lOMoARcPSD|42288725 Inside LVMH certificate 2023 Cartes Quizlet Sémiotique et Communication médiatique (Sorbonne Université) Scanne pour ouvrir sur Studocu Studocu n'est pas sponsorisé ou supporté par une université ou un lycée Téléchargé par Paula De La Calle (pauladela04@gmail.com) lOMoARcPSD|42288725 Le moyen le plus rapide de crŽer des flashcards 3 Outils pour Žtudier Votre espace Obtenir un essai É GŽnŽrer Vous pouvez tout demandÉ inside LVMH certificate 2023 13 personnes Žtudient cette liste en ce moment Cartes Apprendre 5.0 (5 Žvaluations) Test Associer Q-Chat Obtenir un indice Quel secteur d'activitŽ de LVMH a gŽnŽrŽ la Mode et maroquinerie plus grande part des revenus en 2022 ? 1 / 48 hashanipeza Partager Top crŽateur sur Quizlet Module 1, 2 & 3 Gagnez du temps gr‰ce aux Notes magiques GŽnŽrez instantanŽment des flashcards, des tests d'entra”nement et plus encore Listes Žgalement consultŽes LVMH Toutes les questions Inside LVMH Final Quiz Honors ch 69 termes 95 termes 26 termes Aper•u Cthirion moymoyy19 Aper•u Termes dans cette liste (48) Quel secteur d'activitŽ de quizlett Ordre d'origine Mode et maroquinerie LVMH a gŽnŽrŽ la plus grande part des revenus en 2022 ? Combien de magasins 5 600 magasins LVMH g•re-t-il ? Brainpower Read More Qu'est-ce qui n'est pas un SŽlection de produits standard facteur clŽ pour Selective Retailing Maisons ? Laquelle de ces Maisons est CHAUMET la plus ancienne ? Parmi les activitŽs suivantes, Automobile laquelle ne fait pas partie du secteur Autres activitŽs ? Quelles Maisons font partie STELLA par Stella McCartney, ACQUA DI de la division Parfums et PARMA CosmŽtiques ? Combien d'employŽs 196 000 employŽs, dont 71 % sont des femmes travaillent chez LVMH et combien y a-t-il de femmes ? Quel est le plus ancien Domaine des Lambrays (le plus ‰gŽ) & domaine viticole et la Eminente (le plus jeune) marque la plus jeune de la division Wines & Spirits ? Quelle maison de mode au Loewe sein du groupe a ŽtŽ fondŽe en 1846? Combien y a-t-il de Maisons Plus de 75 au sein du groupe LVMH ? SŽlectionnez les phrases á Omnichannel is a client-centric approach appropriŽes relatives ˆ la aimed at providing a consistent, qualitative, and stratŽgie omnicanale LVMH seamless customer experience across all channels and geographies. á Establishing a smooth omnichannel customer experience requires cross-collaboration across all teams, departments, and through all activities - from warehouses to stores. Looking at distribution, is YES Brick and Mortar still an important part of the luxury story? Which characteristics may á Price help to measure the á Quality luxuriousness of an offer? á Scarcity á Signed by brands. á Controlled channels á Personalized services á Delivering experiential rewards How do Fashion & Leather By mastering their distribution Goods Maisons offer their client•le unique customer experiences? According to Erwan TRUE Rambourg the young generation of luxury buyers have transformed the luxury industry in certain areas such as casualisation, social media or values. According to Bain & 33% of the luxury sales Company, by 2030, online sales will represent... What are the core values of á Creativity & Innovation LVMH? á Entrepreneurial spirit á Quest for excellence á Sense of commitment What challenges can you be á Integrating the human sensibility within faced with when innovating innovation in the luxury sector? á Finding the right pace of innovation How are eco-conscious á Rethinking the product as a service (rental) customers adapting their and not only a good to own consumption? á Rediscovering vintage products According to Anne Michaut, á Consumers have a range of consumption select key principles of motivations. Luxury á Consumers tend to express their values through the brands they select. á Brands can become powerful personal branding tools as they project clear and strong values. á Brands can deliver higher perceived value to their customers by expressing their own values. Emotional value... ... is about the ability of brands to create affective responses all the way to strong emotions of joy and pride, and to identify and nurture these emotions. A commonly used definition TRUE of Sustainability is based on three pillars: maximising simultaneously the biological system goals, economic system goals, and social system goals. Sustainability and AGREE sustainable development can be seen as the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. According to Serge á Quality beyond aesthetic Carreira, which are the á Legacy beyond desire essential values of luxury? á Emotion beyond ownership á Creativity beyond trends The circular economy is a TRUE model of production and consumption which involves sharing, leasing, reusing, repairing, refurbishing, and recycling existing materials and products as long as possible. How is Sephora reducing á by using renewable energy contracts CO2 impacts? á by reducing the packaging á by promoting "Good for" sustainable product selection What are the talent-centric á 50% of women in key positions by 2025 objectives to foster an á 2% of people with disability by 2025 inclusive culture at LVMH? á 30% of people of color in leadership positions in the US by 2026 The Life Cycle Assessment TRUE (LCA) is a methodology assessing the environmental impacts that are associated with the whole life cycle of a product, process or service. How is Parfums Christian á by cultivating flowers on a regenerative way Dior committed to protect within the upstream supply chain flowers? á by helping reintroduce flowers into agricultural ecosystems Louis Vuitton launched in THE ANSWER THAT IS NOT A PILLAR ON THIS 2020 its Committed Journey PROGRAM: Foster sustainable viticulture program, with an environmental roadmap based on three pillars. Which of the following are á Protect Biodiversity part of LVMH's LIFE 360 á Fight Climate Change Program to positively impact á Circular Economy the environment? á Transparency What is the goal of the Bee A platform that offers more transparency on the Respect platform? supply chain and whole life cycles of Guerlain products How can you help your á Being aware that out-group bias exists and we (future) organisation harness are all prone to it diversity in a way that á Being open to difference and learning helps promotes greater inclusion? counter- act exclusion á Acting as an ally when you see inequity or exclusion The goal of the IME (Institut Transmit savoir-faire des Metiers d'Excellence) is to... ACCORDING TO FABRIZIO YES BUONAMASSA FROM BVLGARI, DESIGN CAN BE SEEN AS ART APPLIED TO INDUSTRY. AT LOUIS VUITTON, WHAT Researching DOES EVERY DESIGN PROJECT START WITH? WHAT FIELDS ARE Arts, Sciences, Engineering and design INCLUDED IN THE ASCEND FRAMEWORK PRESENTED BY THOMAì SERDARI WHICH ORGANISES THE UNDERSTANDING OF CREATIVITY? According to Alice Litscher, Collecting, Experimentation, Making what are the 3 steps of the creative process ? ACCORDING TO CAROLE engage customers and make Veuve Clicquot BILDƒ, HER FIRST ROLE AS the most desirable Champagne brand. MARKETING AND COMMUNICATION DIRECTOR FOR VEUVE CLICQUOT IS TO... AT LOUIS VUITTON, THE by reusing existing materials for the creation of VISUAL STUDIO TEAM PUTS window schemes, SUSTAINABILITY AT THE by reusing previous schemes in new HEART OF DESIGN & incarnations PROCESS BY... by constantly questioning materials and production techniques. A BRAND DNA IS BASED Heritage & values ON... AMONG THE FOLLOWING, * Exceptional Design WHICH ONES ARE * Craftsmanship FEATURES OF PRODUCT SUPERIORITY ACCORDING TO ANNE MICHAUT FROM HEC PARIS? THE BRAND HAS TO DISAGREE ALWAYS MODERNIZE FOLLOWING THE EVOLVING DEMANDS OF THE CUSTOMERS, EVEN IF IT MEANS SACRIFICING SOME OF ITS HISTORY AND LEGACY. WHEN TALKING ABOUT A color, an emblem, a shape, a print, a way of CODES, A SUBTLE SIGNAL using material. COULD BE... According to Nina Cooper Agree from Parfums Christian Dior, a key challenge in the omnichannel world is to talk to different customers through various channels while conveying the same message BASED ON THE brand * Reflect strong values and committment management STORIES * Deliver strategies aligned with the DNA of the FROM SOME OF THE LVMH brand MAISONS, CHOOSE * Activate omnichannel plans APPROPRIATE PROPOSALS FOR BRANDS TO ATTRACT AND ENGAGE CUSTOMERS. THE FOUR PILLARS OF YES SEPHORA'S BRAND ARE: INNOVATION, CURATION, CUSTOMER OBSESSION, CELEBRATION. BRAND MANAGEMENT YES ALWAYS STARTS BY UNDERSTANDING THE BRAND, WHAT MAKES IT UNIQUE AND RELEVANT FOR CUSTOMERS. 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