5-10pages Company Profile - - Background of company Digital learning solution (vendor: content development, bespoke) Learning management system = Start with adult learning, corporate training Universal: learning management system (submission platform….) Authorised reseller in SEA Number and profile of employees – 25ppl CEO CRO (business strategic, future trend), Business director (sales) Dep: Customer Success Manager (maintaining customer relationships - CIP), Marketing Communication (marketing executive report BD), Sales Manager, 2 Sales Ninja, Corporate Account (To approach opportunity, promotion), Event Marketing lead (report to CRO), sales development, marketing & event coordinator, Profile of Marketing Department - - Background of marketing department CEO & BU found the company. No digital marketing, physically promotion & network. Latest 5 years, LinkedIn connection, email subscription model (Europe networking) Number of marketing or sales staff Headcount ratio Function and responsibilities Marketing Management Practices 4P: product, price, place & promotion - Marketing management practices or applies 1. Market Research: -roadshow, learning convection: digital learning (research, gain input & resources, advanced tech), summit, trend Conducting thorough market research to understand customer needs, preferences, and market trends. – narrow industry in MY Analyzing competitor activities and market conditions. Analyzing and comparing key performance indicators (KPIs) against direct competitors. Examining competitors' marketing strategies, product offerings, and pricing models. 2. Strategic Planning: Developing a marketing strategy aligned with the overall business goals. Identifying target markets and positioning the product or service. Golden triangle – tools for system, learning and product 3. Product Development and Management: Creating and managing a portfolio of products or services. Ensuring that products meet customer needs and are competitive in the market. 4. Pricing Strategies: Setting appropriate pricing strategies based on market conditions, competition, and value proposition. Implementing discount and promotional strategies. Bundle – course development (content dev with the help of SME) + articulate tool (for internal employee training purpose) + maintain the platform (with maintenance) Will aid customer to identify training needs and propose solution They are solution provider Customer: idea; company: solution 5. Promotion and Advertising: LinkedIn, MailChimp, website, free webinar, roadshow, convention, conference Designing and executing advertising campaigns. Utilizing various promotional channels, including digital marketing, social media, and traditional advertising. 6. Distribution and Channel Management: Developing efficient distribution channels to ensure products reach the target audience. Managing relationships with distributors and retailers. 7. Brand Management: Building and maintaining a strong brand identity. Monitoring and managing brand perception in the market. Philosophy in creating better digital solution in learning environment, making digital learning work 8. Customer Relationship Management (CRM): Implementing CRM systems to manage and analyze customer interactions. Creating strategies to enhance customer loyalty and satisfaction. 9. Data Analytics: Using data analytics tools to gather insights and make data-driven marketing decisions. Measuring and analyzing key performance indicators (KPIs). 10. Digital Marketing: Leveraging online channels for marketing, including social media, email marketing, content marketing, and search engine optimization (SEO). 11. Public Relations: Building and maintaining positive relationships with the media and the public. Managing the organization's reputation. 12. Sales Management: Coordinating sales teams and strategies to achieve sales targets. Monitoring and analyzing sales performance. - - Benchmark: Internal Benchmarking: Comparing the performance of different business units or departments within the organization. Identifying areas of improvement and sharing successful marketing strategies across the organization. Customer Satisfaction Benchmarking: Measuring and comparing customer satisfaction levels with industry benchmarks. Identifying areas where the organization can improve customer experience and loyalty. - Digital Marketing Benchmarking: Assessing the performance of digital marketing efforts by comparing metrics such as website traffic, social media engagement, and conversion rates with industry averages. Staying informed about emerging trends in digital marketing and adopting relevant strategies. - Content Marketing Benchmarking: Comparing the effectiveness of content marketing efforts, including blog engagement, social media sharing, and lead generation. Analyzing the content strategies of competitors and industry leaders. - Social Media Benchmarking: Evaluating social media performance in terms of follower growth, engagement, and sentiment. Comparing social media strategies with competitors and industry benchmarks. - Email Marketing Benchmarking: Assessing the success of email marketing campaigns by comparing metrics such as open rates, click-through rates, and conversion rates with industry averages. Staying updated on email marketing best practices and trends. - ROI Benchmarking: Comparing the return on investment (ROI) of marketing campaigns with industry benchmarks. Evaluating the efficiency and effectiveness of marketing spend. Innovation Benchmarking: Assessing the organization's innovation in marketing strategies and campaigns compared to industry leaders. Identifying opportunities to incorporate innovative approaches in marketing. - Marketing Management Issues Identification of marketing management problem 1. Consumer behaviour change Customer type: conventional 2. Data privacy and security (MNC looking for private system, own the special crafted domain, no similar platform available to others) 3. Globalization 4. Technological advancement – graphic, visual trend out 5. Budget: Variety of free open sources resources in local, customer looking for low-cost graphic & learning strategic 6. Success matrix of marketing planning is not well-planned 7. Client is not educated Development and formulation of issue/ problem 1. Continuous market research (course content updates) & customer feedback mechanism & behavioral analytics - Agile marketing strategies - Personalization 2. Compliance training, data encryption, regular internal audit, no outsourcing - transparency to customer - Cybersecurity partnership - Data minimization 3. Localization strategies - Global brand consistency - Adaptability 4. Continuous learning, training, pilot program, cross-functional collaboration - AI integration, adaptive strategies, tech integration module, hands-on labs, guests lectures 5. Cost analysis, ROI tracking, cost-effective course design, budgeting simulation - Prioritization, strategic partnership Practically and applicability of recommendations General Practical Considerations: Interactive Elements: Incorporate quizzes, discussions, and interactive elements to engage learners actively. Real-world Examples: Use real-world examples and case studies relevant to the e-learning industry. Adaptive Learning Paths: Implement adaptive learning paths based on learner progress and interests. Community Engagement: Foster a community where learners can discuss challenges and share insights. Continuous Updates: Regularly update course content to ensure relevance in the rapidly evolving field of marketing. By integrating these practical applications, your e-learning courses builder company can create a dynamic, relevant, and engaging platform for marketing professionals seeking to enhance their skills in response to contemporary challenges. Additionally, you can position your courses as not only educational but also as a resource for staying current in a rapidly changing marketing landscape. Conclusion
