VALUE PROPOSITION CANVAS
1. Who is your customer?
a. Who needs it and why
b. Customers = people
c. Sub-segments
2. What benefits can our customers expect from our products and services?
a. Benefit
Customer profile:
!!!Rank based on importance!!!
-
-
Jobs
o
Pains
o
o
Gains
o
What needs to be done
Annoyances in the way of getting the job done
Hassles
Expectations
Value map:
-
-
Products and services
o Features
o Innovative aspect
Pain relievers
Gain creators