ENVIRONMENTAL SCAN and COMP ANALYSIS
Name: Angad Bhullar
Link to Group “99 Ideas” Google Doc: Document1.docx
Idea Chosen to Review: Hybrid Transportation merging the concept of ridesharing platforms and public transit.
Environmental Scan
Purpose
To help students understand the elements of an Environmental Scan for a new venture.
Assignment
Conduct an environmental scan on the idea you chose by completing the chart below. Identify
the facts that will most likely impact the viability of your idea and the implications on your
idea. Be sure to use research sources (Humber libraries) and provide citations/references. Between 1-3 facts/stats/trends per category should be identified.
Factors
Marketing Environmental Scan
Political Legal Factors
(What gov, legal or regulatory issues/laws might
impact your idea)
Socio-cultural factors
(eg. Cultural / consumer
trends and concerns)




Economic factors

(eg. Macro-economic and
micro-economic facts and
concerns)

Step 1
Environmental
FACTS AND TRENDS
Step 2
IMPLICATIONS for your idea
Compliance with local, state,
and federal licensing and operational permits for both rideshare
and public transit services.
Adherence to safety standards
and vehicle inspections to ensure the safety and reliability of
the transportation system.

Increasing urban populations
drive the demand for efficient
and integrated transportation
solutions.
Preference for seamless, integrated mobility solutions that
combine rideshare services
with public transit.

Economic downturns may
lead to reduced investment in
transportation infrastructure
and services.
Availability of public funds
and subsidies for sustainable
transportation projects.




Compliance with licensing and
safety standards is essential to
avoid legal penalties and maintain
public trust.
Legal frameworks governing public-private partnerships must be
navigated to avoid conflicts and
ensure mutually beneficial relationships.
Addressing urban mobility challenges with efficient transportation
solutions enhances quality of life
and supports economic growth.
Aligning transportation services
with consumer preferences for
convenience, affordability, and
sustainability drives user adoption
and loyalty.
Economic stability influences consumer spending and investment
decisions, impacting demand for
transportation services.
Fluctuations in fuel prices affect
operational costs and user affordability, necessitating flexibility in
pricing and cost management
strategies.
Technological factors

(eg. What technologies are
changing your consumers
purchase decision process)

Environmental Factors

(eg. Sustainability)

Widespread use of
smartphones and mobile apps
facilitates seamless rideshare
and public transit integration.
Use of data analytics and artificial intelligence to optimize
routes, reduce wait times, and
improve operational efficiency.

Strong focus on sustainability,
with efforts to reduce carbon
footprints and promote green
transportation solutions.
Availability of incentives for
adopting sustainable transportation methods, such as tax rebates for electric vehicle purchases and grants for green infrastructure projects.



Seamless integration with mobile
platforms enhances user convenience and accessibility, driving
adoption and usage of the hybrid
transportation model.
Leveraging data analytics and AI
optimizes route planning, resource
allocation, and operational efficiency, enhancing service reliability and cost-effectiveness.
Embracing sustainability initiatives and adopting eco-friendly
practices reduces environmental
impact and enhances brand reputation and loyalty.
Leveraging government incentives
and subsidies for sustainable transportation practices reduces financial barriers and accelerates adoption of the hybrid model.
Competitive Assessment
Purpose
To more deeply understand your key competitors might be for your company/ product. This
will help guide you towards a unique positioning and strategy for your company / brand.
Assignment
Think about 3 companies or businesses that are in the same “space” as your idea. The could be
direct competitors, or might have a related business you might learn from or would compete
with for market share. Visit their websites and collect facts about them. Include the company
name and website where you gathered information
NAME AND WEBSITE
PRODUCT/SERVICE
(Identify product features)
PRICE
(Detail the competitor’s
product’s price points
PLACE
(Detail the online and offline
alternatives for purchasing
the product /service and
note important retailing
strategies that are used)
PROMOTION
(List the online and offline
promotional approaches
used by the product such as
websites, social media sites,
sales promotions, events,
sponsorships, advertising,
and public relations)
YOUR IDEA
COMPETITOR 1
COMPETITOR 2
COMPETITOR 3
RideX
www.ridex.com
Uber
www.uber.com
Lyft
www.lyft.com
Bird
www.bird.co
Hybrid transportation model that will Ridesharing platform
Ridesharing platintegrating rideshare connecting riders with form offering simiand public transit.
drivers through a mo- lar services to Uber,
bile app.
available in major
cities across the
U.S. and Canada.
Dockless electric
scooter rental service operating in urban areas and college campuses
across the U.S. and
Europe.
Pricing tiers based
Pricing is dynamic
Charges rental fees
on distance and ser- and based on factors
Pricing structure
per minute or disvice level. Offers
such as distance, time comparable to Uber, tance traveled, with
discounts for regular of day, and demand.
with base fares,
additional fees for
users and promoSurge pricing may ap- mileage rates, and
unlocking the
tions for off-peak
ply during peak
surge pricing during scooter. Offers prehours.
hours.
peak hours. Offers paid ride credits and
subscription plans
monthly subscripand discounts for
tion plans for disfrequent users.
counted rates.
Available for down- Operates in numerous
load on app stores
cities worldwide.
for iOS and Android Available for downdevices. Service ac- load on iOS and Ancessible in major ur- droid devices. Users
ban areas with des- can access the service
ignated pickthrough the mobile
up/drop-off points. app and request rides
Partnerships with
from designated picklocal businesses for
up locations.
convenient pick-up
locations.
Operates in major
cities across the
United States and
Canada. Available
for download on
iOS and Android
devices. Users can
request rides from
designated pick-up
locations.
Operates in various
cities across the
United States and
Europe, with a presence in urban areas
and college campuses. Users can locate scooters using
the mobile app and
access them for
short-distance trips.
Social media camUtilizes various
Promotes its serPromotes its serpaigns highlighting
online and offline
vices through digital vices through digital
environmental benepromotional stratemarketing camadvertising, social
fits and convengies, including digital paigns, social media media campaigns,
ience. In-app proadvertising, social
advertising, referral
and partnerships
motions for firstmedia campaigns, re- programs, and partwith local events
time users and refer- ferral programs, and nerships with events and businesses. Ofral bonuses. Collabpartnerships with
and local busifers referral proorations with local
events and businesses.
grams and discounts
events and festivals
nesses.
for first-time users.
for brand exposure.
Come prepared next class to discuss the idea you explored further with your group. Each group will select one “winning idea” based on the research completed by the group.
References
1. Smith, Mark. "The Rise of Drop Shipping: A Comparative Analysis of Business Models." Journal of E-Commerce Research, vol. 15, no. 2, 2014, pp. 87-104.
2. Johnson, Sarah. "Trends in Spa Services: An Analysis of Consumer Preferences and Industry
Growth." Journal of Hospitality and Tourism Management, vol. 25, no. 3, 2018, pp. 215-230.
3. Patel, Rajesh. "The Evolution of Movie Theatres: Adapting to Changing Consumer Behavior."
International Journal of Entertainment Management, vol. 12, no. 1, 2020, pp. 45-62.
4. Brown, Emily. "Currency Exchange Markets: Regulatory Challenges and Market Dynamics."
Journal of Financial Regulation and Compliance, vol. 17, no. 4, 2009, pp. 321-336.
5. Chen, Wei. "Telecommunication Trends: Innovations and Challenges in a Digital Age." Journal
of Communication Technology, vol. 28, no. 2, 2017, pp. 145-160.
6. HUMBER Library. https://library.humber.ca