology (5/5)
Identified key
players in major
countries across
regions/countries
•
Identified key players in the market from
total number of market players in the
industry
Identified the
revenue of major
virtual production
providers
•
Extracted and estimated revenues of
the key virtual production providers
Estimated the % share of
total revenue based on type
and application for each
market player
•
Estimated and analyzed the
% share of total revenue
based
on
type
and
application for each market
player
•
Total Market Size = X% of key
virtual production + Y% of
other players in the market
Sources include:
• Annual reports, SEC filings,
investors relations documents
• White Papers published by
associations
• Product and Enterprise Sizes,
technology,
key
recent
developments, strategy focus
• R&D investments and activities
• Paid primary interviews
• Industry journals and blogs
• News and press releases
• Government portals
• Other secondary sources such
as third-party news
Estimated the % share of key players in
the market and calculated sum of
market value of key market players and
other companies in the virtual
production market to arrive at total
market
*X% and Y% are for illustrative purpose
Copyright © 2024, Fortune Business Insights
The purpose of this slide is to highlight the step by step process that is followed as a part of our internal calculations.
Note, that we do not provide any intermediate data obtained in any specific step of our methodology
18
Research Methodology – Data Triangulation
 Detailed product mapping of all major and small players operating in the market
 Estimation of annual market size of all segments to arrive at the total market
 Estimates based on R&D, new product development, merger and acquisitions etc.
Bottom-up
Approach
 Top-down approach based on the data published on
revenues, market share and growth rate in the market
Data
Estimation &
Key Findings
Top-down
Approach
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 Discussions with key opinion leaders (KOLs) and
stakeholders to validate market estimates and get their
insights in relation to trends, dynamics and competitive
analysis
Primary
Research
The purpose of this slide is to highlight the step by step process that is followed as a part of our internal calculations.
Note, that we do not provide any intermediate data obtained in any specific step of our methodology
19
Research Approach
Virtual
Production
market size
Extracting
and
analyzing the overall
spending
on
technology by different
industries
Overall spending by
global companies on
technology by different
industries
are
extracted
and
estimated
Estimating
the
percentage share of
spending on product
After extracting the total
spending's,
the
percentage share of
spending on the product
is estimated
Analyzing
and
estimating
the
percentage share for
each type based on
their adoption and
application
Based
on
the
percentage share of
product, the share for
each application is
analyzed
and
estimated
Analyzing
and
estimating
the
percentage share for
end use
Based
on
the
adoption,
the
percentage share for
end use is estimated
Sources include:
• White Papers
• Annual Reports
• Associations
• World Bank
• Third-party
Sources
• News,
Press
Releases etc.
The purpose of this slide is to highlight the step by step process that is followed as a part of our internal calculations. Note, that we do
not provide any intermediate data obtained in any specific step of our methodology
Copyright © 2024, Fortune Business Insights
20
Sources
Section 1.3
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21
Sources (1/2)
Surveys/Associations
Annual Reports, SEC Filings, Investors Relations Documents
Deloitte Insights
White Papers Published by Associations
Americas Market Intelligence
Product Offerings, Technology, Key Recent Developments, Strategy Focus
ITU, based on the ITU WTI database
R&D Investments and Activities
World Bank Data
Industry Journals and Blogs
Nilson Report
News and Press Releases
McKinsey & Company
World Economic Forum
The World Economic Forum, U.S. Census Bureau of the Department of Commerce
Digital Economy Report, 2019
Federation of Indian Chambers of Commerce & Industry
World Bank Organization
Global Web Index Report
International Telecommunication Union
International Data Corporation (IDC)
United Nations Conference on Trade and Development (UNCTAD)
Commission for Environmental Cooperation
GSMA Intelligence
IEEE Standards Association
Gartner, Inc.
Other secondary, third-party sources
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22
Sources (2/2)
Companies Analyzed
TREE Digital Studio
Vū Technologies
Adobe Inc.
Nep Group, Inc.
Sony Corporation
Aximmetry Technologies Ltd.
Autodesk Inc.
Glassbox
HTC Corporation
Dimension
ARRI AG
CoPilot Co.
Mo-Sys Engineering Ltd.
Brompton Technology Ltd
Pixotope
Planar
FuseFX
ROE Visual
80six
AV Stumpfl
Amazon Web Services, Inc.
Dimension
LG Corporation
DNEG
twofour54
Wuxi Studios
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23
Executive Summary
Chapter 02
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24
Executive Summary (1/5)
Global Virtual Production Market Revenue Breakdown (USD million, %) by Region, 2023 & 2032
CAGR (2024-2032) 14.7%
USD 2,972.2 million
CAGR (2024-2032)
South America
South America
MEA
USD 10,071.1 million
XX.X%
XX.X%
XX.X%
XX.X%
XX.X%
MEA
Asia Pacific
Asia Pacific
Europe
Europe
North America
North America
North America
Global Virtual Production Market:
Distribution by Region (2023)
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Europe
Asia-Pacific
2023
Middle East & Africa
2032
South America
Global Virtual Production Market:
Distribution by Region (2032)
25
Executive Summary (2/5)
Global Virtual Production Market Revenue Breakdown (USD million, %), 2019 - 2032
2032
2031
2030
2029
2028
2027
Forecast Period (2024-2032)
Market Opportunity Revenue – USD XX.X Million in 2024-2032
Average Growth Rate – XX.X%
2026
2025
2024
2023
2022
2021
2020
Historic Period (2019-2022)
Market Revenue Difference - USD XX.X Million in 2019-2022
Average Growth Rate – XX.X%
2019
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26
Executive Summary (3/5)
Global Virtual Production Market Value (USD million) & CAGR (2024-2032) (%), By Region, 2023 & 2032
North America
Revenue 2023: USD XX.X Mn
Revenue 2032: USD XX.X Mn
CAGR : XX.X %
Europe
Revenue 2023: USD XX.X Mn
Revenue 2032: USD XX.X Mn
CAGR : XX.X %
Asia Pacific
Revenue 2023: USD XX.X Mn
Revenue 2032: USD XX.X Mn
CAGR : XX.X %
South America
Revenue 2023: USD XX.X Mn
Revenue 2032: USD XX.X Mn
CAGR : XX.X %
Copyright © 2024, Fortune Business Insights
Middle East & Africa
Revenue 2023: USD XX.X Mn
Revenue 2032: USD XX.X Mn
CAGR : XX.X %
27
Executive Summary (4/5)
Global Virtual Production Market
•
•
Growing implementation of LED wall
mechanisms in virtual production to
augment the market development
Market Drivers
Market Opportunities
•
Text Analysis
Market Restraint
Copyright © 2024, Fortune Business Insights
•
Text Analysis
Text Analysis
Market Trends
•
Company 1
•
Company 6
•
Company 2
•
Company 7
•
Company 3
•
Company 8
•
Company 4
•
Company 9
•
Company 5
•
Company 10
Key Companies
28
Executive Summary (5/5)
Global Virtual Production Market Growth Rate, By Region, 2023 & 2032
Short Term
Growth
(2019 – 2022)
Average Growth Rate of
Global Virtual Production
Market, By Country
XX.X%
Mid Term
Growth
(2023 – 2026)
Long Term
Growth
(2027 – 2032)
XX.X%
XX.X%
The above figure represents the compound annual growth rate of
the Virtual Production Market across globe in terms of the
revenue generation
Copyright © 2024, Fortune Business Insights
Region
2019-2022
2024-2032
North America
XX.X%
XX.X%
Europe
XX.X%
XX.X%
Asia-Pacific
XX.X%
XX.X%
Middle East & Africa
XX.X%
XX.X%
South America
XX.X%
XX.X%
29
Market Dynamics
Chapter 03
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30
Macro and Micro Economic Indicators
Section 3.1
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31
Macro and Micro Economic Indicators (1/12)
World Economic Outlook, Real GDP Growth Projections (%), 2023
Global Economy
2022
2023
Copyright © 2024, Fortune Business Insights
Advanced Economies
2024
2022
2023
Emerging Market & Developing
Economies
2024
Source: International Monetary Fund
2022
2023
2024
32
Macro and Micro Economic Indicators (2/12)
World Consumer Spending, 1970-2021
World Consumer Spending in USD Billions
World Consumer Spending, Annual % Change
60000
2021
7
Annual % Change
Billions of USD
50000
40000
30000
20000
10000 1970
2021
5
3
1
-1
1970
-3
0
Year
-5
Text Analysis
Copyright © 2024, Fortune Business Insights
Source: Macrotrends
33
Macro and Micro Economic Indicators (3/12)
Expected Revenue by AR/VR Technologies from Various Industries by 2025, (USD Billion)
Video Game
Healthcare
Engineering
Live Events
Entertainment
Real Estate
Retail
Text Analysis
Copyright © 2024, Fortune Business Insights
Source: International Journal of Innovative Science and Research Technology, 2022
34
Macro and Micro Economic Indicators (4/12)
Global Live Events Sales (USD Billion), 2019 – 2027F
2019
2020
2021
Esports Consumer Ticket Sales
2022
2023F
Live Music Sponsorship
2024F
Live Music Ticket Sales
2025F
2026F
2027F
Cinema Box Office
Text Analysis
Copyright © 2024, Fortune Business Insights
Source: PWC, 2023
35
Macro and Micro Economic Indicators (5/12)
Entertainment and Media Revenues from Digital and Non-digital Products and Services from 2018 – 2027F, (USD Billion)
Non-digital
Digital
2018
2019
2020
2021
2022
2023F
2024F
2025F
2026F
2027F
Text Analysis
Copyright © 2024, Fortune Business Insights
Source: PwC’s Global Entertainment & Media Outlook 2023–2027
36
Macro and Micro Economic Indicators (6/12)
Enterprises Planning to invest in Virtual Production in U.K., (%), 2023
Not Planned
Within 6 months
6 -12 months
1 -2 years
5+ years
Text Analysis
Copyright © 2024, Fortune Business Insights
Source: VIRTUAL PRODUCTION SKILLS REPORT 2023, Story Futures
37
Macro and Micro Economic Indicators (7/12)
Mix of Virtual Production Work Anticipated by VP Facility Owners & Operators for the Year 2023 -2024, (%)
Car/Auto
Advertising
Music Videos
Films
TV/Series
Live Events
Text Analysis
Copyright © 2024, Fortune Business Insights
Source: SHOWRUNNER - THE STATE OF VIRTUAL PRODUCTION Report 2023
38
Macro and Micro Economic Indicators (8/12)
Global Home/Mobile Entertainment Revenue 2021 (USD Billions)
2017
2018
2019
Physical
Text Analysis
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2020
2021
Global Home/Mobile Entertainment Revenue, by Region (USD Billions)
2017
Digtial
2018
2019
Europe, Middle East & Africa
2020
Asia Pacific
2021
Latin America
Text Analysis
Source: Motion Pictures Theme Report 2021
39
Macro and Micro Economic Indicators (9/12)
Leading 5G Markets in 2025 (in %)
Developed Asia Pacifc
North America
Greater China
GCC Arab states
Europe
Text Analysis
Copyright © 2024, Fortune Business Insights
Source: GSMA Intelligence
40
Macro and Micro Economic Indicators (10/12)
5G Subscribers in APAC, 2022 (in millions)
Country
5G Subscribers
South Korea
XX
Japan
XX
Australia
XX
Singapore
XX
China
XX
Thailand
XX
Indonesia
XX
Malaysia
XX
New Zealand
XX
Philippines
XX
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Source: The state of 5G in Asia Pacific, 2023 (twimbit)
41
Macro and Micro Economic Indicators (11/12)
Internet Penetration (% Population), by Country, 2022
North America
United Sates
South America
Canada
Argentina
Brazil
Australia-Oceania
Australia
New Zealand
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Colombia
Asia
Guinea
China
India
Japan
Source: International Telecommunication Union, GSMA Intelligence, World Bank
Indonesia
42
Macro and Micro Economic Indicators (12/12)
Internet Penetration (% Population), by Country, 2022
Africa
Egypt
South Africa
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Algeria
Middle East
Morocco
Tunisia
Israel
Turkey
Saudi Arabia
Source: International Telecommunication Union, GSMA Intelligence, World Bank
Iran
Iraq
43
Drivers, Restraints, Opportunities and Trends
Section 3.2
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44
Market Drivers (1/3)
A
Growing implementation of LED wall
mechanisms in virtual production to
augment the market development
C
The rising popularity of VFX-driven
categories and virtual production
developments
drive
market
advancement
Copyright © 2024, Fortune Business Insights
B
Increasing investments and funding by
country
governments
and
organizations to upsurge the market
growth
D
Reduction in travel and other waste
management, thus eventually helping
in managing sustainability and thereby
increasing solution productivity in the
market
45
Market Drivers (2/3)
MARKET DRIVERS
Growing implementation of LED wall mechanisms in virtual production to augment the market development
•
The increasing adoption of LED wall mechanisms in virtual production is amplifying the development of the virtual production market. LED
walls, also known as LED volumes or virtual production stages, represent an advanced technology that leverages high-resolution LED screens to
display immersive virtual environments in real time during filming. These LED walls are integrated with rendering engines and camera tracking
systems, facilitating the seamless integration of live-action footage with virtual backgrounds.
•
In addition, the capacity of LED walls to generate highly realistic and dynamic virtual environments without necessitating extensive postproduction efforts further drives market growth. This enables filmmakers to interact with virtual elements in real time, streamlining production
workflows and reducing overall costs.
•
Moreover, these mechanisms drive innovation in virtual production by enabling seamless integration with complementary technologies such as
motion capture systems and augmented reality overlays. This integration enhances the immersive experience for filmmakers and audiences,
unlocking new possibilities for storytelling and content creation across various sectors. For instance,

•
The film industry has witnessed a surge in the use of LED wall technology to produce visually captivating and immersive films like "The
Lion King," where LED walls were employed to create lifelike virtual landscapes.
Furthermore, the growing implementation of LED wall mechanisms fosters collaboration and knowledge exchange among industry
stakeholders, leading to advancements in hardware, software, and production techniques. This collaborative ecosystem is propelling the
evolution of virtual production, introducing improvements and reshaping the future of filmmaking and entertainment. For instance,

Copyright © 2024, Fortune Business Insights
In June 2023, the LED Virtual Production Group of EBU, in alliance with Leyard and other key partners, organized a workshop on virtual
production using LED walls. The workshop aimed to understand LED volume walls' benefits, complexity, and difficulties for television sports,
news, sports, and other entertainment.
46
Market Drivers (3/3)
Growing implementation of LED wall mechanisms in virtual production to augment the market development
MARKET DRIVERS

•
In May 2023, LG introduced an LG MAGNIT, a micro-LED display, for virtual production studios. The new LG MAGNIT offers enhanced
content formation, easy installation, brilliant picture quality, and other operations. LG MAGNIT for virtual production provides versatility by
allowing users to modify the magnitude of the demonstrated image and select either stacking or hanging installation.
Therefore, LED wall technology is a transformative force in the virtual production market, expanding and propelling it into new realms of
creativity and technological excellence.
Copyright © 2024, Fortune Business Insights
47
Market Restraints
MARKET RESTRAINTS
Limited availability of experienced and skilled workforce to operate on virtual production to hamper the market
•
Text Analysis
Copyright © 2024, Fortune Business Insights
48
Market Opportunity (1/2)
Increasing competition among film studios, OTT, and other studio platforms increases the
demand for virtual production solutions
•
Text Analysis
62% of banks are prioritizing convenience of
checking the balances, making transfers, pay
bills using AR/VR
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49
Market Opportunity (2/2)
Increasing competition among film studios, OTT, and other studio platforms increases the
demand for virtual production solutions
•
Text Analysis
Global Platform Demand Share for Streaming Originals (%), Q1 2022
Netflix
Text Analysis
Prime Video
Disney+
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HMO MAX
Apple TV+
Hulu
Paramount+
Other
Source: Parrot Analytics, 2022
50
Market Trends (1/3)
The implementation of AI and
machine learning to mechanize
tasks in virtual production
boasts market growth
The surge in demand for highquality, 4K – 8K, and HD
entertainment drives the
opportunities for the market
Copyright © 2024, Fortune Business Insights
The increasing popularity of
real-time game engines adds
comprehensive value to the
virtual production market
Adoption of AR and VR for
immersive virtual production
environments boosts the
market expansion
Rising demand for hybrid and
cloud-driven virtual production
solutions to fuel the market
growth
51
Market Trends (2/3)
The increasing popularity of real-time game engines adds comprehensive value to the virtual
production market
•
Text Analysis
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52
Market Trends (3/3)
The increasing popularity of real-time game engines adds comprehensive value to the virtual
production market
•
Text Analysis
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53
Impact of Generative AI
Section 3.3
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54
Impact of Generative AI
•
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Text Analysis
55
Competition Landscape
Chapter 04
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56
Key Business Strategies Adopted By Leading Players
Section 4.1
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57
Key Business Strategies Adopted By Leading Players (1/3)
Focus on product portfolio
expansion and technological
updates
Offering innovative solution
considering the expanding
application scope
Offering application specific
products & services to expand
business
Increasing investments on research
and development
Restructuring and expanding the
network with evolving market
trends
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58
Key Business Strategies Adopted By Leading Players (2/3)
Strategy 1
Business Strategies
New Product Launches to Expand Product Portfolio and Market Coverage
Text Analysis
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59
Key Business Strategies Adopted By Leading Players (3/3)
Strategy 2
Business Strategies
Focus on Strategic Partnership, Collaboration & Acquisition for Business Expansion
Text Analysis
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60
Consolidated SWOT of Key Players
Section 4.2
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61
Consolidated SWOT Analysis of Key Players
STRENGTHS
• Text Analysis
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WEAKNESSES
• Text Analysis
OPPORTUNITIES
• Text Analysis
THREATS
• Text Analysis
62
Global Virtual Production Key Players Market Share
Insights and Analysis, 2023
Section 4.3
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63
Global Market Share Analysis, 2023 (1/2)
Analysis
Global Virtual Production Market Key Players’ Revenue Share (%), 2023
• Text Analysis
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Sony Corporation
Adobe
Autodesk, Inc.
HTC Corporation
ARRI AG
Mo-Sys Engineering Ltd.
Contenders
Other Local/Regional Players
64
Global Market Share Analysis, 2023 (2/2)
Analysis
• Text Analysis
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65
Global Market Analysis, Insights & Forecast
Chapter 05
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66
Global Virtual Production Market, Key Findings (1/2)
• Text Analysis
The global virtual
production market was
valued USD XX.X
million in 2023, and is
expected to grow with
CAGR of XX.X% to
reach USD XX.X
million by 2032
Copyright © 2024, Fortune Business Insights
67
Global Virtual Production Market, Key Findings (2/2)
Predictions about Virtual Production, 2023
Attitude Towards the Adoption of Virtual Production, 2023
Excited
A lot more
Neutral
A little more
Skeptical
About the same
Less
Text Analysis
Copyright © 2024, Fortune Business Insights
Text Analysis
Source: Forbes
68
Global Virtual Production Market, Key Findings
Global Virtual Production Market (USD million), 2019-2032
2019H 2020H 2021H 2022H 2023A 2024E 2025F 2026F 2027F 2028F 2029F 2030F 2031F 2032F
Copyright © 2024, Fortune Business Insights
Global Virtual Production Market Opportunity (Y-o-Y, %), 2020-2032
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
69
Global Virtual Production Market, By Type
Table : Global Virtual Production Market Revenue and Forecast (USD Mn), By Type, 2019 – 2032
Type
Type
2019H
2020H
2021AH
2022A
2023E
2024F
2025F
2026F
2027F
2028F
2029F
2030F
2031F
2032F
Technology/System
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
CAGR
(20242032)
XX.X%
Services
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX.X%
Total
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX.X%
Figure: Global Virtual Production Market Share (%), By Type, 2023 & 2032
2023
2032
Technology/System
Copyright © 2024, Fortune Business Insights
Services
70
Global Virtual Production Market, By Application
Table : Global Virtual Production Market Revenue and Forecast (USD Mn), By Application, 2019 – 2032
2019H
2020H
2021AH
2022A
2023E
2024F
2025F
2026F
2027F
2028F
2029F
2030F
2031F
2032F
TV series
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
CAGR
(20242032)
XX%
Commercial Ads
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Movies
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
E-sports
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Others
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Total
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Application
Application
Figure: Global Virtual Production Market Share (%), By Application, 2023 & 2032
2023
2032
TV series
Copyright © 2024, Fortune Business Insights
Commercial Ads
Movies
E-sports
Others
71
Global Virtual Production Market, By Region
Table : Global Virtual Production Market Revenue and Forecast (USD Mn), By Region, 2019 – 2032
2019H
2020H
2021AH
2022A
2023E
2024F
2025F
2026F
2027F
2028F
2029F
2030F
2031F
2032F
North America
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
CAGR
(20242032)
XX%
South America
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Europe
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Middle East & Africa
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Asia Pacific
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Total
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Region
Region
Figure: Global Virtual Production Market Share (%), By Region, 2023 & 2032
2023
2032
North America
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South America
Europe
Middle East & Africa
Asia Pacific
72
North America Market Analysis, Insights & Forecast
Chapter 06
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73
North America Virtual Production Market, Key Findings
•
Text Analysis
North America virtual
production market was
valued USD XX million
in 2023, and is
expected to grow with
CAGR of XX.X % to
reach USD XX million
by 2032
Copyright © 2024, Fortune Business Insights
74
North America Virtual Production Market, Key Findings
North America Virtual Production Market (USD million), 2019-2032
2019H 2020H 2021H 2022H 2023A 2024E 2025F 2026F 2027F 2028F 2029F 2030F 2031F 2032F
Copyright © 2024, Fortune Business Insights
North America Virtual Production Market Opportunity (Y-o-Y, %), 2020-2032
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
75
North America Virtual Production Market, By Type
Table : North America Virtual Production Market Revenue and Forecast (USD Mn), By Type, 2019 – 2032
Type
Type
2019H
2020H
2021AH
2022A
2023E
2024F
2025F
2026F
2027F
2028F
2029F
2030F
2031F
2032F
Technology/System
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
CAGR
(20242032)
XX%
Services
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Total
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Figure: North America Virtual Production Market Share (%), By Type, 2023 & 2032
2023
2032
Technology/System
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Services
76
North America Virtual Production Market, By Application
Table : North America Virtual Production Market Revenue and Forecast (USD Mn), By Application, 2019 – 2032
2019H
2020H
2021AH
2022A
2023E
2024F
2025F
2026F
2027F
2028F
2029F
2030F
2031F
2032F
TV series
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
CAGR
(20242032)
XX%
Commercial Ads
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Movies
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
E-sports
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Others
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Total
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Application
Application
Figure: North America Virtual Production Market Share (%), By Application, 2023 & 2032
2023
2032
TV series
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Commercial Ads
Movies
E-sports
Others
77
North America Virtual Production Market, By Country
Table : North America Virtual Production Market Revenue and Forecast (USD Mn), By Country, 2019 – 2032
2019H
2020H
2021AH
2022A
2023E
2024F
2025F
2026F
2027F
2028F
2029F
2030F
2031F
2032F
U.S.
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
CAGR
(20242032)
XX%
Canada
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Mexico
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Total
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX%
Country
Country
Figure: North America Virtual Production Market Share (%), By Country, 2023 & 2032
2023
2032
U.S.
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Canada
Mexico
78
South America Market Analysis, Insights & Forecast
Chapter 07
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79
Europe Market Analysis, Insights & Forecast
Chapter 08
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80
Middle East and Africa Market Analysis, Insights &
Forecast
Chapter 09
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81
Asia Pacific Market Analysis, Insights & Forecast
Chapter 10
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82
Company Profiles
Chapter 11
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83
Competition Dashboard (1/2)
Companies
Adobe
Autodesk, Inc.
HTC Corporation
Sony Corporation
ARRI AG
Headquarters
California, United States
California, United States
Taoyuan City, Taiwan
Tokyo, Japan
Munich, Germany
Revenue
USD 19.41 Bn (2023)
USD 5.00 Bn (2023)
USD 143.4 Mn (2022)
USD 87.01 Bn (2023)
~USD 540.0 Mn (2022) (Paid
Database)
Product
Offerings
Key Strategy
 Cinema Camera
 VENICE
 Digital Media
 Post-Production Software
 Adobe Premiere Pro
 Flame
and Adobe Premiere
 Maya
Rush
 Arnold
 Adobe After Effects
 ShotGrid
 Frame.io
 3ds Max
P
C
 HTC Smart Devices
 VENICE 2
 HTC VIVE Mars
 Crystal LED Panels
CamTrack
 ZRD-B12A
 ZRD-B15A
C
C
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E
P
Collaboration
P
Product Launch
C
R
 ARRI Solutions Labs
 ARRI Stage London
P
P
Recognition
E
Expansion
A
Acquisition
84
Competition Dashboard (2/2)
Companies
Mo-Sys Engineering Ltd.
Pixotope
FuseFX
80six
TREE DIGITAL STUDIO
Headquarters
England, United Kingdom
Oslo, Norway
California, United States
Tel Aviv, Israel
Pennsylvania, United States
Revenue
~USD 9.0 Mn (2021) (Paid
Database)
~USD 69.8 Mn (2021) (Paid
Database)
~USD 26.5 Mn (Paid
Database)
~USD 5.2 Mn (2022) (Paid
Database)
 DIGITAL GARDEN
 CRANK
Product
Offerings
 Mo-Sys Virtual Production
Pro
 StarTracker Studio
 Mo-Sys Cinematic XR Focus
 FuseFX virtual production
services
 Virtual Production Stage
 FuseFX's cloud edge
framework
 Pixotope Graphics VS-AR
 Pixotope Talent Tracking
 Pixotope Camera Tracking
 LUDENS
 REALIZE
 Media Garden
 Fuze
 Global Service
Key Strategy
C
P
C
C
P
C
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Collaboration
E
P
Product Launch
R
Recognition
E
Expansion
A
Acquisition
85
Adobe (1/4)
Company’s Overview
Registered Name
Adobe
•
Adobe is the most expanded software company that provides
products and services used by professionals, including video
editors, graphic and experience designers, and consumers, for
creating, managing, measuring, delivering, and optimizing
content and experiences across smartphones, personal
computers, and other electronic devices.
•
The company's businesses are organized into three reportable
segments: Digital Media, Digital Experience, and Publishing and
Advertising.
•
Digital Media business offers products, services, and solutions
that enable teams, individuals, and enterprises to generate,
publish and endorse content anywhere and accelerate
productivity by streamlining and collaborating on documents
and creative content.
Global Headquarters
California, United States
Key Management
Shantanu Narayen (CEO)
Employee Count (2023)
•
This segment is further centred on Adobe Creative Cloud and
Adobe Document Cloud, which include Premiere Pro, After
Effects, Frame.io, and many more products.
•
Frame.io, a cloud-based video collaboration platform provider
in acquisition with Adobe, provides a cloud-native video
collaboration platform by integrating with Premiere Pro and
After Effects, which enable video creators to request and
receive simplified frame-specific comments directly in those
applications.
29,945
Total Revenue (2023)
USD 19.41 Billion
Copyright © 2024, Fortune Business Insights
Business Segment
 Subscription
 Digital Media
 Digital Experience
 Publishing & Advertising
 Product
 Services and Other
Product Segment
 Digital Media
 Creative Cloud
• Adobe Premiere Pro and
Adobe Premiere Rush
• Adobe After Effects
• Frame.io
Source: Company Website, Annual reports, Investors Presentations, Fortune Business Insights Analysis, 2024
86
Adobe (2/4)
Figure: Revenue Share Breakdown, By Business Segment (%), 2023
Figure: Revenue (USD Billion), 2021-2023
17.61
15.79
19.41
2.4% 3.4%
Subscription
Product
Services and Other
94.2%
2021
2022
2023
Figure: Revenue Share Breakdown, By Subscription Segment (%), 2023
1.5%
Figure: Revenue Share Breakdown, By Digital Media (%), 2023
19%
Creative
Cloud
Digital Media
25.2%
Digital Experience
73.2%
Publishing & Advertising
Document
Cloud
81%
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Source: Company Website, Annual reports, Investors Presentations, Fortune Business Insights Analysis, 2024
87
Adobe (3/4)
Recent Development
Total Revenue Share Breakdown, By Region/Country (%), 2023
14.8%
•
In May 2023, Vizrt, a solution provider in real-time graphics and live production for
content creators, partnered with Adobe to integrate Vizrt’s suite of products with
Adobe's multiple workflows. Vizrt will create a new sequence to integrate its flagship
Media Asset Management (MAM), Viz One solution in Adobe After Effects, Premiere
Pro, and Adobe Photoshop.
•
In September 2022, Adobe launched a new Frame.io Camera to Cloud (C2C) cloudbased solution for virtual production by integration with Mo-Sys. This solution enables
video professionals to visualize the effects of scenes that come to real life in Frame.io,
allowing editors to edit shows and movies while they are still being shot.
Americas
25.1%
60.0%
EMEA
APAC
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Source: Company Website, Annual reports, Investors Presentations, Fortune Business Insights Analysis, 2024
88
Adobe (4/4)
Virtual Production at Scale
• Adobe collaborated with Magicbox, a virtual production LED studio driven by NVIDIA and Frame.io’s Camera to Cloud (C2C) technology, to introduce end-to-end workflow live production
demonstrating good productions with innovative technology.
• The Magicbox Mobile Virtual Production Trailer is used for a virtual studio setup integrated with NVIDIA A6000 GPUs, RED KOMODO Cameras, and Teradek Cube 655s for on-site shoot
capture.
• The footage is uploaded to Frame.io by using Camera to Cloud technology and revised remotely with Adobe’s After Effects and Premiere Pro which is further sent for final review and
approval through Frame.io.
Edit Remotely
Uploads directly
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Source: Company Website, Annual reports, Investors Presentations, Fortune Business Insights Analysis, 2024
Final Review & Approval
89
Recent Developments

Text Analysis
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90
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