Strategic
Destination
Strategic Map Example: QHSE Department
Mission
A statement detailing where you aspire to be
Vission
A statement defining what you want to do
Strategic Priorities
ImproveProduct Quality
Cost Reduction
Strategic Results
Unique Innovation in Each Product,
2X Revenue
Financial
Strategic Objectives
Decrease
Expenses
Increase
Profitability
KPIs
Increase
sales
Revenue
Targets
Programs
Decrease Expenses: Reduce Cost per Unit
reduce > 5%
of Cost
Implement Budget, Supplier
discount, lean
manufacturing.
Increase Profitability
+5 % This year
Economies of Scales
Increase Sales Revenue
+5% This year
Descrease lead time
Learning &
growth
Internal
Customer
Produce High Quality Product/Services:
Zero Complaints Revise specifications
Reduce No. of Customer Complaints
Produce
High-Quality
Product
Improve
process
Efficiency
Provide
Leadership
Training
Be first
choice vs
Competitors
Maintain Safe
work
Environment
Cross
Training
Employees
Retain
Customers
Lead in
innovation
Employee
Satisfaction
Be first choice vs Competitors:
% Market Share
No. of Project
awarded
Maintain/develop
relationship with customers
Retain Customer: % Customer churn
> 95 %
Identify the reasons why
customers leave find
solutions
Reduce Wastes
Implement Lean
Manufacturing
Zero Incident
Regular Safety meetings
2 New Products
Brainstorming sessions
> 85%
Effective meetings, decision
making, and delegating.
> 85%
Create new roles
> 90%
Conduct Survey
Improve Process Efficiency: Remove
Non Value added process
Maintain Health & Safety:
Reduce No. of Work place incodent
Lead in Innovation:
Number of new product developped
Provide Leadership Training:
No. of who say they're receiving
effective training.
Cross-training Employees:
% Employees trained areas
Employee Satisfaction:
% of Emp Satisfaction rate