※Listen carefully to the following lecture and fill the blanks
Unit 9: The Rise of Korean Brands (10.13)
Professor: Next, we will discuss the __________ of _______ brands.
Let’s focus on the __________ industry.
In _______ ________, domestic brands such as Ford, GM, and Chrysler are
popular.
However, many now choose _______ imports such as Hyundai, Kia, Toyota, and
Honda.
Today, we will discuss why this choice ________ _________.
There is a ________ difference in the ________ and __________ involved in
________ American and foreign cars.
For example, German cars are__________ and ________ incredibly
; Italian cars are made with ________ and have great ________ and emotional
________
; Japanese and, more recently, Korean cars are made to be _________, with great
attention to _____.
____ _________, American cars are not made to be long-lasting or to greatly appeal
to our emotions, nor do they have __________ _______ ________, or electronics.
Basically, they have failed to ________ ______ top European ______ models and
with lower to middle class Asian models.
The American automobile industry just hasn’t been able to build the same quality for
the same price.
The __________ problem is the______ of ________.
Many foreign car companies focus on _________.
They _________ their models year after year, as _________ issues _______, which
leads to the near ___________ of many import models.
American vision has been __________.
They tend to ________ models rather than ________ them.
This means _________ starting from the beginning, and therefore always
experiencing ______ ________.
Because of this, domestic companies haven’t achieved the ________ ________ and
_________ of imports.
______ _______, North America is an ________ society.
Rather than ________the Asian “sushi” masterpieces, it has _________ imprecise
“hamburgers.” Just as hamburgers are chosen to ______ us ______ until our next
meal, in the West, cars are created to _____ ____ ______ until something else comes
up.
In conclusion, whether people know it or not, they are correct in assuming that many
import automobiles are indeed ______ _____ US domestic ________.