Strategic Marketing and Entrepreneurship
Student ID: 23029804
Module Leader: Madam Madeline
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Investor Pitch
The product we are launching, focusing on solving the environmental issue of fashion
waste and the social issue of marginalized women, is ReVive Bags, a category of
upcycled yet fashionable handbags for women which will empower marginalized women
by giving them employment opportunities. By salvaging fashion waste into fantastic
handbags, ReVive Bags addresses both environmental and social crises within the
fashion industry. It fights the growing problem of waste from the fashion industry, and it
also empowers marginalized women in Pakistan. Our innovative design decreases the
amount of fashion waste and provides jobs for the impoverished.
The value of ReVive Bags is found in its wonderful combination of eco-friendliness and
style. By reusing fashion waste, we provide shoppers with a guiltless style choice that
unites eco-friendly notions with high-end design. The product influences the components
of the Triple Bottom line by benefiting people, the planet, and profit. Socially, we are giving
strength to the disadvantaged women artisans in Pakistan. Ecologically, we minimize
waste and circulate material loops (Mukendi et al., 2020). From a financial standpoint, we
are leveraging the larger sustainable fashion market which will maintain profitability and
sustainability.
ReVive Bags is highly sustainable and scalable as a business. In our production process,
we assure ethics and transparency principles of operation as well as sustainable
partnerships with fashion brands and designers. We are aligned with Sustainable
Development Goal 12: Responsible consumption and production, dedicated to a world
with sustainable and equitable prosperity.
Invest in ReVive Bags and step into this revolution that the fashion industry is
experiencing, contributing positively to people and the planet.
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Presentation (Speakers Note)
Key Market Insight and Target Customer Profile
The global eco-fashion industry is booming expecting its reach to be 9.81 billion pounds
by 2027 (Adamkiewicz et al., 2022). A powerful demonstration of consumer demand for
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eco-responsible products is seen with 66% of global citizens being ready to pay extra
when buying products from sustainable brands (Puspita and Chae, 2021). ReVive Bags
mainly aims at eco-conscious millennials and Gen Z consumers, aged 18 to 35, who see
ethical consumption and sustainability as priorities. These urban populations with their
strong ecological and fashion-forward orientation, as in the principal cities of Karachi,
Lahore, and Islamabad, are a focus market.
Target Customer Profile
Demographics:
Name: Sarah Khan
Age: 25
Occupation: Marketing Professional
Income:
Location: Karachi, Pakistan
Lifestyle:

Highly values ethical as well as sustainable consumption

Chooses unique fashion statements

Willing to contribute to the environment along with social well-being.
Buying Behaviour:

Willing to invest in quality

Willing to purchase eco-friendly products

Prefers boutique experiences
Preferences:

Prefers sustainable as well as fashionable products

Appreciates brands that have an ethical production process
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Business Canvas Model
KEY PARTNERS

Fashion
KEY ACTIVITIES

designers

Marginalized
women
artisans


Ethical
suppliers

CUSTOMER
CUSTOMER
PROPOSITION
RELATIONSHIP
SEGMENTS


Procuring

fashion waste

UNIQUE VALUE
Eco-friendly
Eco-
Product
upcycled
customer
conscious
designing
handbags
services
customers
Production
of

Unique

Community

Socially-
upcycled bags
fashion
building
conscious
Training
statement
through
shoppers
Empowerment
social media
platforms


Manufacturers
marginalized

Investors
women artisans
of
Marketing and
marginalized
promotions
women

Personalized
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
Fashionforward
individuals

KEY RESOURCES

Sustainable
CHANNELS
fashion choice

Fashion
waste (fabric
commerce
scraps,
website

discontinued
textiles, etc.)

Company
website

Skilled
artisans

E-
Artisan
markets
Expert
designers
COST STRUCTURE

Procurement cost

Labour cost

Marketing cost

Overhead expenses
REVENUE STREAMS

Sales revenue from the sale of upcycled
handbags.
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