WINGS DELIGHT BUSINESS PLAN DECEMBER 2023 PRESENTED TO: MS. SITTI AISHA TOTO DAWA, VANESSA JANE P. MARCOS, ALIAH FAITH E. I. ABOUT US WingDelight is the collaborative venture of two passionate food technologists, Aliah Faith Marcos and Vanessa Jane Dawa. Driven by their love for culinary innovation, the duo envisions introducing a distinctive line of buffalo chicken wings to the global market, starting with Brazil. As dedicated food technologist in the culinary field, Aliah and Vanessa bring their technical expertise to create a brand that marries flavor, quality and safety. II. PRODUCTS WingDelight proudly offers premium buffalo chicken wings, meticulously crafted in two captivating flavors – spicy and sweet. We will soon be crafting more flavors. Drawing on their food technology background, the founders ensure the use of locally-sourced, highquality ingredients, promising an exceptional culinary experience. III. OBJECTIVES The primary objectives of WingDelight include introducing its buffalo wings to the Brazilian market, obtaining FDA approval for export within the first year, establishing strategic partnerships with local businesses, and achieving a 15% market share within two years. IV. MISSION WingDelight's mission is to showcase the culinary artistry of two food technologists by providing international consumers with a taste of uniquely crafted buffalo chicken wings. The company aspires to become a recognized global brand synonymous with quality and innovation in the snack food industry. V. KEY TO SUCCESS WingDelight's success hinges on the founders' expertise in food technology, their commitment to crafting distinct flavor profiles, strategic partnerships, adherence to FDA standards, and effective marketing strategies to build a globally recognized brand. VI. RISKS Recognizing potential risks such as regulatory hurdles, market competition, and external economic factors, WingDelight has implemented risk mitigation strategies to adapt to changes and ensure sustained growth in the Brazilian market. VII. COMPANY ANALYSIS WingDelight, founded by food technologists Aliah Faith Marcos and Vanessa Jane Dawa, brings a unique blend of culinary expertise and innovation to the snack food industry. The company is dedicated to setting new standards for quality and taste in the international market. VIII. COMPANY OWNERSHIP Ownership of WingDelight is evenly distributed between the two founders, with both Aliah Faith Marcos and Vanessa Jane Dawa holding a 50% stake. This equal distribution reflects their shared responsibilities and contributions to the business. IX. COMPANY LOCATION AND FACILITIES Headquartered in Manila, Philippines, WingDelight's production facility is strategically located for efficient export logistics to Brazil. The company's facilities are designed to meet international standards and ensure the quality and freshness of its products. X. COMPANY COMPARISON WingDelight competes globally by distinguishing itself through its unique flavor profiles and the expertise of its food technologist founders. The company positions itself as a premium brand, offering a culinary experience that sets it apart in the international snack food market. XI. MARKET ANALYSIS WingDelight identifies a growing demand for international flavors in the Brazilian market, creating an opportunity to establish a strong presence in the buffalo wings segment. The business plan strategically positions the brand to cater to the evolving tastes of the Brazilian consumer. XII. MARKET SEGMENTATION WingDelight's primary market segment in Brazil includes urban consumers seeking novel and high-quality snacks. The company aims to captivate this audience while also targeting secondary markets such as food enthusiasts and families looking for convenient and flavorful options. XIII. TARGET MARKET STRATEGY To reach its target audience in Brazil, WingDelight employs a comprehensive strategy that includes a robust online presence through digital marketing, collaborations with local influencers, and strategic partnerships with restaurants and supermarkets for widespread distribution. XIV. MARKET NEEDS WingDelight addresses the Brazilian market's need for innovative and high-quality snacks, specifically focusing on buffalo wings with unique flavors. By offering a premium product, WingDelight aims to meet the discerning tastes of consumers seeking distinctive and convenient snack options. XV. FDA APPROVAL IN BRAZIL WingDelight recognizes the importance of obtaining FDA approval in Brazil to assure consumers of the safety and quality of its products. The company is committed to aligning with Brazilian regulatory standards, ensuring compliance with local food safety regulations, and conducting rigorous testing to meet and exceed the expectations of health authorities. This commitment to obtaining FDA approval is a crucial aspect.
