BUSINESS CANVAS MODEL
Key Partners
Key Activities
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Educational
Institutions
Technology
Partners
Content
Providers
Instructors
Curriculum
Development
Online Teaching
Student Assessment
Student Support
Marketing &
Promotion
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Value Propositions
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Quality Education
Convenience
Expert Instructors
Comprehensive
Resources
Global Reach
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Key Resources
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Educators’ Salaries
Technology Expenses
Marketing Costs
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Educators
Course Materials
Technology
Infrastructure
Marketing Team
Financial Resources
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Content Development
Operational Costs
Personalized
Support
Community
Engagement
Feedback Loop
24/7 Support
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Secondary School
Students
College
Applicants
Adult Learners
Global Audience
Channels
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Online Platform
Social Media
Email Campaigns
Educational
Portals
Partnership
Channels
Revenue Stream
Cost Structure
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Customer Relationship Customer Segment
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Course Fees
Subscription Models
Merchandise Sales
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Partnership Revenue
Explained
1. Key Partners
Educational Institutions: Collaborations with schools, colleges, and universities to offer supplementary learning.
Technology Partners: Partnerships with online learning platforms, software providers, and virtual classroom tools.
Content Providers: Partnerships with subject matter experts, authors, and curriculum developers for high-quality course
materials.
2. Key Activities
Curriculum Development: Creating engaging and comprehensive O and A-level course materials.
Online Teaching: Conducting live classes, webinars, and tutorials for students.
Student Assessment: Developing and grading quizzes, tests, and exams.
Student Support: Providing personalized feedback, counseling, and academic guidance.
Marketing and Promotion: Promoting courses through online advertising, social media, and educational fairs.
3. Value Proposition
Quality Education: Offering a well-researched, structured, and up-to-date curriculum.
Convenience: Flexible schedules, on-demand learning, and accessibility from anywhere.
Expert Instructors: Experienced educators providing personalized attention and support.
Comprehensive Resources: Access to a variety of study materials, practice tests, and revision aids.
Global Reach: Enabling students worldwide to access top-notch education without geographical constraints.
4. Customer Relationships
Personalized Support: Tailored guidance based on students' learning styles and needs.
Community Engagement: Building online forums, discussion groups, and peer-to-peer learning opportunities.
Feedback Loop: Regular surveys and feedback mechanisms for continuous improvement.
24/7 Support: Helpdesk and technical support for any issues or queries.
5. Customer Segments
Secondary School Students: Preparing for O-level examinations.
College Applicants: Aiming for strong A-level results for university admissions.
Adult Learners: Professionals or individuals seeking to enhance their qualifications.
Global Audience: English-speaking students worldwide seeking British curriculum education.
6. Key Resources
Educators: Experienced teachers and subject matter experts.
Course Materials: Comprehensive textbooks, workbooks, and online resources.
Technology Infrastructure: Reliable servers, learning management systems (LMS), and video conferencing tools.
Marketing Team: Experts in digital marketing and educational promotions.
Financial Resources: Capital for course development, platform maintenance, and expansion.
7. Channels
Online Platform: Website and mobile app for course access, enrollment, and interaction.
Social Media: Promoting courses and engaging with students on platforms like Facebook, Instagram, and LinkedIn.
Email Campaigns: Newsletters, updates, and promotional offers sent directly to subscribers.
Educational Portals: Listing courses on popular educational directories and platforms.
Partnership Channels: Leveraging collaborations with schools, educational consultants, and online influencers.
8. Cost Structure
Educator Salaries: Payment for teaching staff and subject matter experts.
Technology Expenses: Maintenance of online platforms, servers, and software licenses.
Marketing Costs: Advertising, promotions, and SEO services.
Content Development: Creating and updating course materials.
Operational Costs: Administrative expenses, customer support, and office utilities.
9. Revenue Streams
Course Fees: Tuition charges for enrolled students, varying by level and duration.
Subscription Models: Monthly or yearly access plans for ongoing courses and resources.
Merchandise Sales: Optional purchase of branded materials, books, or study aids.
Partnership Revenue: Revenue sharing with educational institutions or content providers.
Group Members
Muhammad Osama (20201-28254)
Zunaira Hassan (20212-29166)
Marium Kamal (20171-22541)