LAKWATSA SOUVENIR
#SupportLokal
I. Tourism Product Description
Welcome to a world where elegance meets tradition, and every step tells a story –
introducing our exquisite anklet souvenir collection here at LAKWATSA SOUVENIR, the first
and only tourist- friendly souvenir shop in Dipolog, located at Velasco Street, Dipolog City,
Zamboanga del Norte.
Each anklet in our collection here in Lakwatsa Souvenir is more than a mere accessory; it's
a testament to the city's craftsmanship and dedication to preserving traditional artistry. Made with
locally sourced materials, our anklets showcase the authenticity of Dipolog's cultural heritage.
From the bustling energy of the local markets to the tranquil beauty of the coastline, each anklet
reflects the diversity and uniqueness that defines Dipolog City.
Immerse yourself in the stories woven into each anklet, and let the spirit of Dipolog City
accompany you on your stylish adventures.
II. Chosen Target Market
Gathering quantitative data for a target market involves conducting surveys, market
research, or utilizing existing data sources. For us to define the target market of our Anklet
Collection here in Lakwatsa Souvenir, we first need to consider various demographic,
psychographic, and behavioral factors specific to the local population. With these, we can gain
valuable insights into the characteristics and preferences of our target market, helping us tailor our
anklet product and marketing strategies to better meet our customers need.
For Demographics, we must first consider the age, gender and income with the help of
these questions;
Age: What is the age distribution of our target market?
Our Primary Target here are those young adults aged 18- 30 years old who are more likely
to appreciate and engage with trendy accessories like our anklets.
Gender: What is the gender breakdown
Our anklets can be unisex, but we find it slightly higher appeal on females than males.
However, it's crucial to offer diverse designs that cater to both genders.
And lastly, we have the income. What is the average income level of our target market?
The anklets collection we have has different prices. It will depend on the designs and
materials that was used in making these anklets.
For psychographic factor, our anklets collection designs here in Lakwatsa Souvenir involve
understanding the lifestyle, values, interests, and attitudes of our potential customers. We need to
look at their cultural appreciation, fashion and style preference, environmental consciousness as
well as their individuality and Self- expression as we offer anklet designs that allow for
personalization or customization.
By considering these characteristics, we can create targeted campaigns, design appealing
products, and establish a strong connection between our anklet collection souvenirs and the unique
characteristics of the market segment here in Dipolog City. As what they always say,
#SupportLokal.
III. Positioning Map and Unique Selling Proposition
Anklets collections in Lakwatsa Souvenir is at the upper-left quadrant as it signifies high
level of both craftsmanship and dedication to preserving traditional artistry. Whether you're a
proud resident of Dipolog or a visitor eager to take a piece of this enchanting city with you, our
anklets serve as a tangible connection to the warmth and creativity of Dipolog's people.
This placement showcases that our anklet collections here are not only a mere accessory
but it's goal and testament to the city's craftsmanship and dedication where every piece is a
celebration of local artistry and a homage to the beauty that defines this remarkable city, setting it
apart from other souvenir shop that sells anklet in Dipolog City.
Lakwatsa Souvenir has its selling proposition:
"Discover the beauty, wear the culture – Dipolog anklets at our shop are more than souvenirs;
they're a journey captured in every bead, a piece of our coastal paradise you can take with you
wherever you go." #SupportLokal