ow 0 e eso
ma
e e
ce
Whether you want to make as miuch
At the same time,, you need to deal
money
as possible or experience profit
1
and work-life balance, chronicalily
with swings in customer demand
without going broke. You need t10
overloading your staff is a guaranteed
1
detect ond adjust to these
path to disaster. Stressed-out people
fluctuations quickly. Here a1re some
make
more mistakes, are less creative,
1
and will seek an escape sooner
of the comm
i on practices high­
rather than later.
!
mana1
ge r1esources.
1
performing ,agencies use to
Match recruitment with your sa es forecast and target utilization rate.
1
rate for your staff. Then constantly mo
Have a reali'stic utmzation
· d to hire or fire staff
: nitor whether you nee
1
for the work you expect in the months aheod.
Use c:arrots and
sticks ·1n the eternal b,ati tle to ,91et ti1me tracked.
1
You can1t monagie resources effectively without doto on how they spent time. Compel people to do so with carrots.
like paying bonuses for tracked time. and sticks. such as spot checkingi their logs.
Main
· tain a lar1ge pool of reliable freela1ncers.,
Maintain relations with freelancers through your own network. those of your coworl�etrs i
and marketplaces !like Upwork or Dribbble.
Offload your own people to a marketplace.
1
When there 1.s some downtime at your agency, moke your people available on a marketplace.
Get started with a resource mana. ement tem late
Cl'ickUp
The Big IBook for Agency Project Management
I
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