MAN 690
Innovation Management
Spring Term 2024
Prof. Dr. Karin Hoisl
Chair of Organization and Innovation
Course Outline
1.
Introduction
2.
Patterns of Innovation
3.
Sources of Innovation
4.
Incentives for Innovation
5.
Organizing for Innovation
6.
Innovation Strategy
7.
Diffusion & Commercialization of Innovation
8.
Wrap-up
© Prof. Dr. Karin Hoisl
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Agenda
• What did we do?
• The Exam
• Sample question
© Prof. Dr. Karin Hoisl
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What did we do?
Class
Time
Indicative topic and literature
1
Feb 20
2
Feb 27
3
Mar 5
on
ZOOM?
4
Mar 12
5
Mar 19
6
Mar 26
Apr 2
Apr 9
7
Apr 16
Introduction
Course outline, the goals, the exam, some key definitions
Patterns of Innovation
Patterns of innovation, standards, dominant designs, different types of innovators
Guest Lecture (1)
Environmental Innovation (The Case of Enpal, an Energy Start-up)
Jonas Klus
Global Leader Expansion & Managing Director, Enpal GmbH
Sources of Innovation
Firm-internal and external sources of innovation, Open vs. Closed Innovation
Incentives for Innovation
Individual and organizational motivation and incentives to innovate
Easter Break
Easter Break
Guest Lecture (2)
Innovation in Circularity to Drive Enterprise Value (Necessity as a Source of Innovation)
Dr. Vladislav Kulikov
Director, Strategy& (PWC)
Jonathan Pokall
Senior Associate, Strategy& (PWC)
Organizing for Innovation
Size and organizational structure of the innovating firm, corporate culture
8
Apr 23
9
Apr 30
10
May 7
11
May 14
12
May 21
Innovation Strategy
Elements of an innovation strategy: Technology analysis, demand analysis, competition analysis, R&D Portfolio Management
Guest Lecture (3)
How Healthy Companies Kill Innovation (Resistance against Innovation and Internal Venturing)
Claus von Riegen
Vice President, Head of Business Model Innovation, SAP
Guest Lecture (4)
A Story of Platforms, Crowds, and AI (How ICT innovation enables business model innovation)
Dr. Sebastian Hetzler
Co-CEO IMTF SA
Diffusion & Commercialization of Innovation
Markets for technology, diffusion of innovation, commercialization modes
Wrap-up
Summary and exemplary exam questions
© Prof. Dr. Karin Hoisl
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Agenda
• What did we do?
• The Exam
• Sample question
© Prof. Dr. Karin Hoisl
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The Exam
• Exam: t.b.d. / Resit exam: t.b.d.
• Closed book exam (no consultation of handouts, notes or
textbooks)
• 60 minutes (maximum of 60 points)
• Exam “style”: Multiple-choice, short questions, and a case.
• Questions have a time indication in minutes that serves as a
reference for the working time needed.
• Relevant for the exam: content discussed in class and guest
lectures.
© Prof. Dr. Karin Hoisl
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Agenda
• What did we do?
• The Exam
• Sample question
© Prof. Dr. Karin Hoisl
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Sample Question (1/...)
Question 1: The naval industry in the 19th century
[24 points]
Up until the early 19th century the sailing ship technology has continuously been improved
with ships becoming bigger and faster. Yet, there is a natural limit to a sailing’s ship speed
and the sailing technology is highly dependent on weather conditions. In 1807, Robert
Fulton, an independent inventor, developed the first commercially successful coal-fueled
steamboat. Back then, the steamboat technology was developed for river traffic only,
because on rivers the wind is typically low and the shore for reloading coal is close. In 1819,
the American packet “City of Savannah” was the first ship to cross the Atlantic under
steam. Yet, before it reached Ireland it used up its coal and had to run up its sails. Not until
1871, 64 years after Fulton, the British Navy launched the first
ocean-going warship without any sails. As the steamboat
technology improved, transatlantic travel time could be
reduced from roughly two months on a sailing ship to a
little over two weeks on a steamship.
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Sample Question (1/...)
(a) Please critically (+/-) discuss whether steamships can be
considered a disruptive innovation, as defined by Clayton
Christensen. [9 points]
© Prof. Dr. Karin Hoisl
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Sample Question (1/...)
(a) Please critically (+/-) discuss whether steamships can be
considered a disruptive innovation, as defined by Clayton
Christensen. [9 points]
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Sample Question (1/...)
(b) Please verbally apply the concept of the S-curve to the naval
industry of the 19th century. Please discuss two challenges of
using S-Curves as a means for technology analysis in the naval
industry. [8 points]
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Sample Question (1/...)
(b) Please verbally apply the concept of the S-curve to the naval
industry of the 19th century. Please discuss two challenges of
using S-Curves as a means for technology analysis in the naval
industry. [8 points]
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Sample Question (1/...)
(c) Please discuss how and for whom the emergence of steamboats
could have led to an Innovator’s Dilemma within the naval
industry of the 19th century. [7 points]
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Sample Question (1/...)
(c) Please discuss how and for whom the emergence of steamboats
could have led to an Innovator’s Dilemma within the naval
industry of the 19th century. [7 points]
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Multiple Choice Question(MCQ) - Example
3. A company creating a new independent subsidiary to
commercialize an innovation is an example of: [2 points]
A. Joint venturing
B. Acquisition
C. Strategic alliance
D. Spinoff
E. All of the above
F. None of the above
Answer: __________________
Multiple Choice Question(MCQ) Instructions
Answers to the MCQs should be clear and legible. Illegible
answers will be considered incorrect.
The Dos:
The Donts:
Write your answer in the
space provided.
Do not check (🗸) one of the
response options.
Use capital letters
(A, B, C, D, E, F).
Do not use small letters (a, b, c,
d, e), where ‘a’ and ‘d’ look
similar.
Provide only one answer and
cross out rough work.
Do not provide multiple
responses.
Thank you for your attention and
your contributions to class
discussions
&
good luck for the exam!
© Prof. Dr. Karin Hoisl
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