Business Review Meeting
Prepared by: Amgad Mousa
Presented by: M. Abou Sekkina
4th of June 2018
BUSINESS DEVELOPMENT TEAM STRUCTURE
Dr. Mohamed Abo Sekina
Business Development Manager
Joining Date: 15-07-2017
Eng. Ahmed Hasan Hawana
Legal Affairs
Business Development Coordinator
Mr. Ahmed Abo Ghaba (15-03-2018)
Joining Date: 22-05-2018
Mr. Abd ElRahman Dief (22-05-2018)
Mr. Amgad Mousa
Marketing and Sales Manager
Joining Date: 13-05-2018
Eng. Taher Osama
Eng. Gaber Salah
Marketing Coordinator
Outdoor Sales Representative
Joining Date: 09-11-2017
Joining Date: 05-05-2018
“Aircraft consumes much fuel while Taking off and
also startup businesses do” M. Abou Sekkina
SALES (UNITS)
Quantity
12000
11109
10000
8000
8337
6000
4000
2000
3845
4368
0
Mar-18
Apr-18
May-18
Jun-18
SALES (VALUE)
Total Value
180000
160000
140000
120000
100000
80000
60000
40000
20000
0
165581
121621
62320
Mar-18
69500
Apr-18
May-18
Jun-18
AVERAGE SELLING PRICE
Average Selling Price
16,40
16,20
16,00
15,80
15,60
15,40
15,20
15,00
14,80
14,60
14,40
16,20
16,00
15,00
Mar-18
Apr-18
May-18
15,00
Jun-18
BUYER JOURNEY
Advocate
User
Unaware
Prospect
Aware
Prospect
Interested
Customer
Trial
Stage
Regular
User
TRIAL STAGE FINDINGS
Series 1
35
30
25
20
15
10
5
0
33
12
11
6
1
Total Trials
Successful
Trials
(Immediate
Sales
Generated)
Successful
Trials (Sales
Postponed till
season)
Failed Trials
Unaccepted
Pricing
3
Unaccepted
Payment
Terms
SITUATIONAL ANALYSIS:
STRENGTHS
 Human Capital
 Structure
 Resources & Facilities
 Procedures
 Future Planning
 Legal Entity
WEAKNESSES (AREAS OF DEVELOPMENT)
 Lack of info regarding some potential markets
 Sales force
-
We’ve only one sales person needs for improvement regarding time
management, understanding marketing goals & learning ability .
 Supply Chain
-
Procurement (Raw Materials Quality & Price)
-
Warehousing (Storage Conditions)
-
Transportation delay in order submission
-
Outsourced Activities (Pelletizing)
 Operation (Cost Reduction – Product Enhancement)
 Communication among departments
 Lack of agility regarding payment terms
 Incomplete registration procedures that prevents importing raw materials
OPPORTUNITIES
 Exporting overseas
 Decision of minister of industry that allows us to import scrap at low prices
and high quality
 Fetching more info regarding new markets to fill the gap of seasonality
(Electric Hoses – Covering Films)
THREATS
 The presence of informal recyclers not bearing the bill of being officially
registered so, their production cost is low
 In the local market open account is a general trend as a method of
payment.
CORRECTIVE ACTIONS

Reallocation of human resources and activities.

Hiring of new sales person.

Continuous development for sales person either by office training or on the job training.

Proper time and territory management.

Delegating marketing coordinator to play the role of customer service.

Focusing on certain areas with higher sales potentiality to explore new customers.

Dedication of sales to the currently working season (Electric Hoses – Films) to fill
seasonality gaps.

Making trials in potential industries to reveal its fitting to our output (Ratan chairs).

Creating a new reporting system to record and follow on sales, visits and potential
customers
TOP
E:\Green Minds\Sales strategy and plan.pdf
RECOMMENDATIONS

Enhance our logistics in terms of input quality and price

Better product enhancement and development to overcome the undesired outputs
(odors – purity – humidity)

Periodic meetings among departments for better integration, involvement and
communication

Developing reporting systems among departments for better coordination (Logistics –
Marketing – Quality Control .. etc)

Modifying the payment terms in the current period to allow credit terms according to
the following:
-
50% Cash on delivery
-
50% over a month
“If you can dream it, you can do it.”
Walt Disney
Thank You