KPIs made by Team “Trumpple” for next 3 Months:
1. Market Research Metrics:
•
Conduct surveys or interviews to gauge interest and demand for a cloud-based
financial management platform.
• Measure awareness and perception of Trumpple among target customers
compared to competitors.
2. Pre-launch Sign-ups:
•
Track the number of users who sign up for early access or updates before the
official launch to gauge initial interest and generate leads.
3. Website Traffic and Engagement:
•
Monitor website traffic, page views, and bounce rates to assess the effectiveness of
pre-launch marketing efforts and user engagement with Trumpple's online
presence.
4. Social Media Engagement:
•
Measure engagement metrics such as likes, shares, comments, and follower
growth across social media platforms to gauge interest and traction among
potential users.
5. Beta Test Participation:
•
Track the number of users who participate in beta testing and gather feedback on
usability, functionality, and overall satisfaction with the product.
6. Partnership and Collaboration Development:
•
Monitor progress in establishing partnerships or collaborations with relevant
organizations, such as accounting firms or financial institutions, to expand reach
and credibility before launch.
7. Press and Media Coverage:
•
Measure the quantity and quality of press mentions, media coverage on different
famous blog platforms, and industry publications featuring Trumpple to assess
brand visibility and positioning before launch.
8. Lead Generation and Conversion:
•
Track the number of leads generated through pre-launch marketing activities and
measure conversion rates from leads to sign-ups or early adopters.
9. Feedback Collection and Iteration:
•
Gather feedback from potential users through surveys, focus groups, or usability
testing sessions to identify areas for improvement and iterate on the product before
launch.
10. Team Readiness and Preparedness:
•
Assess the readiness of the team in terms of product development, marketing,
sales, and customer support to ensure a smooth and successful launch.
By monitoring these KPIs before the launch of Trumpple, the team can evaluate the
effectiveness of their pre-launch efforts for the first 3 months of cohort, for the next 3
months the KPIs will be different and after the launch of MVP, identify areas for
improvement, and make necessary adjustments to maximize the product's potential
success upon release.